Mailed It!: A Guide to Crafting Emails That Build Relationships and Get Results

by Ashley Budd, Dayana Kibilds

Award-winning speakers and faculty Ashley Budd and Dayana Kibilds reveal the secrets to email marketing success



Email is far from dead. With billions of emails sent to and from individuals around the world each day, there is more email now than ever before. Authors Ashley Budd and Dayana Kibilds long for the early “You’ve got mail!” days of email when writing and receiving messages was a joy. Today, readers describe their inbox experience as an overwhelming time suck.

Mailed It! acknowledges that most emails are hard to read, hard to understand, and hard to care about. Readers spend mere seconds glancing at each email before they decide to engage, delete, or worse! The good news is that humans are predictable, and you can use tested email strategies and writing techniques to overcome modern inbox woes.

Mailed It! changes everything by

• showing how to craft and send the most effective emails possible,

• assisting email marketers in improving results,

• demonstrating how to use emails to build trusting relationships.

Mailed It! isn’t about gimmicks. It’s about investing in email as a serious part of your marketing mix and setting up a solid foundation that works. Once you’ve done that, you won’t believe the results.

Genres: Nonfiction

166 pages, Paperback

Published August 14, 2024

Reviews

[Daniella Nordin · Rating 5 out of 5]

Practical, useful guide to writing better emails. Goes into the science behind what makes an email “good” and why it still matters in an age where most professionals have written it off.

[Jennifer · Rating 5 out of 5]

Ashley and Day seriously know that they're talking about. (And Ashley literally taught me everything I know about writing emails when I shifted from journalism to marketing.) An indispensable handbook for anyone who wants to write emails people will actually read.

[Ashley Bertles · Rating 3 out of 5]

This book definitely had some great facts about emails and how you can optimize the effectiveness of emails you send. However, this book was mainly targeted towards those in marketing so I couldn't relate to a lot of the chapters and information covered.

[Ally Murphy]

I read this for work and found it super practical. This is a great resource for anyone looking to improve their email writing and strategy with clear, actionable ideas.

[Linds · Rating 1 out of 5]

Work book club read. Nonfic and professional books are not my cuppa.

[Suzanne · Rating 4 out of 5]

Don't be put off by the lighthearted title. There is a lot of good info in this book, especially when it comes to email formatting -- the placement of CTA buttons, strategic use of white space, effective bolding, where to use key words. It's not just conjecture either; the authors cite research to back up their claims. There are some good tools here, plus food for thought when it comes to your own organization's approach to email.

[Christin Trickett · Rating 4 out of 5]

Not in Marketing

I won a copy of this book in a Goodreads giveaway. I am not in Marketing, but I often send sitewide emails in my role. There were a lot of takeaways that i highlighted and plan to try to increase engagement. This would be more relevant to someone in a marketing or non-profit role. Still it was engaging and easy to read.

[Amanda Hodde · Rating 4 out of 5]

Clear guidelines

Clear guidelines and tips to create emails that will be read. Much of this is geared towards mass emailing and not the subtle art of one on one emails. But good information to have.

[Jessica Green · Rating 5 out of 5]

A quick, understandable book that anyone using email for communication, marketing and relationship building should read! (Pro tip: get it for your whole staff who works on email, from writers, designers and program strategists.)

[Peter Cooper · Rating 5 out of 5]

Ashley Budd provides straightforward analysis of how people review and read email and actionable advice as to strategies to make email communications more effective. My organization has already implemented her strategies in our email communications.

[Tracey Beach · Rating 5 out of 5]

I won this book on Goodreads. It is a beneficial guide to writing email. It was an easy and insightful read.

[Grace Collins · Rating 5 out of 5]

if you have an Email Job (and who doesn’t?!), this book is for you - inboxes everywhere will be grateful you read it 💌

[Shannon · Rating 4 out of 5]

Good content for how to format emails and think about strategies of sending.

[Allison · Rating 4 out of 5]

Some new ideas for me to implement at work!

[Brenna · Rating 3 out of 5]

Had to read for a work book club — sorta helpful but also a little repetitive/redundant. LOT of enthusiasm tho