From the founder of Moms Demand Action, a guide to harnessing your potential, living without fear, and coming alive at any age.
Too many of us are living on autopilot. We believe we’re too old, too busy, or too inexperienced to go after what we really want. Shannon Watts needs you to you couldn’t be more wrong. For women ready to stop playing it small, Fired Up invites you to shatter your self-imposed limitations and unleash your potential so you can finally start living the life you deserve.
Since starting Moms Demand Action, the nation’s largest grassroots organization against gun violence, Watts has helped thousands of women step off the sidelines and into their power. What most of us don't realize is that inside all of us is a spark, waiting to be ignited. The catalyst for your life’s meaning and joy, this is often the solution to many of the world's problems—and when properly nurtured, this spark has the potential to transform not only your life, but the world beyond.
From standing up for yourself at work and launching the business you always dreamed of, to leaving that toxic relationship and reclaiming your confidence, Fired Up shows you how to identify, light, and feed the fire inside you. As Watts says, "That’s not an indulgence—it’s a requirement for living the most authentic life possible, without regrets."
Shannon Watts is the founder of Moms Demand Action, the largest grassroots group fighting gun violence in the U.S. Known as the "summoner of women’s audacity," she has been named one of TIME’s 100 Most Influential People, a Forbes 50 over 50 Changemaker, and a Glamour Woman of the Year. She recently organized the largest Zoom gathering in history, mobilizing over 200K voters and raising over $11 million in support of Kamala Harris's 2024 presidential campaign. Watts is an active board member of Emerge America, one of the nation’s leading organizations for recruiting and training women to run for office.
“Fired Up” is so accessible and engaging that I read it in one sitting. I witnessed firsthand Shannon’s extraordinary ability to push past doubt and fear, transforming them into optimism and fierce determination while working with her to help build Moms Demand Action. In "Fired Up," Shannon is vulnerable and authentic, sharing personal examples from her own life to build a roadmap for other women; a means of empowering them to explore not just what ignites and excites them, but also ultimately fulfills them at any stage of their life. Shannon weaves in stories from other women – real life, relatable, recognizable – to illustrate how to identify deeply ingrained beliefs that hold women back from pursuing our dreams, and how to embrace practices to overcome those traps.
Shannon’s writing is engaging, and she provides practical next steps that are easy to employ. I can attest that the wisdom in these pages is not theoretical – its battle tested by Shannon and the many brave women whose stories she elevates in “Fired Up.”
Shannon Watts, best known for founding Moms Demand Action, shares her transformative journey in "Fired Up", a book about reclaiming passion and living with purpose at any age. She begins with a familiar yet profound realization: despite outward success, something within her felt hollow. She had followed every script expected of a modern woman - wife, mother, professional - but had lost touch with her own desires. It wasn’t until her body began physically manifesting the stress through painful skin conditions that she finally paused to ask herself what she truly wanted. That simple act - picking up a journal - opened the door to a much-needed personal reckoning and eventually a life fueled by purpose.
Watts’s breakthrough wasn’t neat or linear. It led to divorce, career upheaval, and painful self-reflection. But it also sparked something essential: the will to stop performing roles she’d outgrown and start living for what genuinely moved her. This, she says, is the idea of 'living on fire' - a way of being where women listen to their inner voice, even if it means disrupting the expectations placed on them by others or themselves.
She speaks directly to those silently enduring lives that don’t quite fit anymore. These are people who feel stuck, depleted, or unsure of what they want - but know deep down that something is missing. Watts insists that this longing isn’t a weakness or a selfish impulse. Rather, it’s the signal flare from your soul trying to guide you back home. Her message: it’s not too late, and you don’t need permission to pursue what brings you to life.
To find that inner fire, Watts suggests first eliminating the noise of 'shoulds.' Many women are burdened with expectations - be nurturing, be agreeable, be productive, be thin, be selfless. This relentless pressure to perform and please can smother their own sense of identity. Rediscovering your fire begins by stripping away those false beliefs. Your fire, Watts argues, is not a job title or a dollar amount; it’s a way of moving through the world with intention and enthusiasm. It’s curiosity, creativity, the desire to contribute - not obligation or performance.
She encourages readers to engage in a liberating exercise: imagine what you’d do if all limitations - time, money, judgment - disappeared. What dreams would resurface? What would you try? Writing these answers down is the first step in rekindling that dormant spark.
