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Practical Generative AI with ChatGPT: Unleash your prompt engineering potential with OpenAI technologies for productivity and creativity
Transform your professional world with ChatGPT and OpenAI—master prompt design to revolutionize development, marketing, research, and enterprise implementation
Key FeaturesTurn ChatGPT into your companion for marketing, research, personal productivity, art and codingLearn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered resultsBuild custom GPTs and assistants tailored to your specific business needs and workflowsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionPractical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT. From building AI assistants and mastering prompt engineering to analyzing documents and images and even generating code, this book equips you with the skills to integrate generative AI into your workflow.
Written by a technical architect specializing in AI and intelligent applications, this book provides the tools and knowledge you need to streamline tasks, enhance productivity, and create intelligent solutions. You’ll learn how to craft precise prompts, leverage ChatGPT for daily efficiency, and develop custom AI assistants tailored to your needs.
The chapters show you how to use ChatGPT’s multimodal capabilities to generate images with DALL·E and even transform images into code. This ChatGPT book goes beyond basic interactions by showing you how to design custom GPTs and integrate OpenAI’s APIs into your applications. You’ll explore how businesses use OpenAI models, from building AI applications, including semantic search, to creating an AI roadmap. Each chapter is packed with practical examples, ensuring you can apply the techniques right away.
By the end of this book, you’ll be well equipped to leverage OpenAI's technology for competitive advantage.
What you will learnExplore the fundamentals of generative AI and GPT modelsMaster prompt engineering to consistently get relevant and reliable outputs from ChatGPTDevelop marketing strategies and conduct meaningful A/B testing with AI assistanceBoost your coding with code generation, review, and optimizationEnhance research with real-time knowledge miningEnhance your visual creativity with image generation, image understanding, and style transferDesign custom GPTs and assistants tailored to specific business functionsDiscover how enterprises are leveraging large language models for their AI appsWho this book is forThis book is ideal for business professionals, developers, marketers, researchers, and decision-makers who want to leverage AI to enhance productivity. No advanced technical background is required for the foundational sections, making the content accessible to beginners, while later chapters provide depth for technical professionals implementing enterprise solutions. If you’re seeking practical applications of generative AI in business contexts, you’ll find immediate, actionable value in this book.
Table of ContentsIntroduction to Generative AIOpenAI and Beyond the Market HypeUnderstanding Prompt EngineeringBoosting Day-to-Day Productivity with ChatGPTDeveloping the Future with ChatGPTMastering Marketing with ChatGPTResearch Reinvented with ChatGPTUnleashing Creativity Visually with ChatGPTExploring GPTsLeveraging OpenAI Models for Enterprise- Scale Applications Epilogue and Final Thoughts
Key FeaturesTurn ChatGPT into your companion for marketing, research, personal productivity, art and codingLearn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered resultsBuild custom GPTs and assistants tailored to your specific business needs and workflowsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionPractical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT. From building AI assistants and mastering prompt engineering to analyzing documents and images and even generating code, this book equips you with the skills to integrate generative AI into your workflow.
Written by a technical architect specializing in AI and intelligent applications, this book provides the tools and knowledge you need to streamline tasks, enhance productivity, and create intelligent solutions. You’ll learn how to craft precise prompts, leverage ChatGPT for daily efficiency, and develop custom AI assistants tailored to your needs.
The chapters show you how to use ChatGPT’s multimodal capabilities to generate images with DALL·E and even transform images into code. This ChatGPT book goes beyond basic interactions by showing you how to design custom GPTs and integrate OpenAI’s APIs into your applications. You’ll explore how businesses use OpenAI models, from building AI applications, including semantic search, to creating an AI roadmap. Each chapter is packed with practical examples, ensuring you can apply the techniques right away.
By the end of this book, you’ll be well equipped to leverage OpenAI's technology for competitive advantage.
What you will learnExplore the fundamentals of generative AI and GPT modelsMaster prompt engineering to consistently get relevant and reliable outputs from ChatGPTDevelop marketing strategies and conduct meaningful A/B testing with AI assistanceBoost your coding with code generation, review, and optimizationEnhance research with real-time knowledge miningEnhance your visual creativity with image generation, image understanding, and style transferDesign custom GPTs and assistants tailored to specific business functionsDiscover how enterprises are leveraging large language models for their AI appsWho this book is forThis book is ideal for business professionals, developers, marketers, researchers, and decision-makers who want to leverage AI to enhance productivity. No advanced technical background is required for the foundational sections, making the content accessible to beginners, while later chapters provide depth for technical professionals implementing enterprise solutions. If you’re seeking practical applications of generative AI in business contexts, you’ll find immediate, actionable value in this book.
Table of ContentsIntroduction to Generative AIOpenAI and Beyond the Market HypeUnderstanding Prompt EngineeringBoosting Day-to-Day Productivity with ChatGPTDeveloping the Future with ChatGPTMastering Marketing with ChatGPTResearch Reinvented with ChatGPTUnleashing Creativity Visually with ChatGPTExploring GPTsLeveraging OpenAI Models for Enterprise- Scale Applications Epilogue and Final Thoughts
488 pages, Kindle Edition
Published April 25, 2025
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Displaying 1 - 4 of 4 reviews
February 5, 2026
Most of us are impressed with how well Artificial Intelligence (AI) has recently advanced, but we’re still struggling to use it to improve our personal productivity. We’ve heard of the promises but fear the shortcomings, too. Books like Valentina Alto’s Practical Generative AI with ChatGPT can point the way to us capitalizing on the promise in our personal work.
