What do you think?
Rate this book
Logo-Art: Innovation in Logo Design
Stunning showcase of the world's most innovative logo designs The latest instalment in RotoVision's successful Art series, Logo-Art showcases an international collection of exemplary and innovative logo design. Rather than simply examining logos as branding or marketing tools, Logo-Art looks at logos as aesthetic objects, exploring both the logistics and creative inspiration behind the design. The book is grouped by design application, and chapters include travel and tourism, food and drink, music and entertainment, fashion and lifestyle, home appliances and products, charities and services, and business and commerce, making this a unique resource for graphic designers, artists, art directors and design students alike. Through its detailed analysis of real work, Logo-Art leaves no stone unturned in its exploration of the intriguing world of logo design.
160 pages, Hardcover
First published March 31, 2008
2 people are currently reading
21 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
April 27, 2016
An eclectic and interesting collection of logos. Divided into 6 chapters by industry (lifestyle & fashion, film & entertainment, design & photography, charities & services, music, and media & events), the book covers a lot of non-mainstream work. Each logo has a brief paragraph write-up providing context and background along with large images of the logo by itself and in use on packaging or letterhead. Chapters are divided by a few pages of interviews with well known/established designers answering questions about their favorite logos and what makes a good logo.
This 2006 campaign logo for Brazilian politician Fernando Gabeira was one of my favorites:
You can see a few more of the logos and write-ups from this book here:
http://www.graphics.com/article-old/logos-charities-and-services
This 2006 campaign logo for Brazilian politician Fernando Gabeira was one of my favorites:
You can see a few more of the logos and write-ups from this book here:
http://www.graphics.com/article-old/logos-charities-and-services
June 30, 2022
2.5
I read this book to learn about what makes a logo effective, and while this book contained some good information on the topic, most of that information was found in the Q&A sections located within the last 4 pages of every chapter and not necessarily within the chapters themselves. Most of the book contains examples of business logos, and not necessarily ones that align with the advice given on how to make a logo effective. I wonder how the author decided which logos to feature and why. Many logos were simply shown, along with a little description about the business that uses it, and that's it. I wanted to know more about the reasoning behind the logo designs and what made them so great. My other criticism is that so many of these logos were word-based or letter-based. One of the interviewees mentioned that the Apple and Nike logos are great, but unlike the majority of logos shown in this book, they are image-based, not word or letter based. They are also far simpler than the logos shown in this book, some of which look more like detailed illustrations rather than logos. I can't even begin to imagine how some of them would scale up or down with the level of detail they contain. This is an okay book to jumpstart a brainstorm session, but it's not the best resource overall.
I read this book to learn about what makes a logo effective, and while this book contained some good information on the topic, most of that information was found in the Q&A sections located within the last 4 pages of every chapter and not necessarily within the chapters themselves. Most of the book contains examples of business logos, and not necessarily ones that align with the advice given on how to make a logo effective. I wonder how the author decided which logos to feature and why. Many logos were simply shown, along with a little description about the business that uses it, and that's it. I wanted to know more about the reasoning behind the logo designs and what made them so great. My other criticism is that so many of these logos were word-based or letter-based. One of the interviewees mentioned that the Apple and Nike logos are great, but unlike the majority of logos shown in this book, they are image-based, not word or letter based. They are also far simpler than the logos shown in this book, some of which look more like detailed illustrations rather than logos. I can't even begin to imagine how some of them would scale up or down with the level of detail they contain. This is an okay book to jumpstart a brainstorm session, but it's not the best resource overall.
Displaying 1 - 2 of 2 reviews