Understanding and Implementing Value Co-Creation

by Robert Randall (Editor), Brian Leavy (Editor)

This is the second in a series on continuous innovation through co-creating unique value with stakeholders a cornerstone of the creative economy. It looks at: five approaches to competitive advantage; a guide to innovation in the experience economy; four types of eco-system phase change; aligning the co-creation portfolio with company strategy; and leading in the connected era."

68 pages, ebook

First published January 1, 2014

About the author

This is the disambiguation profile for otherwise unseparated authors publishing as Robert Randall

For the pseudonym of Robert Silverberg and Randall Garrett see Robert Randall