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STRATEGYGRAMS: ALL THE BEST STRATEGY WISDOM IN ONE VISUAL PLAYBOOK SO YOUR BRAND CAN WIN EASIER, FASTER, BETTER
Most strategy books are too wordy, lengthy, stuffy. How many of them have you bothered to even complete reading? ‘Strategygrams’ by Sattar Khan is the revolutionary opposite that reimagines and reinvents the strategy book.
‘Strategygrams’ puts the finest strategy wisdom at your fingertips – visually, succinctly, evocatively – so you can create winning strategy for your brand easier, faster, better.
Your mind works best visually and with analogies, so each Strategygram condenses one strategic thought into one pithy thought-sparking visual metaphor. One wisdom gem, one snappy image, and in one instant your mind is up and about.
Have you ever wondered whether your strategy for a brand is really as strong as you can make it? Or whether some other brilliant strategist you admire would have surprised you by tackling the same challenge very differently? ‘Strategygrams’ turbo-charges your strategic thinking and creative fluency as a strategist.
STRATEGY TREASURE Over 170 Strategygrams distil the choicest strategy wisdom into visual ready-reckoner prompts, posers, and perspectives. Intriguing visual metaphors jump-start your thinking. Curated over decades and tested across a wide spectrum of brand types, customer considerations, competitive scenarios, and business models. Can be used again and again for multiple brand strategy workouts, client conversations, offsite workshops, new product development planning, new business pitches, training programmes, onboarding sessions.
Strategygrams are the GPS for navigating your brand’s success journey.
ABOUT THE AUTHOR
SATTAR KHAN helps clients create compelling brand solutions and strategies. His extensive experience across many countries and categories includes projects for leading client companies including Unilever, Johnson & Johnson, Siemens, Intel, Abbott, Acclarent, and Essilor.
REVIEWS
Praise for Strategygrams
“In our increasingly visual world, the ability to see through complexity is a superpower every businessperson should hone. In this marvelous book, Sattar Khan shows you how to see the world like a visual mastermind. Read this book and learn to look, better than ever.” — DAN ROAM, International Bestselling Author of ‘The Back of the Napkin’ and ‘Draw to Win’.
___
“Strategy looks simple but it is in truth very difficult. One big challenge is thinking about the right things at the right time. Strategygrams by Sattar Khan make this work easier - and more sharable - by reducing strategic insights and wisdom into simple, at-a-glance cards.
This format makes a huge difference and can help you get your team quickly aligned about which strategies and insights matter most for your team. Not just for strategic thinking but for strategic alignment, which is more challenging.” — DAVE GRAY, Author of ‘The Connected Company’ and Founder of The School of the Possible.
___
“One of the greatest challenges faced by business professionals is creating a successful brand strategy. But, luckily for us, strategy expert Sattar Khan and his Strategygrams are here to help.
‘Strategygrams’ puts the finest strategy wisdom at your fingertips – visually, succinctly, evocatively – so you can create winning strategy for your brand easier, faster, better.
Your mind works best visually and with analogies, so each Strategygram condenses one strategic thought into one pithy thought-sparking visual metaphor. One wisdom gem, one snappy image, and in one instant your mind is up and about.
Have you ever wondered whether your strategy for a brand is really as strong as you can make it? Or whether some other brilliant strategist you admire would have surprised you by tackling the same challenge very differently? ‘Strategygrams’ turbo-charges your strategic thinking and creative fluency as a strategist.
STRATEGY TREASURE Over 170 Strategygrams distil the choicest strategy wisdom into visual ready-reckoner prompts, posers, and perspectives. Intriguing visual metaphors jump-start your thinking. Curated over decades and tested across a wide spectrum of brand types, customer considerations, competitive scenarios, and business models. Can be used again and again for multiple brand strategy workouts, client conversations, offsite workshops, new product development planning, new business pitches, training programmes, onboarding sessions.
Strategygrams are the GPS for navigating your brand’s success journey.
ABOUT THE AUTHOR
SATTAR KHAN helps clients create compelling brand solutions and strategies. His extensive experience across many countries and categories includes projects for leading client companies including Unilever, Johnson & Johnson, Siemens, Intel, Abbott, Acclarent, and Essilor.
REVIEWS
Praise for Strategygrams
“In our increasingly visual world, the ability to see through complexity is a superpower every businessperson should hone. In this marvelous book, Sattar Khan shows you how to see the world like a visual mastermind. Read this book and learn to look, better than ever.” — DAN ROAM, International Bestselling Author of ‘The Back of the Napkin’ and ‘Draw to Win’.
___
“Strategy looks simple but it is in truth very difficult. One big challenge is thinking about the right things at the right time. Strategygrams by Sattar Khan make this work easier - and more sharable - by reducing strategic insights and wisdom into simple, at-a-glance cards.
This format makes a huge difference and can help you get your team quickly aligned about which strategies and insights matter most for your team. Not just for strategic thinking but for strategic alignment, which is more challenging.” — DAVE GRAY, Author of ‘The Connected Company’ and Founder of The School of the Possible.
___
“One of the greatest challenges faced by business professionals is creating a successful brand strategy. But, luckily for us, strategy expert Sattar Khan and his Strategygrams are here to help.
206 pages, Kindle Edition
Published August 14, 2024
3 people want to read
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Displaying 1 of 1 review
August 25, 2024
A thinking persons visual guide to strategic thinking
A simple (in execution) book that makes you think.
I had the pleasure of working with Sattar back in the early 2000’s where I was impressed by how he was able to simply visualize complex strategic proposals we put forward to the client that helped win the day.
He has now published a book that takes his impact to the next level. A book that does what a good book is supposed to do, engage and make the reader think. A mind opener. A book that is a must watch ( yes intended)
A simple (in execution) book that makes you think.
I had the pleasure of working with Sattar back in the early 2000’s where I was impressed by how he was able to simply visualize complex strategic proposals we put forward to the client that helped win the day.
He has now published a book that takes his impact to the next level. A book that does what a good book is supposed to do, engage and make the reader think. A mind opener. A book that is a must watch ( yes intended)
Displaying 1 of 1 review