Gear Up: Test Your Business Model Potential and Plan Your Path to Success

by Lena Ramfelt, Jonas Kjellberg, Tom Kosnik

Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world. Gear Up - A step by step guide to help you build a foundation for your business opportunity - Solid business framework formulated from entrepreneurs, academics and real life experience - A highly practical workbook with visual, full-colour design and compelling layout Gear Up also comes with educators' support materials available at gearupventures.com Coming soon! - An innovative, interactive digital toolkit Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process! Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.

Genres: Business

192 pages, Paperback

First published January 1, 2014

Reviews

[Phan Dung · Rating 3 out of 5]

kiểu phân tích business model canvas xong kể các successful cases trên thế giới rồi kiểu các mistake start up thường mắc phải

[Đăng Bảo · Rating 5 out of 5]

Tuyệt vời. Không biết còn từ nào hơn không. Tất cả những gì trong sách đưa ra là những bài học vô cùng cần thiết trong quá trình khởi nghiệp. Khởi nghiệp không hẳn là bỏ vốn ra để kinh doanh mà đó là tìm ra nỗi đau của khách hàng rồi giải quyết nỗi đau đó. Là tham gia để giúp cộng đồng, xã hội phát triển hơn. Đó cũng là bài học cho mỗi con người mong muốn khởi nghiệp. Cần phải làm gì, làm như thế nào. Nếu bạn đang trong quá trình khởi nghiệp hoặc có dự đình thì hãy đọc nó.

[David Dam · Rating 4 out of 5]

I was lucky to have attended a workshop with Prof. Tom Kosnik from Stanford, one of the authors, in which the book was given as a guideline. I always use Gear up together with Bill Aulet’s book. If Bill holds your hand and show you how it’s done, Gear Up shows you the key in an easy and simple manner. Not as actionable if you are a complete noob, but you know what to look for because of the core framework.
Too many weird pictures for my taste tho.