Age of Invisible Machines: A Guide to Orchestrating AI Agents and Making Organizations More Self-Driving, Revised and Updated

by Robb Wilson

336 pages, Paperback

Published April 22, 2025

About the author

Robb Wilson is the Founder, Lead Designer, and Chief Technologist behind OneReach.ai, the highest-scoring company in Gartner’s first Critical Capabilities for Enterprise Conversational AI Platforms report. Robb has spent more than two decades applying his deep understanding of user-centric design to unlocking hyperautomation. In that time he built UX Magazine into the world’s largest experience design publication while simultaneously creating Effective UI, a full-service UX firm that competed with IDEO and Frog Design. In addition to launching 15 startups and collecting over 130 awards across the fields of design and technology, Robb has held executive roles at several publicly traded companies and mentored colleagues who went on to leadership roles at Amazon Alexa, Google, Ogilvy, GE, Salesforce, Instagram, LinkedIn, Disney, Microsoft, Mastercard, and Boeing.

Reviews

[Chris Cole · Rating 5 out of 5]

I’ve been working in enterprise AI for nearly a decade, and the conversation the authors have in this book, and in the associated podcast, is the conversation every corporate leader should be having. It’s not about which technology should you use, because that changes every few weeks by now. What is important is how we change our expectations and our definitions of what success and failure look like. As much as the time we’re in is redefining technology, the more profound opportunity of this moment is how we redefine our mindsets. The book and the podcast is the most interesting “public conversation” happening in this space right now.

[Robert Aldrich · Rating 5 out of 5]

Age of Invisible Machines isn’t just ahead of the curve—it defines the curve. Robb Wilson has created a foundational guide for the age of agentic AI, blending sharp technical insight with deep humanism. This book cuts through the hype and delivers a clear, actionable roadmap for anyone serious about transforming business through conversational AI and automation. Whether you’re leading digital strategy or building AI into real-world systems, this is the blueprint you’ll keep returning to.