Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career

by Lorraine K. Lee

Selected as a Next Big Idea Club Must Read

Are you an ambitious hard worker and high-achiever—but feeling stuck, unseen, and struggling to move up in your career?

Being great at your job isn't enough anymore. In today's competitive workplace, ambitious professionals need to master both how and where they show up if they want to stand out and be recognized.

Drawing from research-backed principles, personal anecdotes, and insights from interviews with dozens of industry leaders, Unforgettable Presence teaches you how to master virtual presence using proven frameworks for standing out in today's workplace; deliver impactful presentations with confidence and authority; develop executive presence at any career stage; leverage LinkedIn to stay top-of-mind and be recognized for your expertise; transform your team's presence and impact as a leader; give and receive feedback that inspires change; and lead meetings that your teammates don't dread.

Whether you're an introvert seeking greater visibility or a leader looking to amplify your team's impact, Unforgettable Presence provides the proven frameworks and practices to ensure you're remembered for all the right reasons.

Genres: Business, Nonfiction, Professional Development, Self Help

272 pages, Hardcover

Published April 22, 2025

About the author

Lorraine K. Lee is an award-winning keynote speaker and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career (Wiley).

Lorraine brings unique expertise in empowering both high-potential and established leaders to supercharge their presence, influence, and impact. She is passionate about helping ambitious professionals go from invisible to unforgettable in the modern workplace, and her frameworks have been adopted by Fortune 500 companies and other globally recognized organizations including Zoom, Amazon, Cisco, and McKinsey & Company.

With hundreds of thousands of LinkedIn followers, she is recognized as a LinkedIn Top Voice in workplace communication and presence. When Lorraine isn’t speaking, she teaches popular courses at Stanford Continuing Studies and LinkedIn Learning that reach a large global audience.

Before starting her own company, Lorraine spent over a decade as a founding editor at top tech firms like LinkedIn and Prezi, where she worked on core products including the LinkedIn Daily News module and LinkedIn Newsletters.

Lorraine’s insights have been featured in media outlets including CNBC, Forbes, Inc., Bloomberg, Fast Company, and Entrepreneur.

Reviews

[Vianney Gonzales · Rating 5 out of 5]

This is a book that I wish I had at the beginning of my career and one that I am so happy I found! Filled with so many great ideas, examples and challenges.

[Renske · Rating 5 out of 5]

This book was really inspiring. The stories gave me motivation and the practical tips helped me understand how to build a strong personal brand. I especially liked how it shows that leadership isn’t just for a few people, it’s a skill anyone can develop. It’s a simple but powerful guide to becoming unforgettable and making a real difference.

[Peter Jumrukovski · Rating 5 out of 5]

Lorraine K. Lee’s Unforgettable Presence is hands-down the best career book I’ve read—and I’ve read my fair share! This book is a game-changer for anyone who wants to stand out, communicate with confidence, and build a professional brand that leaves a lasting impact.

What makes Unforgettable Presence so powerful is how practical and actionable it is. Lee doesn’t just offer vague advice—she gives you clear, strategic steps to actually build your presence and influence. From optimizing your LinkedIn profile to mastering the art of virtual communication, she walks you through exactly how to show up in a way that gets noticed (and remembered).

One of the biggest takeaways for me was the emphasis on crafting your career brand. Lee helps you get intentional about how you present yourself to the world—and how to make sure that presence aligns with your goals. Whether you're early in your career or already in a leadership role, the insights here are invaluable.

She also tackles something a lot of us struggle with: confidence. Her tools for becoming a more confident communicator are simple but incredibly effective. You’ll finish this book not only inspired, but ready to take real action to level up your career.

If you’re looking to get promoted, land opportunities, or just finally feel like people are seeing the value you bring—this book is for you. Lorraine K. Lee has created a blueprint for becoming unforgettable in the best possible way.

[Brian Honigman · Rating 5 out of 5]

Many personal branding books focus too much on achieving fame in your field or cater mainly to extroverts—but *Unforgettable Presence* takes a different approach. This insightful and well-rounded read helps you navigate online and offline spaces with intentionality, empowering you to advance professionally on your own terms. Whether you thrive in quieter settings or bring high-energy to your work, Lorraine Lee’s career positioning strategies offer immense value. If your goal is to stand out, attract exciting opportunities, and cultivate confidence as a leader, this book is for you.

[Neeraj Berry · Rating 5 out of 5]

Very practical and insightful takeaways. Highly recommend and have already shared it with my friends.

[Myia · Rating 5 out of 5]

Lorraine Lee tackles a universal career conundrum: you work hard, you get results—yet the spotlight never quite finds you. From the opening chapter, “Explore,” she reframes this challenge with visceral clarity, urging readers to shift mindset: presence is not a talent, but a skill. Then, in “Establish,” she lays out the tangible — define your career brand, master collaborative language, and elevate others to elevate yourself. It’s hard-hitting yet accessible — no fluff, just frameworks you can act on immediately

The third section, “Envision,” walks you through building a polished virtual and digital presence — from Zoom lighting to LinkedIn voice — an area she underscores as non-negotiable in today’s hybrid world . And when she discusses “Getting Promoted,” Lorraine doesn’t skate on clichés — she gives crisp advice on aligning visibility with career milestones, negotiation prep, and turning small wins into stepping stones. Her brevity here is genius: it’s punchy, strategic, and memorable.