Watts introduces the 'fire formula' as a guiding metaphor. Just as real fire needs heat, oxygen, and fuel, so too does your inner flame. Heat comes from your passions - the issues, ideas, or experiences that stir strong emotions in you. Oxygen represents your core values, the principles that sustain your sense of meaning and give direction to your choices. Fuel is made up of your strengths and skills - the unique gifts you bring to the table. When these three elements align, you have a sustainable fire that not only burns brightly but does so with purpose.
She shares her own story to illustrate this. After the tragedy at Sandy Hook, her desire to protect became the heat. Her values - justice, safety, and compassion - provided the oxygen. Her communication skills and leadership background supplied the fuel. With that alignment, she launched a movement that would grow to become a national force for gun safety reform. And it all began with one Facebook post. That moment, Watts emphasizes, is available to all of us. We can all start small and still make a huge impact.
However, the path to living 'on fire' is not always smooth. Watts devotes a section to what she calls 'the messy middle' - the period after the initial excitement has faded but before the outcomes become clear. It’s the space where self-doubt, fatigue, and overwhelm often show up. Watts experienced this herself as she shifted from stay-at-home mom to national activist. The backlash, the long hours, and the emotional toll tested her deeply. But in one quiet moment, she remembered: continuing the fight was her choice. That clarity gave her the resolve to keep going.
Surviving this phase requires support. Watts calls it your 'bonfire' - a community of people who understand your vision, hold you accountable, and remind you why you started when things get tough. She stresses that building this network doesn’t require extroversion or constant socializing. It’s about showing up with authenticity and inviting others into the process, especially during the hard parts. Vulnerability, not perfection, creates connection.
Another challenge comes in the form of blowback. When women start stepping out of roles society expects them to stay in, judgment often follows - from family, colleagues, and even friends. That criticism can trigger guilt and self-doubt, which Watts refers to as 'extinguisher emotions.' These emotions threaten to dim the fire and must be actively resisted. Watts warns against falling back into people-pleasing or self-sacrificing behavior to avoid disapproval. Instead, she advocates for setting boundaries, practicing self-compassion, and accepting that disappointing others is sometimes necessary for staying true to yourself.
But what about when the fire has run its course? Watts doesn’t romanticize the idea of purpose as something fixed and permanent. Just as fires burn out, so do phases in life. She recalls standing in the White House Rose Garden after helping to pass federal gun safety legislation and realizing she’d come to the end of this particular fire. It was time for a new one. Letting go of a passion doesn’t mean failure; it means growth. The embers of one fire often provide the spark for the next.
The ability to recognize this moment - when it’s time to release, rest, or redirect - is crucial. Feelings of boredom, restlessness, or emotional exhaustion can all be signs that it’s time to pivot. Instead of holding on out of fear or obligation, Watts urges readers to trust that something new will emerge if they allow space for it. Aging, she reminds us, is not an end to vitality. It’s an invitation to new forms of purpose, fueled by wisdom and life experience.
In the end, "Fired Up" is not just about igniting one blazing passion. It’s about developing a lifelong relationship with your inner fire - knowing how to tend to it, when to protect it, and when to let it evolve. Living on fire, according to Watts, is an act of boldness in a world that too often asks women to dim themselves. But by choosing to stay lit - fueled by authenticity, courage, and purpose - you not only transform your own life, but inspire others to light their own path.
This is the lasting legacy: not one perfect achievement, but a lifetime of choosing to live fully, grow bravely, and keep showing up for the fires that call your name.
An inspirational read by the founder of Moms Demand Action. You’ll find the author’s story, advice for igniting your own spark as well as stories about other women who have found their true calling. I think Shannon’s story is powerful and I appreciated the candor with which she shared it. If you are at a crossroads in your own life and are not sure what your next step should be, pick up this book and answer the questions she’s laid out in each chapter.
Great tool kit to find your fire starter path! This book gives concrete steps to help you merge your passions, values and skills together to start your fire starter journey.
I'm just not really sure how to describe how I feel about this.
I mean, the message is great, and I think the steps and prompts are useful guides. But it didn't have that spark for me that I thought it would have.
