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Innovation in Marketing: New Perspectives for Profit and Growth
253 pages, Hardcover
First published December 1, 1962
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Displaying 1 - 2 of 2 reviews
June 18, 2018
Excellent insight into marketing thinking by an important business philosopher. Levitt, like Drucker, is a father of modern consumer-centric thinking with regards to the purpose of business.
June 11, 2025
obviously very outdated (to be expected) but could have done without the misogyny and promotion of eating disorders :/
Displaying 1 - 2 of 2 reviews