Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

by Sarah J. Tracy

Step-by-step advice for constructing a qualitative project from beginning to end, covering both foundational theory and real-world application Qualitative Research Collecting Evidence, Crafting Analysis, Communicating Impact guides you through sequential stages of a qualitative research project, from project design and data collection to analysis, interpretation, and presentation. Drawing on her background in qualitative research methods and human communication, Sarah J. Tracy shares personal and backstage stories while showing you how to code data, craft meaningful claims, develop theoretical explanations, and communicate research that impacts key stakeholders. Employing a practical, problem-based contextual approach, the third edition of Qualitative Research Methods incorporates developments in textual, media, visual, arts-based, and digital analysis. New coverage includes social media data-scraping techniques, AI and ChatGPT, fieldwork and interviewing, digital ethnography, working with neurodivergent populations, adopting digital and traditional archival approaches, and much more. This edition includes a wealth of new examples, case studies, discussion questions, full-color visuals, and hands-on “Project Building Blocks” activities you can use at any stage of your qualitative research project. Supported by a companion website containing extensive teaching and learning tools, Qualitative Research Collecting Evidence, Crafting Analysis, Communicating Impact is an indispensable resource for undergraduates, graduate students, and faculty across multiple disciplines, as well as researchers, ethnographers, and user experience professionals looking to hone their methodological practice.

Genres: School, Academic

Kindle Edition

First published January 1, 2012

Reviews

[Arda · Rating 3 out of 5]

Sarah J. Tracy has a sense of humor and some great, genuine tips for qualitative research.

[Juju Andalon]

This class was the bane of my existence, but the book was fine.

[Ryan · Rating 5 out of 5]

THE foundational textbook for anyone wanting to do serious qualitative research. Must own.