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Maddy Deeds #1

New Daemon

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From Hollywood hotshot to monster-slaying misfit

What does divorcing Hollywood’s most powerful jerk get you? In my case, blacklisted and a ticket to rock bottom.

A one-time studio executive, I’m now scrabbling as a newly licensed P.I. in the city that popularized noir. And I’ve just landed a job at a shabby downtown agency. Watch out, LA!

But that was before I discovered the agency’s specialty—hunting monsters. The actual kind. Suddenly, I’m learning about a side of the city that makes horror seem like a documentary: vampires, werewolves, hostile spirits, and all manner of magic. This is probably where I should run screaming, but I need the money. I’m also intrigued by my mentor—a strong, silent throwback in a Members Only jacket.

Couple of problems. One, I conned my way into the position. And two, the agency forbids supernatural hires … and I’ve sort of been shooting fire from my hands lately. Oh, and there are factions in LA who seem to want me dead.

Which has me worried. Am I the city’s newest hero, or its latest monster?

Maddy Deeds is a feature series in the hot-selling Croftverse. If you like your urban fantasy with deep secrets, found families, a gutsy heroine for a guide, and a slow burn on the side, you’ll love Maddy Deeds!

344 pages, Kindle Edition

First published September 8, 2024

618 people are currently reading
118 people want to read

About the author

Brad Magnarella

50 books378 followers
Brad Magnarella writes urban fantasy for the same reason most read it – to explore worlds where magic crackles from fingertips, vampires and shifters walk city streets, cats talk (some excessively), and good prevails against all odds. It’s shamelessly fun.

His three main series, Prof Croft, Blue Wolf, and Maddy Deeds, make up the growing Croftverse, with nearly a half-million books sold to date and an Independent Audiobook Award nomination.

Hopelessly nomadic, Brad can be found in a rented room overseas or hiking America's backcountry.

To learn more about the Croftverse, and download two free prequel novellas, visit his website at bradmagnarella.com

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5 stars
288 (58%)
4 stars
147 (29%)
3 stars
49 (9%)
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10 (2%)
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2 (<1%)
Displaying 1 - 30 of 37 reviews
Profile Image for Engrossed Reader.
354 reviews9 followers
August 19, 2025
I hate reviewing a book in the Kindle app as there's a 1 in 4 chance that the review will disappear 😔😡
Sort it out Amazon!
The review wasn't detailed but it showed how much I enjoyed reading this.
I am unlikely to replicate it because it was off the cuff.
Anyhoo, great characters and a pacey plot made this ideal for the reading on a flight. I'm sure it's good reading at other times too.
Profile Image for Brett Wickersham.
95 reviews1 follower
September 9, 2024
Meet Maddy Deeds, a Hollywood exec who's life is falling apart. Divorced and blacklisted, she is desperate to get back in the game. However, when she finds herself in the situation where she needs a job until the money comes in, she fakes and cheats her way into a a gig as a private eye. Maddy quickly comes to realize that this is no normal PI agency. Instead, she has joined a consortium of supernatural bounty hunters. Now thrust into a world where she feels way over her head, Maddy must figure out if she wants to stay in this world, or go back to her old life. Complicating matters are the emergence of powers that may mark her as one of the creatures she and her co-workers are hunting. Maddy must navigate these trecherous waters, with a little help from some familiar faces along the way.
This was an intriguing look into a new character with different motivations from the characters we have met in the other installments of the "Croftverse". It will be fascinating to see where this story goes, and how it connects and interacts with other characters and storylines we have already become familiar with.
Profile Image for Tawnya.
397 reviews58 followers
July 21, 2025
I was looking forward to the new series and Maddy didn’t disappoint. Not only did we get a new character in Maddy, we also got some people from the other books. I loath one of them. We picked her up in the last Croft book. Ugh. I understand the need to have a foil for our hero, but that chick should be in a straightjacket. Another of the old characters comes from Blue Wolf. I disliked his character in the first book because he was so crude. Slowly he changed his ways and became a favorite. His enthusiasm for his job and Maddy is endearing. I will most definitely be buying the series as I have done with all of the Croftverse books.
235 reviews4 followers
September 19, 2024
I'm too old for this.

