The second important principle of Super Memory is association, which means creating connections between things we need to remember. These links will create a table of contents below the mental chain link, making it easy for us to find the information again. Linking images (visualizations combined with associations) in our minds is a very important process of Super Memory. If I asked you what you ate, or what treats you had on your first birthday, could you remember? I think not! Let's say that on your birthday this year, your friend forced you to eat crispy roasted cockroaches? Do you remember that now? Of course, you remember. Actually, I'm betting that you'll remember this job until you're eight years old.