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Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
The good news? Growth Ceilings are preventable—as long as you know how to predict them and apply the right revenue growth strategies to keep them at arm’s length before they cripple your company.
In Software As A Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they’ve installed in thousands of businesses inside of SaaS Academy—the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling—and this book will teach you exactly how to pull them, and in what order.
You’ll
Exactly how to calculate your next Growth Ceiling so you can predict revenue plateausThe right way to choose and scale marketing channels and use them to drive as much demand as possible through proven demand generation techniquesOur Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on our winning software sales frameworksThe secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our customer activation secretsA set of effective pricing playbooks you can use to solve your pricing problems forever—without losing all of your customersSoftware As A Science is the definitive guide to engineering growth in a recurring revenue business—in the simplest way possible.
The good news? Growth Ceilings are preventable—as long as you know how to predict them and apply the right revenue growth strategies to keep them at arm’s length before they cripple your company.
In Software As A Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they’ve installed in thousands of businesses inside of SaaS Academy—the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling—and this book will teach you exactly how to pull them, and in what order.
You’ll
Exactly how to calculate your next Growth Ceiling so you can predict revenue plateausThe right way to choose and scale marketing channels and use them to drive as much demand as possible through proven demand generation techniquesOur Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on our winning software sales frameworksThe secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our customer activation secretsA set of effective pricing playbooks you can use to solve your pricing problems forever—without losing all of your customersSoftware As A Science is the definitive guide to engineering growth in a recurring revenue business—in the simplest way possible.
333 pages, Kindle Edition
Published October 7, 2024
329 people are currently reading
354 people want to read
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Displaying 1 - 12 of 12 reviews
December 15, 2024
As a professional marketer. I found this fairly insightful! It’s right up there as one of the best books to read for owners, directors or marketers of software companies.
That being said, it’s not revolutionary. It’s worth getting the resources from the resource center they provide.
More than anything, it’s likely to inspire you to solve the problem you already knew you had. May even provide a form of solution.
Not a boring read, but not enthralling either.
Given 4 star, but would have given 3.5.
That being said, it’s not revolutionary. It’s worth getting the resources from the resource center they provide.
More than anything, it’s likely to inspire you to solve the problem you already knew you had. May even provide a form of solution.
Not a boring read, but not enthralling either.
Given 4 star, but would have given 3.5.
August 24, 2025
It’s an amazing book for SaaS founders who already have some revenue and are trying to figure out the sustainable growth path.
The book gives a very structured framework on understanding what components a typical SaaS business consists of, how to evaluate their “state”, how to prioritise what to focus on and gives some extra tips on the execution for some of these parts.
Very practical and actionable.
The book gives a very structured framework on understanding what components a typical SaaS business consists of, how to evaluate their “state”, how to prioritise what to focus on and gives some extra tips on the execution for some of these parts.
Very practical and actionable.
December 14, 2024
This is a good book for getting a simple, high-level overview of how a SaaS company works and what the key levers and metrics are to focus on. Folks who have lived in this world will find this too basic, but if you are new or primarily focused on only one function and want to understand how things work end to end, this is a good primer.
December 29, 2024
Crucial book for all recurring revenue businesses
This is a great book that really helps companies with recurring revenue models understand each stage from winning clients to retaining and growing them. Can't wait to put their frameworks into action.
This is a great book that really helps companies with recurring revenue models understand each stage from winning clients to retaining and growing them. Can't wait to put their frameworks into action.
December 5, 2024
It's an excellent book, with fantastic examples. The analysis of SaaS models is very detailed and well-defined in different topics. Recommended!
May 2, 2025
A must for Saas founders.
May 31, 2025
Great book for a new owner of a saas company
Great info that is immediately applicable to the day to day of your saas business. Excited about all I have learned in this book.
Great info that is immediately applicable to the day to day of your saas business. Excited about all I have learned in this book.
June 7, 2025
As a big fan of Dan Martel, he did well again on explaining the lens we should use to look at SaaS business. The concept in this book can further apply to other type of business as well.
August 13, 2025
Good for companies with some level of customers already.
November 29, 2025
Epic
We have been using the resources in this book to grow our saas and gained some very valuable insights !!
We have been using the resources in this book to grow our saas and gained some very valuable insights !!
May 17, 2025
SaaS: Software as a Science
I read this book with my partner Jimmy to understand what needed to be done to keep growing our SaaS software. We never imagined it would become our bible.
We had all the managers and directors from our core team read it, and we built an implementation plan around it. In Notion, we even created a dedicated section called “The SaaS Manuscript.” We became obsessed.
In the coming years, I hope to return to this review and see if our ambitious plan to reach $10M ARR came true — thanks to the writings in these pages.
I read this book with my partner Jimmy to understand what needed to be done to keep growing our SaaS software. We never imagined it would become our bible.
We had all the managers and directors from our core team read it, and we built an implementation plan around it. In Notion, we even created a dedicated section called “The SaaS Manuscript.” We became obsessed.
In the coming years, I hope to return to this review and see if our ambitious plan to reach $10M ARR came true — thanks to the writings in these pages.
Displaying 1 - 12 of 12 reviews