How YOU Are Like Shampoo: The breakthrough Personal Branding System based on big-brand marketing methods to help you earn more, do more, and be more at work

by Brenda Bence, Brenda Bence

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand.

You'll learn how

272 pages, Paperback

First published January 2, 2008

Reviews

[Al Lock · Rating 3 out of 5]

There is nothing unique or ground-breaking in this book. But it is a good read to remind yourself that you are your own brand. Brenda writes in a way that is easy to grasp and understand and has the experience to lay it all out in a clear manner - from defining your brand, to communicating who you are and to not damaging your brand. A good read.

[Phang Beary · Rating 2 out of 5]

Recommended read by company. The book neither have any game changing ideas nor it have any detailed advice to ensure long term success. Nonetheless, we all need some reminder/revision from time to time. Read only if you feel you need that reminder or u have time to waste.

[Sertaç Must · Rating 3 out of 5]

Outdated but it's a good summary like a checklist.