It bothered me a little that it seemed as though someone's fire needs to be one big and controversial thing. To me, it's nothing like that. There are many small things that I really want to do and that no one would mind me doing. So, I guess it felt like this book was telling me just another thing I "should" be doing: finding something I care about, making it a massive part of my life, and unapologetically bothering everyone with this thing, while at the same time completely ignoring the big things in other people's lives.
I'm sure it wasn't meant like that, and I'm choosing to take away from this only that which might serve me. But it did disappoint me a little that it didn't feel empowering to me.
I’m disappointed. The book is easy to read and I like most of the stories, but on the whole it fell short. The fire theme wore thin early on and felt forced. I liked that potential obstacles were addressed in early chapters, but felt a lot of assumptions were made about women feeling trapped by the expectations of others. (Some may feel that way, but it felt as if the author assumed most were.) When it came to the central purpose, how to get fired up, the book sounded like so many others. Maybe my expectations were too high, but this felt like any other motivational book.
I think like with most find-yourself/self-help books, you can glean some good stuff and messages that can help you from this one. This book has some good considerations and a lot for women who feel somehow confined and wanting to do something else that they are passionate about. Some of the stories were really good, for me especially ones where the person didn’t become semi-famous or do something huge were the most impactful, like becoming a firefighter at 40. I also really admire Moms Demand Action and therfore Watts.
The thing that was really missing for me is how family or kids can enhance your fire or how to “grow your fire” while finding joy in family at the same time. The book made it seem like family and following a passion were always in conflict, or that family confines while you’re going after something else, the thing you actually want. It needed a bit more nuance in that area for me. (And yes I think books more directed at men could also better do that.)
This book lit a spark that was totally burning out in me. As an almost 50-year-old mom, artist and survivor ready for a reinvention, Fired Up felt like a pep talk from a friend who gets it.
Shannon Watts doesn’t just tell you to chase your spark—she hands you the match. It’s honest and the perfect read if you’re feeling stuck, worn out or wondering, “Is this it?”
p9 - Maybe you're in a job that doesn't light you up. Or you're with a partner you're not connected to. Or you're navigating life alone, without a circle of supportive friends.
p11 - Why fire? Throughout time, fire has symbolized the wisdom, knowledge, and energy that can transform your life through purification, rebirth, and renewal.
p12 - What you burn for may be as simple - or as significant - as having a hard conversation, asking for a promotion, going on a retreat, going back to school, volunteering in your community, having a child or deciding not to, moving to another city, ending a relationship, starting a new career, or putting an idea out into the world.
p21 - You, too, may be living your life for a purpose instead of on purpose. You may be waiting to be told what you should want instead of paying attention to what you truly want for yourself.
p22 - Your fire is not a purpose; it's being purposeful - it's paying attention and then acting with intention.
p57 - Your fire triangle is made up of your unique heat (desires), oxygen (values), and fuel (abilities).
p76 - signs you value integrity: You're trustworthy and reliable, you take responsibility, you have strong moral principles
p118 - Growing your fire is how you grow yourself, and growing yourself is how you grow your fires.
p118 - Growth is built through change, an that change rarely comes without discomfort.
p125 - What's important is claiming the title or identity you want in order to grow both your confidence and your potential.
p132 - Instead of looking at a failure as a total loss, we'd look at it as valuable feeback that would teach us how to proceed and come closer, if not win, the next time: "losing forward"
p138 - Emotional Support - this is the support you get from people who will listen to your ideas and concerns, validate your feelings, and provide you with the encouragement you need to keep growing your fire.
p139 - Educational Support - These are the people who understand your fire because they've built a similar fire themselves. This support provides the feedback you need when making decisions or changes.
p140 - Tangible Support - These are the supporters who are willing to take on some of your responsibilities so you can focus on growing your fire.
p150 - This is precisely why bonfires are integral to living on fire; they enable women to defy societal values by helping them reclaim what they value.
p171 - guilt encourages women to blame themselves for falling short instead of questioning why they don't have more support from the system.
p178 - You judge your actions, which leads to inaction, which leads to self-judgment, until you become stuck and suffer as a result.
p192 - You can't control what others think of you, but you can gain perspective and control how you feel about or react to that opinion.
p192- Keep in mind, your list can include off-limits topics or content areas, people you don't want to work with, and boundaries related to your time and emotional energy.