I mean that. I am 67. Maddy is 32, but she doesn't act her age. As a woman, I cringe.
To be fair, I am not part of the target audience. This new series in the Croftverse is, in my opinion, for younger female readers. So I kept that in mind when I rated it.

Worldbuilding.
This takes place in the Croftverse, which centers around Professor Croft, who lectures on Mythology at a university. He is also a wizard. He studies magic, including dead languages. I find this so much better than, for instance, Harry Dresden, who muddles along. Croft reasons, uses logic and explains to the reader. The Croftverse is our world, our time, except that an economic crash took place in the first decade of the century. Much death and suffering, but the world is recovering. Magic and the paranormal is a badly kept secret. Croft lives in New York, but travels to other places.
This story takes place in Los Angeles, Hollywood. Presumably at least a decade later. The West coast magic and paranormal is different, and not as well explained. Inferior in my opinion.

The Plot.
Quite simple. Maddy, the Main Character, is an executive, wheeler dealer for film makers. She is good, but is divorcing Jack, who is better. They quarrel about money. Jack gets her pushed out, and she takes a temporary job in a PI firm. She cheats to get it, and then discovers that it is really a Cryptid bounty hunting job. At the same time, she suddenly and quickly develops magic powers... I won't ruin the rest.

The Characters.
Maddy is as I said 32. One minute she is snooty, smart and efficient the next uncertain and a bit pathetic. Her eye is very much on the money. I find it hard to sympathise.
The other characters are just sketches, but will probably develop.
Professor Croft makes a guest apperance. Thank goodness.

The Telling.
The story is told much more simply than in the other stories. The characters are flatter. The humour and snark that we are used to between Croft and Tabitha, Croft and Wesson isn't there.
This is a sort of Entwicklungsroman, we are following Maddy growing up. At last, you could say, she is after all 32... And she is going to need help. Croft comes and saves her at the end, explaining the world to her. The West coast world and magic, which clearly is different from New York and other places. Croft could have been exchanged by any old, wise wizard.

Recommendation.
Yes, if you are a young woman, who wants to follow another young woman discovering magic and maybe just maybe, romance will blossom two, three or four books in the future. Four stars in that case.
No, if you are used to the original Croftverse. Then it is a weak three stars.
221 reviews2 followers
September 9, 2024
Sooo good. It was impossible to put down, impossible not to keep flipping pages then chapters. I was dreading the end coming up too soon but reading as fast as I could to get MORE of thiis AWESOME book. It does have parts where Maddy is visiting or worrying about her father who is in a “NURSING HOME–with Alzheimer's Disease that is a bit of a trigger point for me but he is doing well for the most part so far so I kept reading and then just couldn’t stop or SLOW down even. Racing to “THE END” I always dread coming. It does end well for and KNOWING that it’s the FIRST in a series is good plus there are little tidbits along the way that HINT subtly of more in depth MYSTERY and info. to come. I’m already dying to read the next book!!!
The author gives a really good feel to Maddy and makes her so real. All of the characters are really fleshed out well, even Maddy’s soon the be EX husband.,, which really made me want to punch him every time he was in a scene. I don’t know if it’s called a “scene” but it’s so much like watching a movie. The details the author puts in to his work is so realistic, sometimes it’s SCARY it’s so real. I feel like I’m IN the story right along side the characters.
I also feel like I know the characters they’re so realistic. In this book I esp. like Maddy of course and another fav. Is Rusty. That’s all I’m saying about him, you can read and decide if you’ll like him too.
A fav. Wizard from another series of this author shows up and shows OUT in a few scenes-where it’s needed. He is his usual amazing self.
OOOHHHHH and the “Easter Eggs “ the author leaves around throughout the story!! LOVED THEM!! Busted out laughing at some of them. The swearing his silence on Colonel Sanders–you’ll have to read the rest of THAT one for yourself, it gets even better if you read the entire sentence and the rest of the context!! I’m still giggling over that one.

The analogies are INSANE. They were so so good and ON POINT?
Loved the “twister” one esp.
This is just a REALLY REALLY GREAT BOOK!! I've already REREAD it. It's even better the second time.

