Hello Kitty: The Power of Cuteness

by Time Inc.

96 pages, Paperback

Published August 23, 2024

About the author

TIME is a global media brand built on 100 years of unparalleled trust and authority, with an audience of more than 100 million people worldwide across our platforms. Created in 1923, TIME began as the first weekly news magazine: a digest of world events, for busy people to read. Today, TIME includes a website; a magazine; a social media footprint of over 51 million; TIME Studios, an award-winning film and television division; live events; Red Border, an award-winning in-house branded content studio; TIME CO2, a climate action platform; TIME Stamped, a recommendations and e-commerce platform created in partnership with Taboola; and TIME Sites, a customer-experience platform.

TIME’s mission is to provide trusted guidance about the ideas and people who shape and improve the world. This promise lives at the center of our award-winning editorial work, fast-growing new divisions, innovative new products, and partner solutions.

Reviews

[empatheditor · Rating 4 out of 5]

Good collection of articles and little features on Hello Kitty over 50 years of cuteness. Loved the timeline, overview of her origins and growth, mini bios of her family and friends, section on video games, Q&A from her designer, fashion photography, and discussion of Kitty as sexist vs. empowering (she's empowering, duh 🥰).

I think the issue could've been better with more photos or infographics sprinkled in there to balance out the lengthy articles. Would have loved a spread of the oddest Kitty-adorned items, the oldest products, etc. More info about the TV shows would've been interesting, especially because several articles mention the "no mouth" controversy but fail to mention that she gets a mouth in the 80s with Hello Kitty's Furry Tale Theater. Lovely celebratory Time issue though! Definitely recommend for fans.

[elle · Rating 2 out of 5]

This kind of just reiterated the same information again and again—but I guess I somewhat get it because Sanrio doesn't exactly seem to release too much information about Hello Kitty. I'm not really sure I learned much from reading this; I was hoping for more. Nonetheless, I love Hello Kitty and think Sanrio has a pretty great business model going on with their 476465465 brand partnerships.

[Carolina · Rating 4 out of 5]

Falto cuando fue invitada a Rupaul's Drag Race y una foto del outfit de Katya 🎀💋

[Ashley · Rating 5 out of 5]

This was so informative and adorable!!! I loved learning how Hello Kitty has influenced so many things 🩷🩷🩷

[danielle · Rating 4 out of 5]

i fucking love hello kitty and i also love that this magazine counts toward my reading goal! yay!