Dynamics AX 2012 Blueprints: Configuring Sales and Marketing For CRM

by Murray Fife

The Sales and Marketing area within Dynamics AX does a lot more than just track Customers, Sales Orders and Invoices. It has a whole lot of CRM functionality included that that allows you to track Activities, Cases, Contacts, Prospects, Opportunities, Leads, Campaigns, and also Telemarketing Call Lists. In most cases, it is just as good as (if not better than) any of the other stand-alone CRM system, especially because you don’t need to buy any more licenses, or load any more software, because all of the functionality is delivered with the system.In this blueprint we will show you how to all of the base CRM features within the Sales and Marketing area of Dynamics AX.

206 pages, Paperback

First published December 26, 2013

About the author

Murray Fife is a Technical Solution Professional at Microsoft and Author of over 25 books on Microsoft Dynamics AX including the Bare Bones Configuration Guide Series which contains over 15 books that show novice users host to set up Dynamics AX using visual walkthroughs. These guides start off with the Financial modules of Dynamics AX and then progress through the Operational, Distribution, and then the more specialized modules like production, service management, and project accounting. You can find all of his books on Amazon (www.amazon.com/author/murrayfife) and also even more on the independent BSP (www.blindsquirrelpublishing.com) site.

Murray is also the curator of the Dynamics AX Companions (www.dynamicsaxcompanions.com) site which he built from the ground up as a resource for all of the Dynamics AX community where you can find walkthroughs and blueprints that he created since first being introduced to the Dynamics AX product.

Throughout his 25+ years of experience in the software industry he has worked in many different roles during his career, including as a developer, an implementation consultant, a trainer and a demo guy within the partner channel which gives him a great understanding of the requirements for both customers and partners perspective.