Toni and Addie Go Viral opens with a bang—literally, a news article announcing a wedding—and promises a gleefully messy sapphic romance built on fame, publishing, and fake relationships. While the premise is irresistible, the execution proved more complicated for me, largely because of how uneven the emotional terrain between its protagonists becomes.
It’s difficult to root for Toni, whose unresolved trauma bleeds into nearly every interaction she has. Her emotional avoidance, insensitivity, and tendency to retreat behind walls she’s fortified over a lifetime make her frustrating to follow as a romantic lead. Addie, meanwhile, initially reads as a baby-gay ingenue, but quickly reveals herself to be far more emotionally capable and self-aware than Toni. Watching her repeatedly offer grace, patience, and understanding—only to be hurt again—made their dynamic feel lopsided. That said, Addie’s eventual insistence on her own worth and boundaries was one of the most satisfying moments in the novel.
A subplot involving a homophobic actor (and Addie’s ex) escalates into harassment that becomes increasingly upsetting. While I understand the narrative function this serves, it felt unnecessarily heavy-handed, and I struggled with how much page space it occupied. Other mechanisms could have been used to provoke conflict without leaning so hard on trauma tied to queer vulnerability in public spaces.
There are moments of genuine charm here, and Marr clearly understands the pressures of visibility, queerness, and success colliding all at once. Still, for me, the romance never fully balanced out. Addie does most of the emotional labor and bears the brunt of the hurt, while Toni remains stuck in patterns she’s unwilling to fully confront. I enjoyed aspects of this book, but ultimately, it didn’t come together in the way I’d hoped.