SuperLoop: How Understanding Beliefs, Biology, and Behavior Creates a Business that Works for Every One

by Susan Leger Ferraro, Rajendra Sisodia (foreword)

“An inspiring and practical system for operating conscious businesses while being a conscious leader.” – Dr. Deepak Chopra, MD

How Understanding Beliefs, Biology, and Behavior Creates a Business that Works for Every ONE is a transformative road map that revolutionizes how we approach work, leadership, and personal growth. Drawing from over four decades of experience and founding and operating five multimillion-dollar businesses, Susan Leger Ferraro presents a groundbreaking methodology that bridges the gap between self-awareness and organizational success.

At the heart of this book is the SuperLoop concept—a self-reinforcing cycle of beliefs, biology, and behavior that shapes our reality as well as our brain. Susan demonstrates how understanding and mastering this cycle can lead to profound changes in both individual performance and organizational success.

Readers will discover powerful tools and practices,

A revolutionary approach to feedback that promotes growth and collaborationClearing Techniques for addressing conflicts and misalignments with clarity and empathyThe Pathmaker A new paradigm for employee development and supportThrough compelling case studies led by Susan and her team and operational practices, Susan illustrates how these methods have transformed companies across various industries, from tech giants to healthcare providers.

SuperLoop challenges traditional notions of workplace dynamics, advocating for a human-centric approach that values the whole person. It offers strategies for creating psychologically safe environments, fostering authentic communication, and building cultures of accountability, both self accountability and peer to peer accountability as well as creative innovations.

This book is not just for CEOs and HR professionals; it's for all of us looking to maximize potential and create meaningful change in and out of the workplace. Susan’s insights on perception, responsibility, and cultural transformation provide a roadmap for navigating the complexities of modern work environments.

Whether you're leading a team, starting a business, or seeking personal growth, SuperLoop offers the tools to turn consciousness into action, unlocking unprecedented levels of human potential and organizational performance.

Genres: Nonfiction

272 pages, Hardcover

Published October 22, 2024

Reviews

[Eric F · Rating 5 out of 5]

Superloop by Susan Leger Ferraro provides the reader with a practical framework for achieving goals, improving well-being, and making a positive difference in many aspects of life and the world. This book taught me a new perspective on leadership and organizational success through a step-by-step guide. It emphasizes the core concept of The SuperLoop, which is a self-reinforcing cycle that connects our beliefs, biology, and behavior.
While reading, I was able to unlock many fears, unleash my full potential, and create a brighter future. Our beliefs shape the reality in which we live; by cultivating positive and empowering beliefs, we can improve our mindset and performance in many areas of life. Our biology includes natural hormones, neurotransmitters, and genetics, all of which influence our thoughts, feelings, and actions. Finally, our behavior is a direct reflection of our beliefs and biology. Positive behavior can reinforce our desire to create lasting change.

[AMR CAMI · Rating 5 out of 5]

loved this book!

Interesting, resilient, innovative, useful, well developed, and more are the words that I would use to describe this wonderful book. The author made a great job when writing this deep exploration talking about many themes including the power of continuous improvement. I really loved how in the book it was notorious the way in which the author uses this framework to illustrate how these feedback loops drive progress and success.

One of the things that made this book to really stand out was the way the book got to be inspirational and practical at the same time. Also, I really liked how it combined storytelling with actionable insights, making it a must read for all the leaders, anyone invested into a personal and professional growth, and all entrepreneurs out there.

[Ivan M · Rating 4 out of 5]

Superloop is a book that gives positive advice to everyone who reads it. The book contains creative solutions for different problems, covering the needs of CEOs, leaders, and workers, with innovative ideas ready to implement. Susan guarantees a safe work environment that increases productivity and centers on the worker, creating loyal and responsible employees.

Overall, it was an interesting read. Ferraro clearly knows what she's talking about, I like how she addresses conflict. The book is easy to read, with clear examples and simple words, to ensure that once read, it becomes hard to forget. My favorite part is about the human-centric approach, something that I think nowadays is really hard to find in a company, and it would definitely change things around.

[Juliana · Rating 5 out of 5]

A must read!

This book left me surprised and excited. From the first page, the book explores how beliefs, human behavior and biology influence success and the creation of a sustainable and organized business.
One of the things I liked the most were the concepts of how the beliefs we have about ourselves and our surroundings directly impact our decisions and also the results of a company, as well as how biology influences how we react to stimuli and challenges, while behavior reflects the way we act and interact.
All these strategies helped me to work more in a more conscious and collaborative work environment. This book definitely helped me to make it my priority now to promote the indivi

[Gianfranco · Rating 5 out of 5]

What power

This book has absolutely everything when it comes to growth tied to success. It covers not only the expectations of CEO'S but anyone who feels they are destined for success just haven't figured out how to embrace the path.

The author always starts from her experience to give valid tools to the reader, but not only focuses on the internal and personal growth that many of us need, but also takes a few steps forward to teach you how to be a true leader, to manage the position of employer and to turn your collaborators into successful people, with clear possibilities to advance and grow.

The tips are very practical, so the reading does not become tedious or slow at any time, on the contrary, you will devour page by page.

[Margarita Garcia · Rating 5 out of 5]

Revolutionary read.

