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Angry Birds - Official Tips, Tricks, & Cheats Guidebook
In this all new exclusive guide to Angry Birds, David Oneal teaches you the tips, tricks, and cheats to take your Angry Bird play to the next level
Would you like to learn how to get the mac amount of points per round? Or how about really sticking it to the pigs by using the fewest number of your fine feathered warriors? If you want to take your Angry Bird play to the next level, this is just the book for you!
Early in 2009, programmers at Rovio Mobile Ltd. got together to brainstorm some new apps. The boutique studio located in Espoo, Finland, had already cranked out 51 games in its six-year history. None had broken through. For a time, the specter of bankruptcy shadowed the door. Rovio needed a hit.
The designers cycled through the predictable lot of proposals, but one really stood out. “[It was] a bunch of angry-looking bird characters,” recalls franchise development vp Ville Heijari. “Everybody fell in love with them, so we decided to use them.”
Good call. Angry Birds—an infectiously cute game in which the player uses a slingshot to help flightless fowl take their egg back from evil green pigs has been the number one downloaded game on the iPhone, Android, and Windows phones, Plus its been what sells tablets, kindles, nooks and even low cost lap tops like the Google Chrome book! In short if your device does not have angry birds, no one wants it!
Today, It’s the No. 1 paid app in the U.S. Justin Bieber has said he can’t stop playing it. Angry Birds has been spoofed on Saturday Night Live (by Julian Assange, no less) and downloaded over 200 million times. “Anything from 500 to 1 million downloads [was] our most optimistic plan,” Heijari says. “The success has been quite staggering.”
Blessed with a victory of this scale, most app developers expand vertically by creating new games. But Rovio’s flown horizontally instead and is busy hatching merchandise (plush toys, T-shirts, phone cases, etc.) that’s making Angry Birds as much an analog brand as a digital one. Mattel has just unveiled an Angry Birds tabletop game—making cardboard the latest incarnation of a digital idea. “We had the prototype, got in contact with Rovio, and got a deal going pretty quickly,” relates Mattel marketing manager Ray Adler.
That was no accident. As Heijari admits, “The plan was never to focus entirely on the videogame. We set out to launch a new brand—intellectual property with identifiable characters.” For the record, Walt Disney had the same idea back in the 1950s, using his movies to funnel millions of Americans to Disneyland, where they bought untold tonnage of Mickey ears and stuffed Dumbos, “Rovio is taking the long view, building brand equity in the long term.” He adds that the margins on licensing deals are likely 10 percent to 12 percent. “It’s substantial, incremental income,” he says.
Which hardly means the Angry Birds’ app sales have failed to feather the corporate nest. The game’s iPhone downloads earned $30 million last year, and the ads on the free Android version pulled in another $1 million per month. In fact, Rovio’s earnings have driven Nokia’s share of Finland’s GDP down to 1.6 percent. “Those pigs and birds are now icons!”
If you are really ready to stick it to the pigs, then this new David Oneal book is just what you need, now…lets get our eggs back!
Would you like to learn how to get the mac amount of points per round? Or how about really sticking it to the pigs by using the fewest number of your fine feathered warriors? If you want to take your Angry Bird play to the next level, this is just the book for you!
Early in 2009, programmers at Rovio Mobile Ltd. got together to brainstorm some new apps. The boutique studio located in Espoo, Finland, had already cranked out 51 games in its six-year history. None had broken through. For a time, the specter of bankruptcy shadowed the door. Rovio needed a hit.
The designers cycled through the predictable lot of proposals, but one really stood out. “[It was] a bunch of angry-looking bird characters,” recalls franchise development vp Ville Heijari. “Everybody fell in love with them, so we decided to use them.”
Good call. Angry Birds—an infectiously cute game in which the player uses a slingshot to help flightless fowl take their egg back from evil green pigs has been the number one downloaded game on the iPhone, Android, and Windows phones, Plus its been what sells tablets, kindles, nooks and even low cost lap tops like the Google Chrome book! In short if your device does not have angry birds, no one wants it!
Today, It’s the No. 1 paid app in the U.S. Justin Bieber has said he can’t stop playing it. Angry Birds has been spoofed on Saturday Night Live (by Julian Assange, no less) and downloaded over 200 million times. “Anything from 500 to 1 million downloads [was] our most optimistic plan,” Heijari says. “The success has been quite staggering.”
Blessed with a victory of this scale, most app developers expand vertically by creating new games. But Rovio’s flown horizontally instead and is busy hatching merchandise (plush toys, T-shirts, phone cases, etc.) that’s making Angry Birds as much an analog brand as a digital one. Mattel has just unveiled an Angry Birds tabletop game—making cardboard the latest incarnation of a digital idea. “We had the prototype, got in contact with Rovio, and got a deal going pretty quickly,” relates Mattel marketing manager Ray Adler.
That was no accident. As Heijari admits, “The plan was never to focus entirely on the videogame. We set out to launch a new brand—intellectual property with identifiable characters.” For the record, Walt Disney had the same idea back in the 1950s, using his movies to funnel millions of Americans to Disneyland, where they bought untold tonnage of Mickey ears and stuffed Dumbos, “Rovio is taking the long view, building brand equity in the long term.” He adds that the margins on licensing deals are likely 10 percent to 12 percent. “It’s substantial, incremental income,” he says.
Which hardly means the Angry Birds’ app sales have failed to feather the corporate nest. The game’s iPhone downloads earned $30 million last year, and the ads on the free Android version pulled in another $1 million per month. In fact, Rovio’s earnings have driven Nokia’s share of Finland’s GDP down to 1.6 percent. “Those pigs and birds are now icons!”
If you are really ready to stick it to the pigs, then this new David Oneal book is just what you need, now…lets get our eggs back!
49 pages, Kindle Edition
First published December 16, 2011
2 people want to read
About the author
David Oneal
14 books1 followerDavid Oneal is an award-winning author whose literary journey commenced in 2008 with his first book Anaheim Vacationland.
See the video of his first book here and a review of the book here
With an impressive portfolio of over 20 books to his name, he stands as a prolific writer in the literary realm.
Currently, David is creating a new 14-book series called "Time Tubes," a thrilling time-travel saga set against the backdrop of the 2030s. He is also creating an all-new philosophy for the 21st century called Sparkianism, see more here.
See the video of his first book here and a review of the book here
With an impressive portfolio of over 20 books to his name, he stands as a prolific writer in the literary realm.
Currently, David is creating a new 14-book series called "Time Tubes," a thrilling time-travel saga set against the backdrop of the 2030s. He is also creating an all-new philosophy for the 21st century called Sparkianism, see more here.
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