As women, we deserve to be FIRED UP, no matter where we are in life. Shannon Watts is bringing that to all of us with her own experience and the experiences of other women. Her book is a gift to any woman, no matter the age but I feel if we get younger women to read it, they'll be able to follow their passions much sooner than those of us in our 40s, 50s and beyond! There is no reason why we shouldn't start now, today! Shannon not only goes into how to get FIRED UP and discover what lights your fire but how to rely on other women who want the same thing.
This is the summer read I didn't know I needed. Thank goodness Shannon Watts wrote this book. We need more women stepping into their passions and power. Her readable guide will help more do exactly that. She has created a thoughtful framework useful for people who want to start something new or keep the fires burning to keep going. It's targeted towards women, but my husband and I are reading it together and discussing it. Honestly, I think it's a great read for men to help understand the struggles women face when they start living "on fire."
Watts has a lot of passion and interesting ideas, but she also has some misconceptions that really got in the way of her message, such as the inherent value of political activism over other ways to help others. She consistently devalues motherhood as a primary passion. This at times read as her trying to convince herself and her audience that her way of living is superior to other prioritization methods. The organization was extremely repetitive, where she would explain the same backstory for an example she brought up a few chapters ago.
Practical, tactical, compassionate and inspiring, this book felt best experienced twice; first, to understand the details of the larger metaphor and second as a manual and series of actual lessons (with writing homework!). Really appreciated the breadth of examples, tapping into a diverse group of women’s personal, professional and philanthropic journeys. I will acknowledge that I don’t think I would have appreciated this quite as much earlier in my life.
I did not feel inspired by this tbh. I can see how people who hear this author speak or read this book would feel motivated, but when it comes to the internal deflation/mental stagnation I have found myself in, this book spoke too generically for me, that I finished it and still felt as lost as I did when I started reading it.
Clearly this author is a good public speaker and no shame to them, but every point made was just too vague for me to feel any impact from them.
Nothing New Here, Folks. This is unfortunate. I thought Shannon Watts would have something to say-something new. But this book is a rehash of several other books I have read on activism or personal change. I wouldn't waste your money on this, and read Jamie Kern Lima's WORTHY or Gabby Bernstein's SELF-HELP instead.
Shannon Watts is definitely a role model, who has accomplished amazing things. There were some great nuggets in here. I wasn't prepared to treat it as a workbook, and would have gotten more out of it if I had taken the time to journal throughout, as she suggested. I am likely to reread more slowly at another time.
This book was all about how patriarchy is the reason for all of women’s problems. I don’t agree. I DNF. I feel like if women just learned how to set limits, and take responsibility for their choices and actions instead of thinking patriarchy is the reason for their own problems…. They would be happier. This book is not for me. Women empowerment is ok, but most of the time it is annoying.
I understand that for some people this book was exactly what they needed and was really inspiring but for me this gave off hard core women self help book stuff and I’m not a fan. It just didn’t fire me up. But that is me, I could totally see others really loving and needing this book in their life right now, it just wasn’t for me.
Although I was definitely not the target audience, I really enjoyed the concepts shared in this book, and it also gave me the opportunity to take a step back and see if I am truly supporting my wife and her "fires". I think this is a valuable self-help book for women, and a learning opportunity for men.
When Shannon Watts came to my local library's author speaker series, she packed the house; it was more crowded and noisy than I'd ever seen it before! Watts is a brilliant, funny, rousing speaker. She's inspired literal thousands and I can't wait to see what she decides to do next.
There’s some good advice in here but a lot is repetitive, and regurgitating other people’s advice, and it didn’t fit for my place in life. But I have much respect for Shannon and all she has done for gun violence prevention.
Closer to 4 stars, really. I would’ve done some things differently for presenting this data, but the message and heart behind it is excellent. Every American woman with any sense should be reading this and deciding how to use her voice to stave off impending doom in 2025 and beyond.
I have selected this book as Stevo's Business Book of the Week for the week of 6/22, as it stands heads above other recently published books on this topic.
I love Shannon Watts but this book fell flat for me. As someone who reads a lot of non-fiction, the themes and ideas didn’t feel new/original to me and I struggled to finish it.
I am Fired Up for sure! Shannon Watts gives you practical advice on how woman can take their ideas and send them into the next phase of life with fire. Her story of how she found her own spark along with how others ignited their ideas to level up their life. Fired up is a quick read and provides clear direction on how to fuel your passion in order to make the life you were meant to have.