Driving over a Cliff?: Business Lessons from the World's Car Industry

by Graeme Maxton, John Wormald

Presents a strategic view of the different sectors and functions of the automotive industry, both across time and world regions.

288 pages, Hardcover

First published March 1, 1994

About the author

Graeme Maxton is an economist and writer covering the world economy, global business and Asia. Well-known for his insights, stimulating presentations and event-chairing style, he provides punchy, clearly articulated analysis on the opportunities and risks that lie ahead. He has a reputation for accurate predictions too – having anticipated the 2007 financial crisis nearly a decade ahead.