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Connect: How to Inspire, Influence and Energise Anyone, Anywhere, Anytime
*NEW EDITION FEATURING UPDATED MATERIAL*
'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY
'A racy, engrossing read' PROFESSOR IAN ROBERTSON
'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES
Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams.
In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'.
Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence.
Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.
'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY
'A racy, engrossing read' PROFESSOR IAN ROBERTSON
'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES
Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams.
In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'.
Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence.
Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.
292 pages, Kindle Edition
Published June 9, 2022
4 people are currently reading
8 people want to read
About the author
Simon Lancaster
19 books27 followersSpeechwriter, Author, TEDx Speaker.
Simon Lancaster is the author of ‘Speechwriting: The Expert Guide’, ‘Winning Minds: Secrets from the Language of Leadership’, 'You Are Not Human: How Words Kill' and the newly published ‘Connect! How to Inspire, Influence & Energise Anyone, Anywhere, Anytime’. Simon is the founder of Bespoke Speechwriting Services Ltd, a global speechwriting agency, and has written speeches for top politicians and the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels Group. He is an Executive Fellow of Henley Business School and lectures at Cambridge University. Simon regularly appears as a media pundit on oratory. His TEDx talks have had 4m plus views.
Simon Lancaster is the author of ‘Speechwriting: The Expert Guide’, ‘Winning Minds: Secrets from the Language of Leadership’, 'You Are Not Human: How Words Kill' and the newly published ‘Connect! How to Inspire, Influence & Energise Anyone, Anywhere, Anytime’. Simon is the founder of Bespoke Speechwriting Services Ltd, a global speechwriting agency, and has written speeches for top politicians and the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels Group. He is an Executive Fellow of Henley Business School and lectures at Cambridge University. Simon regularly appears as a media pundit on oratory. His TEDx talks have had 4m plus views.
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October 4, 2025
citEști Business „Conexiuni- Inspiră, influențează și insuflă energie”, Simon Lancaster: Discursurile care te împlinesc
„Conexiunile sunt vitale pentru înțelegerea lumii din jur.” p.13 Simon Lancaster, „Conexiuni- Inspiră, influențează și insuflă energie”, traducere Diana Botescu, Curtea Veche, 2024
https://www.youtube.com/watch?v=gwZMc...
Ți-au mai rămas, cu siguranță, lucruri de spus în ceea ce privește politica de azi. Dar și mai multe ar avea să îți spună o persoană care a scris discursuri atât pentru politicieni de top cât și pentru lideri din corporații precum Nestle, Nokia sau Unilever. În „Conexiuni- Inspiră, influențează și insuflă energie”, Simon Lancaster insistă asupra puterii pe care o poți oferi. Este vorba despre povestea care îți dă ocazia să fi tu însuți sau însăți împreună cu ceilalți.
„Culturile sunt puțin mai mult decât colecții de povești spuse iar și iar. În orice cultură, atunci când schimbăm poveștile, schimbăm cultura”. p.120 Simon Lancaster, „Conexiuni- Inspiră, influențează și insuflă energie”, traducere Diana Botescu, Curtea Veche, 2024
„Conexiunile sunt vitale pentru înțelegerea lumii din jur.” p.13 Simon Lancaster, „Conexiuni- Inspiră, influențează și insuflă energie”, traducere Diana Botescu, Curtea Veche, 2024
https://www.youtube.com/watch?v=gwZMc...
Ți-au mai rămas, cu siguranță, lucruri de spus în ceea ce privește politica de azi. Dar și mai multe ar avea să îți spună o persoană care a scris discursuri atât pentru politicieni de top cât și pentru lideri din corporații precum Nestle, Nokia sau Unilever. În „Conexiuni- Inspiră, influențează și insuflă energie”, Simon Lancaster insistă asupra puterii pe care o poți oferi. Este vorba despre povestea care îți dă ocazia să fi tu însuți sau însăți împreună cu ceilalți.
„Culturile sunt puțin mai mult decât colecții de povești spuse iar și iar. În orice cultură, atunci când schimbăm poveștile, schimbăm cultura”. p.120 Simon Lancaster, „Conexiuni- Inspiră, influențează și insuflă energie”, traducere Diana Botescu, Curtea Veche, 2024
Displaying 1 of 1 review