Profile Image for Carl.
635 reviews1 follower
May 3, 2025
Every year, I always try to select a few books from different genres from my favorites in mystery and thriller genres. In “New Daemon,” we achieve this with a protagonist who moves from Hollywood hotshot to a monster-slaying misfit. Our protagonist is Maddy Deeds who is a second-generation Hollywood wheeler-dealer who has been blacklisted in the industry following a nasty divorce. She cons her way into a job at a unique detective agency ~ and that is where the fun begins.

The setting takes place in the Croftverse, which centers around Professor Croft, who lectures on Mythology at a university. (One does not need to know about this to enjoy the story!) Croft is also a wizard who studies magic, including dead languages. He later explains the LA West coast world and magic, which clearly is different from New York and other places. Kyle, her mentor leads her into this supernatural LA on her very first day! Arc-kind, as in vampires, werewolves, hostile spirits, dryads, imps, and spellbinding sorcery, all heat up the plot’s tension.

Characterization is limited as many tend to be character sketches except for our protagonist Maddy. Loving the fact that our protagonist is a feisty, redhaired woman, I cannot wait to see where Maddy’s character goes. Nice character sketches are provided for every other new character Magnarella introduces. I do trust that these will be developed more in book(s) to come. Even if this genre is not your cup of tea, I highly recommend this book to you; it reads easily and has a clever, nicely crafted plot which keeps the reader engaged.
Profile Image for HaZyBLuE .
69 reviews2 followers
November 26, 2024
Worth the wait, as always!

I have been super excited to dive into the newest character's story in the Croft verse for quite a while now. When the Audible finally dropped so that I might listen as I read along, I was thrilled. Unfortunately, I plowed through it in a single day, and now must wait again. I was delighted at the fresh perspective on the Croft verse that still manages to stay very true to it. Magnarella's story and character building chops are truly epic and he proves that yet again. I cannot wait to see where Maddy goes next, and she is wonderfully, fallibly real, just as Croft is. Naturally, so too are every other new character Magnarella introduces to populate Maddy's vibrant reality. As a side note, I also enjoyed the narration. As a complete James Patrick Cronin groupie, I was worried about anyone else even having a go. I did enjoy the new narrator exclusively for Maddie, though I absolutely prefer Cronin for all things Croft and found myself wishing for him to step him when--much to my delight--Croft appears! I hope for the future that perhaps they can work together. Amazing 10/10 job, again Mr. Magnarella, sir. Next book and audiobook, please!
153 reviews1 follower
September 16, 2024
Maddy is a second-generation Hollywood wheeler-dealer who has been blacklisted in the industry following a nasty divorce. Looking for a new career, she gets a private investigator licence and lands a job with a PI firm. Only to find herself investigating cases that are far from the typical cheating spouse or insurance fraud situation. And then there is the way she can suddenly break marble sinks when she gets “fired up”....

As ever, Mr Mangarella has created a character who is flawed but likeable, who makes genuine connections with the people around them and who draws the reader into their world. She is conflicted, scared, and uncertain, but determined to get her life back on track while trying to remain a good person. The supporting characters are intriguing as well, and I look forward to learning more about them as the series progresses.

I was so excited when this series was announced, as the Prof Croft books are among my favourites and I was sad when that series ended. Imagine my delight when the Prof turned up here, to provide Maddy with some support and guidance. However, there is no need to have read other books in the Croftverse to enjoy this one (though I highly recommend that you do).

I received an advance review copy for free, and I am leaving this review voluntarily.
Profile Image for Pamela.
Author 2 books7 followers
September 9, 2024
Divorce is always a life-altering event, but when your ex has also blacklisted you from your lucrative career and you find yourself attempting to use your special skills for PI work to make ends meet, chaos is bound to ensue. Add in the sudden revelation that the supernatural is real and you're basically surrounded by it and Maddy's life is now a nonstop thrill ride. This new series promises to be a very different look at the same world Prof Croft exists in. The west coast offers a fresh new setting and new threats to fight. The addition of a few friendly faces from the other author's other series is quite fun for old readers, but this is definitely a fresh jump on point for new ones. Fun story with great characters with wonderful chemistry and plenty of questions to answer in future installments.
Profile Image for Christine Richmond.
93 reviews2 followers
September 19, 2024
I'm a fan of this author and have read several of his books, as usual this first book in a new series didn't disappoint - I loved the way Prof Croft pops up and references to some of the other wonderful characters he writes about are in there too.

