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Start to Scale: Secrets to Starting and Scaling Any Size Organization

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It’s OK to be independent but no reason to do this alone (Verne’s founding premise for launching EO, a phrase he borrowed from his friend Joe Mancuso)

Starting up and/or ready to scale your existing business? Desiring to do it easier with less drama? Looking for a resource your entire leadership team and team members can read quickly, getting everyone “on the same page” in your organization?

Start to Scale is where you and your team can begin, with the tools and techniques that have helped over 102,000 firms like yours, scale – including Dave Rogenmoser and his partners who started their firm over a weekend with the Start to Scale tools and scaled to over $1 billion in valuation (the opening story).

Based on over four decades of experience helping firms scale, author Verne Harnish, a serial entrepreneur, advisor, and venture investor, along with his global organization of over 300 partners, has produced this essential guide. Founder of the world-renowned Entrepreneurs’ Organization (EO) and EO’s premier executive education program, Start to Scale distills decades of business wisdom into a practical, actionable framework.

It focuses on four critical decisions every company must get

People: Learn how to build a team aligned with your core valuesStrategy: Develop a plan that truly matters to customers and sets you apartExecution: Master the art of priority-setting and effective meeting rhythmsCash: Ensure you never run out of fuel for growthAligning with Verne’s best-seller Scaling Up, this is the book you start with, providing you with battle-tested tools and techniques,

The One-Page Strategic Plan (OPSP) to align your entire organizationEffective meeting rhythms to drive accountability and communicationPractical ways to gather and act on crucial customer and employee feedbackWhether you're a startup founder or a seasoned CEO, this book offers invaluable insights to help

Identify and overcome the three key barriers to scalingImplement simple yet powerful routines to drive consistent growthBalance long-term vision with short-term executionDon't let your business plateau. With Start to Scale, you'll have the roadmap to achieve sustainable, profitable growth and dominate your industry – and a place to start. It’s an easy read designed as a guide for all your employees, taking some of the pressure off you to do all of this alone.

This book is a revised and updated edition of the book previously published under the title Mastering the Rockefeller Habits.

160 pages, Paperback

Published October 8, 2024

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About the author

Verne Harnish

23 books92 followers

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Displaying 1 - 4 of 4 reviews
Profile Image for Rocky Sunico.
2,277 reviews25 followers
November 11, 2025
It's Scaling Up: How a Few Companies Make It...and Why the Rest Don't Lite, which can make sense. It's the core stuff without the extensive examples or the many references to other books and articles. If you've already read Scaling Up...you won't really get much out of this book. If you haven't read the main book...you can read this, but you'll still need the main book to properly make sense of things. So this new book sits in a very weird place.
Profile Image for Píaras Cíonnaoíth.
Author 143 books204 followers
March 25, 2025
The Entrepreneur’s Playbook for Sustainable Success...

Verne Harnish's Start to Scale is a masterclass in transforming young enterprises into industry powerhouses. Drawing on 40 years of experience and insights gained through Harvard and MIT collaborations, the author simplifies growth into four pillars: nurturing elite teams, developing customer-centric strategies, executing with precision, and maximizing cash flow. This guide provides executives with effective frameworks such as the One-Page Strategic Plan and data-driven meeting cycles to help teams align and make faster decisions. Whether developing a startup or reinvigorating an established company, Start to Scale provides practical techniques for gathering feedback and maintaining momentum. A must-read for everyone who wants to transform ambition into scalable, repeatable success. Highly recommended.
701 reviews6 followers
May 3, 2025
Wonderfully formatted

I appreciated the cut and dry aspect of this book and the way its formatted to key strategies. Only the key strategies for the chapters that assist the business minds and leaders make up the text. So there's no fluff.
Displaying 1 - 4 of 4 reviews

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