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Consumer Behavior 10th Edition

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10th edition. Printed by Thomson India in black and white pages. Same content as the hardcover version.

816 pages, Paperback

First published January 1, 2000

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Displaying 1 - 6 of 6 reviews
Profile Image for Hanz KNUP.
19 reviews1 follower
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October 15, 2008
gw baca buku ini gara2 ni buku kuliah gw...

gila susah bgt nyari yg bahasa indonesia..kuras tenaga gw baca buku ini..mana buku ini pake bahasa inggris yg rumit banget. untung mata kuliah perilaku konsumen gw dapet nilai A jadi sebanding ma perjuangannya HAHAHAHAHAHAHA
Profile Image for Maha Erwin.
Author 2 books7 followers
September 2, 2016
If you want to teach Consumer Behavior in the US or even emerging markets like South Africa, as a lecturer like myself, then you must recommend this book for all your students. Well written, great examples and images.
Displaying 1 - 6 of 6 reviews

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