Undressed : The Unfiltered Story of My Failed American Dream and How It Led to Success

by Gregory L. Vetter

What’s it like to start a company, build it to national success, and then see it sold out of bankruptcy? This is the true story of Greg Vetter. He and his brothers started their salad dressing company based on their mother’s secret recipe. Tessemae’s All Natural went from the Vetter kitchen, to local sensation, to national distribution. But the brothers quickly found out that starting a company is easy. Keeping it going is hard. In his own bold and unfiltered way, Greg Vetter shares how he scrambled to find investors, struggled to pay the bills, juggled the unpredictable needs of vendors, employees and customers, all while trying to keep his own sanity intact. This is an inside look at what it really takes to launch a top-selling brand. And what you can learn both on the way up and on the way down.

272 pages, Hardcover

Published November 25, 2024