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The Science of Scaling: Using Data to Decide When -- and How Fast -- to Scale Revenue
304 pages, Hardcover
Published February 3, 2026
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March 11, 2026
This book is essential for any emerging SaaS company aiming to achieve its full go-to-market potential. I wish I had this resource during my time as a CEO while scaling companies; it would have helped me avoid some tough lessons, such as the misconception that 'Sell, sell, sell' is the solution.
Mark emphasizes the importance of customer value, leading indicators of retention, and other key metrics that define customer success. These insights seem obvious once presented, yet we often find ourselves overly focused on pure sales metrics.
This is not just a book to read and shelve. It serves as a valuable resource to markup, highlight, re-read, and consistently utilize as you refine your market learnings and go-to-market strategy.
Mark emphasizes the importance of customer value, leading indicators of retention, and other key metrics that define customer success. These insights seem obvious once presented, yet we often find ourselves overly focused on pure sales metrics.
This is not just a book to read and shelve. It serves as a valuable resource to markup, highlight, re-read, and consistently utilize as you refine your market learnings and go-to-market strategy.
Displaying 1 of 1 review