In “Excel,” she zooms out to global career equity — shining a light on disparities faced by women and people of color. Her insights resonate with both empathy and urgency. Plus, her writing is refreshingly conversational — you feel as though she’s personally coaching you via an easy-listen tone and modular chapter design that’s made to be picked up in short bursts.

Who should read this?
Ideal for those just starting out—Lorraine gives you concrete steps to build mindset, presence, and early career momentum. But it’s equally powerful for mid-career professionals feeling stalled or contemplating a pivot — her “Getting Promoted” section is a goldmine. And in a world where digital presence is as critical as in‑person impact, this guide is prescient and practical.

Final verdict: ★★★★★
Lorraine Lee has crafted a career-accelerator that’s energetic, empathetic, and eminently usable. Unforgettable Presence isn’t just inspiring — it’s a blueprint. Lorraine, you’ve nailed it. I can’t wait to recommend this to my network and watch it become the go-to career manual on LinkedIn!

[Catherine Kwan · Rating 5 out of 5]

Executive presence is one of those elusive topics...everyone talks about it, but few can explain how to actually build it. 'Unforgettable Presence' finally makes it tangible. Lorraine K. Lee shares practical, actionable frameworks that show you exactly how to elevate your leadership brand and presence, both in the room and online. I especially appreciate how she addresses a reality so many women and POC face: being told they “lack presence” without clear guidance on what to do about it.

Her strategies are refreshingly specific, breaking executive presence down into simple habits you can start today. Paired with real stories from her own experience and leaders navigating similar challenges, the book feels like a mix of mentorship and playbook. I walked away feeling inspired and equipped.

I lead a community of Fortune 500 / high-growth startup leaders, and this is the first book on executive presence I recommend widely. It’s that actionable, relevant, and confidence-building for anyone looking to strengthen their presence and influence in today’s hybrid world.

[Janine S. · Rating 5 out of 5]

Lorraine K. Lee was recently a guest on Zoom’s A Seat at the Table: Executive Book Club, where we hosted a two-part series centered around her book, "Unforgettable Presence". Our audience of IT executives found both sessions to be incredibly insightful, with practical strategies and takeaways that sparked great conversation and real reflection.

What stood out most is Lorraine’s approachable style and her ability to distill the nuances of executive presence and personal branding into actionable, real-world advice. This book is an excellent resource for anyone looking to elevate their professional presence and lead with authenticity and clarity.

Highly recommend for leaders at all stages of their career.

[Iain Boomer · Rating 5 out of 5]

I really appreciated how Unforgettable Presence balances practical advice with real human experience. Lorraine K. Lee does not just talk about confidence and presence in theory. She breaks it down into clear steps you can actually apply. Her insights on authenticity, managing imposter syndrome, and learning to influence without over-preparing really hit home for me. It is a thoughtful and encouraging read, especially for those navigating leadership roles, public speaking, or career transitions. I will be coming back to this one often.

[Che · Rating 5 out of 5]

I'm someone who is ambitious and who is always trying to grow in my career - this is the perfect career guide! It's an actionable book with tons of frameworks and acronyms. And, on top of that, Lorraine writes in a personable way so that she feels like a supportive coach guiding you throughout. :)

If you follow her on LinkedIn, you know her content is excellent, and this book delivers that and more with additional resources to put all of her teachings into action. Would highly recommend to anyone looking to level up in their career and never be overlooked again!

[Melody · Rating 5 out of 5]

I’ve followed Lorraine’s work for years, so when I heard she was writing a book, I knew it would be good, but Unforgettable Presence still exceeded my expectations! I love how she gives you concrete frameworks and tactics you can apply immediately to become more visible and influential, both inside your company and beyond. There's so many great tips inside for everything from virtual presenting to networking. Highly recommend!

[MFA · Rating 5 out of 5]

Unforgettable Presence is the book I wish someone gave to me as a naive 22 year old entering the workforce. It's full of hard-earned, actionable lessons from a long list of impressive executives and entrepreneurs. Lorraine does a great job writing clearly and packaging things into actionable tips and frameworks you can easily apply to your own life. Would highly recommend the book for anyone in any stage of their career!

[Carrie Mah · Rating 5 out of 5]

I’ve read a number of business books and I appreciate the digestible format. The author shared many stories, other interviews and practical tips that have helped me feel more confident at work. Highly recommend!

[Randi Deckard · Rating 5 out of 5]

Frameworks and practical tactics for you to leverage your presence. I've been on LinkedIn for a while and still felt this book had takeaways for me!

[Adam · Rating 3 out of 5]

ironically, I found it somewhat forgettable. I read the whole thing, from a recommendation, and I find it hard to point out something specific that's not in other books on those topics.

[Jenny · Rating 5 out of 5]

This is the book I wish I had when I started out at Google. Presence is so critical. This book gives you practical tools to nail it, anchored in engaging stories and research.

[Ben S. · Rating 1 out of 5]

Not original and found it repeating a lot of the other books I’ve read. I love personal development books but everything was just pulled from other big authors in the genre. Not recommend!