How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients

by Shan Preddy

The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again. This second, fully revised and updated, edition of Shan Preddy's popular book will help you to improve your marketing skills, no matter how large or small your design company, or which of the many disciplines you specialise in. Packed full of accessible, practical advice and information, this book is indispensable for all design consultancies.

Genres: Design

238 pages, Paperback

First published January 1, 1997

About the author

Consultant and trainer to the design industry.

Reviews

[Neil]

I thought some of the case studies were very interesting, esp. the relationships, research and cold calling parts.

A good step-by-step thought provoker.

[Nico Macdonald]

Recommend by Richard Arnott