An essential read with practical strategies to harness artificial intelligence to plan and brainstorm user experience activities. By mastering these prompts within the design thinking process, you'll unlock new ways to streamline workflows and generate innovative solutions.
The book Guidance on how to think about Generative AI, prompt scaffolding for the user experience and product management process, and links to Custom GPTs you can use to accelerate brainstorming and ideation.Testimonials"This book is a concise and practical guide to GPT prompts you can apply to your work today. Patrick’s no-nonsense writing and decades of experience are distilled into an easy-to-implement digital AI manifesto that will elevate your UX workflow. Keep it handy, or share it with your team — it's a must-read." Kelly Goto, CEO of Goto Research
"Patrick delivers advice you can put to use right away. I've been applying his insights to refine my work with GPT, and I appreciate that he's sharing his experience. Patrick isn't a newcomer to AI or UX — he's been at the forefront of leading UX teams for years; this book is a testament to his hands-on expertise." Julie Booth, Director of User Research at Service Titan
"This book offers practical insights for UX professionals eager to leverage AI to elevate user research and design. This guide presents time-saving techniques you can apply to seamlessly integrate AI into your UX practice. And yes, I used ChatGPT to fine-tune this blurb—thanks to Patrick, I knew exactly how to get the best results." Paul Sherman, Staff User Researcher at Vendr
Example Prompt TemplatesAnalogous InspirationAspirational Press ReleasesCompetitive AnalysisEmail ContentInterface ContentProblem Statements / How Might We'sProduct Terms and DefinitionsRealistic DataSite MapsUsability Testing PlansUsability Testing QuestionsUser JourneysUser PersonasUser Research PlansUser Research QuestionsUser Stories / Jobs To Be DoneWireframing Patterns
A practical guide and structures for getting the most from AI
Patrick is an incredible leader within the UX field here in Seattle and is a mentor to many, and I was excited to see that he wrote this timely book, as AI gets infused into everything.
The book is full of practical examples for many of the activities and artifacts that UX designers employ in their daily workflows. The book is short, to the point, and easy to read. All of which I greatly appreciated.
The value for me was the prompt structures + examples. I felt like I was fumbling around with writing prompts to get what I wanted from AI responses. By providing this structure, I can see how I can get better and more consistent results.