I love that the plot is both intriguing and interesting, and loving the fact it's a feisty woman who is our main character. Divorcing a powerful Hollywood executive leaves Maddy scrambling to earn a living as a Monster hunting PI - not something she is experienced at - and oh the fire thing! I am already a big fan of Maddy and can't wait for the next book - always a good sign for me. And the locket is very intriguing - what secrets does that hold?
53 reviews1 follower
March 19, 2025
Wow! Intense world-building and MAGIC in LA!! Maddy is/was a top Hollywood Power person, but is now at the bottom and blacklisted by her Ex! All she has is her new PI license. She hoodwinks her way into a PI position at Sentinel a security company. Kyle, her mouthwatering mentor leads her into Supernatural LA on her very first day! Arc-kind, as in vampires, werewolves, hostile spirits, dryads, imps, etc, and spellbinding sorcery! Needing the job she fakes it til she makes it and finds hidden fires within herself. Investigating murders and stolen artifacts, can she find safety & discover her powers? Loyal and mystical Arcs befriend her, while monsters and evil hunt her! I devoured this novel & on to book 2!! ⭐⭐⭐⭐⭐
284 reviews7 followers
December 18, 2025
This is a new series by Brad Magnarella with some character overlap from his Prof Croft and Blue Wolf series. The FMC, Maddy, is new to the paranormal world so I learnt the author's lore along with her and had no trouble connecting with new and established characters.

I liked Maddy's toughness and drive. She comes across as capable, strong and a quick thinker, and I am looking forward to following her into future shenanigans. The narrator was perfect for how I envisioned her and did a great job of bringing her, and all the other characters to life.

This story nicely sets up this new world. I like the direction the author is setting for the narrative, mixing the magical with the mundane.

I enjoyed this audiobook and will definitely be continuing with the series.
Profile Image for George.
78 reviews3 followers
September 25, 2024
As a native Angeleno I found this book very amusing.
Much of the action took place in Venice Beach, Palisade Park and all of my old stomping grounds, so I felt right at home.
I like the main character, though I have the normal problem with someone who refuses to do things that will obviously answer their questions/resolve the current problem. When someone says "Come with me, I have a way to answer this burning question that you have," you go and get the answer (I do understand that the story would have to be very different if they do, but plot driven dimness bothers me).
That being said, the story was good, the writing is always good, and I will definitely buy the next book.
9 reviews
September 12, 2024
An interesting addition to the Croftverse. I found the beginning to be a bit of a slog to get through as it was all backstory for Maddie and I didn't find it all that interesting. Don't know if it will become relevant later on in the series, but I think it could have been shorter or possibly told in smaller flashback bites. Once I got past this and into the main part of the story things picked up nicely and I am looking forward to the next installment to see where things goes next. And it's always good to see the intrepid professor.
123 reviews
September 14, 2024
Paranormal Hunter Maddy Deeds

I really liked all the characters in this book. Maddy set out to change her life, going from Hollywood corporate hot shot, to paranormal hunter. She tries to hold on to her humanity to be a better person. She made a whole new life for herself. She let go of her bitterness and anger toward her ex husband, got a new place to live, new job, new friends, finding the truth that she has daemon blood. The future should be interesting. A lot more to find out about the history of her family. Can’t wait to read more about her story.
296 reviews
January 20, 2025
This is the start of a new series, Maddy suddenly comes in to her Demon powers and had no idea that it was even a thing until that happens, but then life gets more complicated and she moves from one job to another, fuelled by divorcing her husband. It all ties together nice and Professor Croft appears towards the end of the book.
I like the story and the fact Maddy is a good demon, she tries hard to be a good person and she now has this new power she needs to learn to control and use. This story seems to flow better than the croft stories did, maybe because she seems more likeable.
347 reviews2 followers
September 9, 2024
This is probably one of the top 5 book 1 of a series for me. It's so good! I was engaged immediately. I didn't need to know the Croft or Blue Wolf series to enjoy it but, because I did, the extra easter egg characters just made it that much better. I was engaged in the first chapter and it continued drawing me in until the very last page. I stayed up wayyyy too late to finish reading this one. It was fantastic and I can't wait for more.
68 reviews1 follower
September 20, 2024
Great story, great characters

