How YOU Are Like Shampoo: The breakthrough Personal Branding System based on big-brand marketing methods to help you earn more, do more, and be more at work

by Brenda Bence, Brenda Bence

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand.

You'll learn how

272 pages, Paperback

First published December 1, 2007

About the author

Brenda Bence is a multi-award-winning author of 11 books that have earned over 50 national and international honors and who has appeared in more than 450 media outlets, including Fortune, The Financial Times, Harvard Business Review, The Economist, The Wall Street Journal, Inc., Entrepreneur, and Reader’s Digest.

Her insights come from her own experience at the very top of international business, having led billion-dollar brands for Fortune 100 companies. Now running her own business for the past 20 years, she is a globally recognized High-Stakes C-Suite Succession Coach and Executive Leadership Advisor trusted by many of the world’s most recognized corporations. Brenda helps leaders at the top achieve rapid, lasting success — both professionally and personally.

Recognized by Thinkers50 as a Coaching Legend and ranked by Global Gurus as one of the Top 3 Executive Coaches worldwide, Brenda combines her deep corporate experience with a proven track record of measurable transformation based on coaching and advising C-Suite leaders globally.

With an MBA from Harvard Business School, Brenda now serves leaders, Executive Leadership Teams, and Boards of many of the world’s largest and most recognized corporations across six continents.

As an in-demand keynote speaker, Brenda has engaged audiences globally with her trademark blend of insight, humor, and down-to-earth storytelling. As a Professional Speaker Hall of Fame inductee and having earned the designation of Global Certified Speaking Professional, Brenda delivers keynote addresses that go beyond inspiration — offering immediately actionable tools and frameworks that help diverse, multicultural leaders and teams around the world thrive in times of uncertainty.

In addition to her recognition by Global Gurus as the #1 Global Branding expert, Brenda is consistently ranked among the world’s top leadership experts. Having worked in or travelled to over 100 countries, she brings a rich global perspective. When Brenda isn’t coaching or writing, she enjoys playing Mahjong and exploring new languages.

Reviews

[Al Lock · Rating 3 out of 5]

There is nothing unique or ground-breaking in this book. But it is a good read to remind yourself that you are your own brand. Brenda writes in a way that is easy to grasp and understand and has the experience to lay it all out in a clear manner - from defining your brand, to communicating who you are and to not damaging your brand. A good read.

[Phang Beary · Rating 2 out of 5]

Recommended read by company. The book neither have any game changing ideas nor it have any detailed advice to ensure long term success. Nonetheless, we all need some reminder/revision from time to time. Read only if you feel you need that reminder or u have time to waste.

[Sertaç Mustafaoglu · Rating 3 out of 5]

Outdated but it's a good summary like a checklist.