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Trademark: Legal Care for Your Business & Product Name

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Protect your trademark, protect your business.

Trademarks the names and symbols that identify your business, brand, and products in the marketplace are important assets that you need to choose carefully and vigilantly defend. Using the information in this all in one reference, you'll learn how to

- business names
- product names
- product packaging
- logos
- slogans
- domain names
- anything that identifies your company, product, or service

Trademark provides you with the plain English explanations and step by step instructions you need to navigate the requirements of the U.S. Patent & Trademark Office (USPTO) and successfully register your unique mark. Learn how

- choose marks that competitors can't copy
- search for existing marks that might conflict with yours
- register a name or other mark with the USPTO
- protect and maintain your marks' legal strength
- keep your mark safe from infringement
- understand and resolve trademark disputes outside the courtroom

This edition of Trademark provides the most current information on trademark statutes and case law, and the latest registration processes, including online registration. Plus, you'll get a fully up to date glossary of trademark terms and FAQs from Dear Rich, co author Richard Stim's popular intellectual property blog.

465 pages, Kindle Edition

First published May 1, 1999

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About the author

Stephen Elias

55 books

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Profile Image for Addie Lopez.
166 reviews20 followers
December 5, 2024
Love NOLO. Make sure when you pick this up (or other NOLO book) it's the latest edition!
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