I’ve never read anything by this author before, and I have to admit my urban fantasy preferences usually involve female authors, but I decided to give this a try and was really happy I did! It’s a great story that zipped along and kept me reading straight through. I really like the main character, who has some layers to her!! And I want to know more about this whole world. I’m planning to dive into more of this author’s stories!
26 reviews1 follower
September 24, 2024
Introduction of a fun new character to the Croftverse

Being a huge fan of the entire Croftverse, I had huge expectations going into this book, and by no means was I let down. This character, as a main character (Maddy deeds obviously), is a wonderful departure from her male counterparts in the previous books in the 'Verse. Great as a standalone for those who haven't read the other novels, but an amazing, captivating continuation for the original storyline.
Profile Image for KC Punch.
21 reviews1 follower
September 28, 2024
Magnarella does it again!

Have read all the Croft books, and always enjoy this world. But I have to say that Maddy was a pleasant surprise! Different from Magnarella’s other series, but so good! I found myself completely engrossed with Maddy- her Dad- and the world of Hollywood, and more. Croft makes an appearance , and the story is just great. Maddy is one of my new faves! Happy reading!
14 reviews
September 9, 2024
I love Brad Magnarella's new character Maddy Deeds. She is new to the supernatural world, but that doesn't stop her from taking charge. Maddy is smart, tough, funny and thoroughly likable.
I have read all of the croftverse books. Brads writing just keeps getting better. I can't wait to see how Maddy's story develops.
180 reviews31 followers
September 12, 2024
I really enjoyed this book. I love Maddie as a character. I love her character development, and I love how she begins to velocity may be controlling and manipulating everyone isn’t always such a good thing. I like the cameos from past series 2. All in all, this was a very interesting start to a new series.
8 reviews
October 16, 2024
Fast paced noir-esque urban fantasy

Magnarella has crafted a tightly written, fast-paced novel about a down-on-her-luck PI learning about her supernatural powers. There is plenty of foreshadowing of plotlines to come, so expect another full blown series to handle the story arcs.
Profile Image for John E.
696 reviews2 followers
November 16, 2024
A new take on. Urban fantasy PI work

Maddy is a great, well defined character in this introductory story. Her personality is one that you want to dislike but end up liking a lot. Discovering new facets and mysteries about herself and het lineage compliments her dive into becoming supernatural bounty hunter.
Profile Image for Ivy.
72 reviews
August 29, 2025
Excellent Urban Fantasy

This is a really solid urban fantasy. The FMC is strong, vulenerable, and well fleshed out. She's surrounded by a good mix of interesting and relatable characters. The pacing was on point, and the world was engaging. It was great escapism and an enjoyable quick read. Definitely recommend.
Profile Image for James Widmark.
196 reviews1 follower
September 25, 2024
Good Read

Great first start to a new series. It’s also a fantastic way to wrap mythology into the modern world. It’s amazing how much of the old world mythology has made its way into the current times that we call 2024.
362 reviews4 followers
September 25, 2024
Great first book!

Loved the story. Maddie is good person even with a bit of demon in her. I like that Prof Croft snuck into her story and helped her. I can't wait for the next book!
Profile Image for Reagan Lausche.
197 reviews1 follower
November 1, 2024
A very enjoyable read!

I really enjoyed this book, the plot and twists were interesting, the world building was solid, and the budding romance is definitely intriguing. Very excited for book 2!
13 reviews1 follower
January 9, 2025
Worth waiting for the next book

Fantastic character development. Clean premise. Not laden with sex. Minimal swearing. Entertaining plot. Quick paced (for the most part). Not your average predictable story arc.
I don't often leave 5 star reviews.
Would recommend.
315 reviews
December 30, 2025
Start was not what I expected and I thought I would be disappointed. But the world build got stronger and all the parts meshed together. Was satisfied with the story and its ending and there are a lot of unanswered questions that could lead to interesting plot lines.
Displaying 1 - 30 of 37 reviews

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