Written in a similar fashion to “Getting To Yes,” but slightly more inviting due to the handful of interesting historical examples. Decent book on the subject.
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Objectively identical proposals can be made more or less attractive simply by how they are presented.
Control the frame of the negotiation in order to make it seem like a collaborative problem-solving session rather than a adversarial debate.
Always educate the other side at the beginning of the discussion about the limits of what you can offer and about the areas where you have more or less flexibility.
When people are stuck negotiating over only one divisive issue, and there are no other interests involved, it becomes hard for them to make concessions without feeling they have lost and the other side has won.
Pay attention to the optics of the deal. It’s not just the substance of what you offered that matters, but how it looks to your negotiating partners and to their audience.
Write their victory speech for them. Think about how they can possibly say yes to what you are proposing and still declare victory. If you cannot think of a way that they can frame the agreement as a win, you may be in trouble.
The safer you make it for the other party to tell you the truth, the more likely they are to do so. The best way to make it safe is to show them, through your actions, that you do not exploit every advantage you see. Build a reputation for rewarding transparency and not exploiting their moments of weakness.
Avoid divisive, one-issue negotiations. When there is only one issue on the table, and it is not easy to see how both sides can get what they want, you have a problem. Bring other issues to the table so that each side can walk away with something. It is easier for my kids to agree on which television show they want to watch on Friday and Saturday if they discuss both days at the same time rather than on separate occasions.
If I’m negotiating a complex business deal and somebody tries to negotiate on one issue in isolation, I will usually shift the conversation to include other issues. There are many ways to do this. I can simply say that my position on price depends on where we are on other terms, so we need to discuss those issues as well before we try to finalize the price. Never let one issue become too prominent. Educate your audience about how to measure success, and limit the amount of attention given away to one issue.
Many people make decisions based on the answer to the following question: what does a person like me do in a situation like this? Leverage social proof to boost the appropriateness of your proposal.
The party that drafts the initial version of the agreement or process gains leverage.
Don’t apologize for your offer. When faced with an objection on price, say something such as, “I think what you’re wondering is, how is it that despite having this price we have so many people lining up to buy our product? What kind of value are we delivering that allows us to win so many deals over our competitors? I’m happy to have that conversation.” Focus on value.
Early in the relationship, find low-cost opportunities to create the right frame for the relationship.If the existing frame of discussion is this advantageous, seek to reframe as soon as possible.
It is important to align expectations regarding where you are in the process. Ensure early and often that there is an agreement about what has been accomplished and what the path ahead looks like.
Today’s conflicts are often the result of how we conducted and concluded past negotiations.
Stay at the table, especially after failed negotiations, to sustain relationships. If you are not at the table, you’re on the menu.
Label your concessions. Even genuine acts of kindness and wisdom can be interpreted as weakness or incompetence.
We get stuck on process because of inadequate preparation, wanting a perfect process, or wanting to much flexibility. To get unstuck, agree to a process that can be revised, or start negotiating substance in parallel with process.
Resisting unfair demands on substance is easier if you earlier pushed back on unfairness in process.
Be the first mover in establishing the right process: shape the terms of future engagement.
safeguard your credibility by following through on your commitments, even the small ones
Empathy is needed most with people who seem to deserve it the least. The more intolerable their behavior, the greater the potential benefit of understanding it.
It is crucial for dealmakers to investigate what factors other than sheer incompetence or evil intentions might motivate the other party to behave in a matter that seems aggressive, unfair, unethical or irrational.
If someone says something like, “we can’t possibly do X, I might respond with the following: I can understand how, given where things stand today, this would be difficult for you to do.” Reframe ultimatums. By rephrasing ultimatums using less rigid language, you make it easier for the other side to back down later.
Sometimes the best response to a deep rooted perspective is to yield to it: understand it, adopted, and re-purpose it to advance your position.
There is something quite compelling about being able to demonstrate to somebody that your demands remain legitimate, “even if we accept your preferred logic for how to approach the problem.”
The outcome you achieve will be a function of how carefully you consider the roles of all (including those not present) parties that are affecting a negotiation
Evaluate not only the relationship that all parties have with each other but also the relationship each has with all other parties.
Map out the negotiation space. The negotiation space consists of all parties that are relevant to the negotiation. By relevant I mean one of two things: any party that can influence this deal, and any party that is influenced by the deal. If there are parties that can influence the deal, I will want to consider whether, when, and in what capacity we or others might benefit from bringing them in to the process or keeping them out. If there are parties that are influenced by the deal we are negotiating, I also want to keep an eye on them, because they are likely to have an incentive to make moves that could impact our strategy and outcomes.
When reaching an agreement seems like a distant hope and nothing you can do today will guarantee success, it is useful to instead think about how you can improve positioning and create option value.
Ask people to imagine a world in which the seemingly impossible actually happens. Then ask them to paint a picture of what the world would look like.
Empathy extends the set of your options.
Prepare your audience for your arguments instead of preparing your arguments for your audience.
Avoid asking for sacred concessions as a precondition to engagement.