''SuperLoop'' is a revolutionary read that will change the way you do business. With an interesting methodology, author Susan Leger Ferraro shows you how to understand some beliefs, biology, and behaviors that will help you to succeed in your business. With an empowerment strategy, you will learn how operationalizing awareness brings the ideas of mindfulness and self-awareness into a business allowing you to measure day-to-day impacts. It is a transformational read that I am sure you will find useful, practical, and easy to understand. With this reading, you will put into practice the strategies and advice to enhance your skills and create a culture of innovation. I highly recommend it.

[Brenda · Rating 5 out of 5]

A quite unique guide of leadership and workplace transformation. It focuses on working on a conscious leadership. It was really interesting to read about this concept that the author talks about called “superloop” that is an action that masters connecting beliefs, biology and behavior. Once people can do that, master these three things, she says they can enhance personal and organizational growth.
I like that this guide centers on putting humans in the center of the business approach; sometimes, the industry tends to forget that, so it was quite nice to read and to see the self awareness in all the leaders and professional tools given.

[Daniel Moreno · Rating 5 out of 5]

I loved this book.

I had been waiting for a book like this. Talking about leadership is always a good thing, but many of the books are focused on an old model. That is what I loved about this book, its modern approach. This is very valuable since many of the rules that could be applied a while ago have changed. In the book, we are presented with practical tools, such as the tool to solve complicated conversations. I also like that it gives us advice that we can apply. In conclusion, I thought it was a great book full of wisdom. I recommend it to all the people who want to improve this skill to be the leaders of tomorrow.

[Marina Lujan · Rating 5 out of 5]

This book completely transformed my understanding of leadership and team dynamics. It opened my mind to new perspectives and revealed the potential of awareness and empathy to fortify an organization. What helped me most about this guide was how I can apply the SuperLoop model in my professional life, not only to improve as a leader but also to foster a more collaborative and positive work environment.

I recommend this book to anyone who is looking for ways to evolve in their leadership role and wants to create a more human and effective business culture. Without a doubt, SuperLoop is a thought-provoking read that offers tools for organizational and personal growth. Highly recommended!

[Liz · Rating 5 out of 5]

Organizational culture is much more than a set of established values and norms. It is the soul of a company and the engine that drives its success. For leaders and managers, understanding and managing this culture has become a strategic priority. In "SuperLoop", author Ferraro demonstrates how understanding and mastering the loop can lead to profound changes in both individual performance and organizational success.
From the cover, I think that this author explains what she wants to convey with this book, and she simply does it perfectly. This book is intended for all those who want to achieve success not only in their lives, but in their jobs.

[Aneley Sánchez · Rating 5 out of 5]

Very innovative!

It is a book full of information that challenges traditional beliefs about business success and personal growth. At first, it can seem complex but it is not really. If read carefully, it is an excellent and detailed guide to address the new path that is proposed.
The author, Susan Leger Ferraro, based on her very long experience to offer a new paradigm about leadership and workplace organization. The SuperLoop model is a self-reinforcing cycle of beliefs, biology, and behavior that puts people at the center of attention.
I think it is an innovative and attractive proposal, which can be a path of progress for many organizations and people. Definitely worth it!

[Maria Paula Castellanos Monroy · Rating 5 out of 5]

Perfect for business!

If what you are looking for in this book is simply to understand business, then you are in for a big surprise because there is much more to it than that, in fact this text is more than a book that you read and keep. It is a guide that you carry with you wherever you go because all of its content has the possibility of being used at any time.
As the author himself describes in the book, this text is a connection between the beliefs and context with which all people are born.
I loved this book! I feel it came to my hands when I needed it the most.

[Melissa Hernandez · Rating 4 out of 5]

This packs so much information. You get a little bit of everything here that is all applicable to the industry. We get solutions for different problems that may arise, providing ways to grow personally and in the industry, and just so much more. I appreciate that Ferraro provides examples on how it all plays out. It's always good to see the solution in action. It's always best to be successful in communication and just be aware of your working environment. Use this guide to help grow!

[Christina Castro · Rating 5 out of 5]

Superloop

For leaders, managers, bosses, and CEO's. This book will teach you ways to approach different issues in the workplace, from hiring to dealing with the employee that is late all the time. It's about setting a different work culture and understanding your employees. Very good book with tons of information for success.

[Laikyn Meng · Rating 4 out of 5]

This book is a dynamic explanation of creative avenues in business and the leadership world around it. It delivers on its promise and examples of the way every day life.

[Pamela Jo Mason · Rating 2 out of 5]

This is the kind of business-minded, educational book that helps us to start defining and incorporating diversity, equity and inclusion into our professional lives without being taken advantage of by those who would use DEI to lessen the psychological safety of an organization. There are questions we ask ourselves and how we answers those questions help us to frame a clearer message to the people we hope to make an impact on. From awareness to accountability, action and interaction, learning and teaching…how can we do things better. Susan Leger Ferraro does a good job of helping us understand how our behavior and beliefs shape those around us and his making adjustments in those same beliefs can help us be better human beings in a sometimes “dog-eat-dog” world.

- [ ] Disclaimer - I received this book as a Goodreads giveaway.