gila susah bgt nyari yg bahasa indonesia..kuras tenaga gw baca buku ini..mana buku ini pake bahasa inggris yg rumit banget. untung mata kuliah perilaku konsumen gw dapet nilai A jadi sebanding ma perjuangannya HAHAHAHAHAHAHA
If you want to teach Consumer Behavior in the US or even emerging markets like South Africa, as a lecturer like myself, then you must recommend this book for all your students. Well written, great examples and images.