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Summary: "The Tipping Point" by Malcolm Gladwell
This work offers a SUMMARY of the book "BLINK" originally written by MALCOLM GLADWELL. The central premise of The Tipping Point is that the smallest things can trigger an epidemic of change. Ideas, products, messages and behaviors spread just like viruses do. Little changes can have big effects when small numbers of people start behaving differently. That behavior can ripple outward until a critical mass or ”Tipping Point" is reached, changing the world. Certain types of people (referred to as Connectors, Mavens, and Salesmen), and certain circumstances (referred as the Law of the Few, the Stickiness Factor, and the Power of Context), can potentially help turn fashion, books, television shows into epidemics.
The original book is brilliant and deeply insightful. But it is ~200 pages in length. This work summarizes the central message and key insights presented in the original book. It is easy to read and understand. It saves you time.
The original book is brilliant and deeply insightful. But it is ~200 pages in length. This work summarizes the central message and key insights presented in the original book. It is easy to read and understand. It saves you time.
ebook
Published September 7, 2013
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