Alto briefly covers the topic of Prompt Engineering that’s key to making the most out of AI. She also takes a couple of deep dives into examples like how to use AI in marketing and research projects. Her approach is not to have AI do all the work for you, but rather to use it as a helpful, brainstorming assistant that cuts down on repetitive tasks like looking up references or graphical tasks that may be beyond a user’s expertise. This approach is key to not losing human autonomy over the creative process.
Concerning writing a research paper, she investigates how to use AI throughout the whole process. You supply the idea but then use AI as a conversational partner – almost a mentor – to explore how to pursue an entire project, especially gathering the background literature and formulating a methodology.
I’m somewhat more wary about using AI to develop marketing materials, but marketing is admittedly not my field either. Researchers, too, have to be wary about borrowing individual snippets of text from AI (i.e., plagiarizing from AI), but Alto shows how to use it more for ideas than for research products. Figuring out who to talk to about what is a large problem when pursuing research, and AI can supplement, particularly in niche fields without a large expert base.
I did not read this book paragraph-by-paragraph; I instead skimmed each chapter for concepts and slowed down on those most relevant to me. That seems like a helpful reading strategy since many chapters apply only tangentially to every reader. Nonetheless, after reading, I was left more confident in my ability to use AI to accomplish specific tasks and use it as a brainstorming assistant.
AI will continue to transform our world in the next decade, and relevant use cases will certainly continue to emerge. Gathering skills through this book will allow readers to swiftly identify more of the problems they face in their work where AI can help. It’s key that we use it as an assistant, not an expert, but doing so will certainly expedite our productivity and unlock more creativity. That’s not a bad exchange.
Alto briefly covers the topic of Prompt Engineering that’s key to making the most out of AI. She also takes a couple of deep dives into examples like how to use AI in marketing and research projects. Her approach is not to have AI do all the work for you, but rather to use it as a helpful, brainstorming assistant that cuts down on repetitive tasks like looking up references or graphical tasks that may be beyond a user’s expertise. This approach is key to not losing human autonomy over the creative process.
Concerning writing a research paper, she investigates how to use AI throughout the whole process. You supply the idea but then use AI as a conversational partner – almost a mentor – to explore how to pursue an entire project, especially gathering the background literature and formulating a methodology.
I’m somewhat more wary about using AI to develop marketing materials, but marketing is admittedly not my field either. Researchers, too, have to be wary about borrowing individual snippets of text from AI (i.e., plagiarizing from AI), but Alto shows how to use it more for ideas than for research products. Figuring out who to talk to about what is a large problem when pursuing research, and AI can supplement, particularly in niche fields without a large expert base.
I did not read this book paragraph-by-paragraph; I instead skimmed each chapter for concepts and slowed down on those most relevant to me. That seems like a helpful reading strategy since many chapters apply only tangentially to every reader. Nonetheless, after reading, I was left more confident in my ability to use AI to accomplish specific tasks and use it as a brainstorming assistant.
AI will continue to transform our world in the next decade, and relevant use cases will certainly continue to emerge. Gathering skills through this book will allow readers to swiftly identify more of the problems they face in their work where AI can help. It’s key that we use it as an assistant, not an expert, but doing so will certainly expedite our productivity and unlock more creativity. That’s not a bad exchange.
August 29, 2026
Il libro presenta gran parte dei difetti dei libri di intelligenza artificiale post CHAGPT ovvero metà dei contenuti sono prompt di esempio e risposte ai prompt di esempio e questo ne fa scadere parecchio la qualità.
Nonostante questo aspetto però spicca rispetto al solito per diverse parti teoriche che, anche se prive di preparazione (es. il capitolo sulle API) comunque danno spunti di approfondimento importanti. Anche le definizioni sono estremamente valide (peccato che siano sparse e non raggruppate alla fine).
In breve, non vale la pena di spenderci soldi, ma se vi capita di leggerlo o scorrerlo velocemente non è tempo totalmente buttato.
Nonostante questo aspetto però spicca rispetto al solito per diverse parti teoriche che, anche se prive di preparazione (es. il capitolo sulle API) comunque danno spunti di approfondimento importanti. Anche le definizioni sono estremamente valide (peccato che siano sparse e non raggruppate alla fine).
In breve, non vale la pena di spenderci soldi, ma se vi capita di leggerlo o scorrerlo velocemente non è tempo totalmente buttato.
June 10, 2026
This book is suitable for people who are new to AI and ChatGPT. It helps beginners to set an account and guides you through the advantages of AI.
As someone who has limited knowledge about coding, I struggled through the coding part of the book.
I would recommend this to people who are new to ChatGPT, however this book may not be relevant as AI changes and progresses quickly. Just in 2 years, this book is at its second edition which shows the fast changing situation.
As someone who has limited knowledge about coding, I struggled through the coding part of the book.
I would recommend this to people who are new to ChatGPT, however this book may not be relevant as AI changes and progresses quickly. Just in 2 years, this book is at its second edition which shows the fast changing situation.
September 16, 2026
GOOD BOOK
This was a good book. The only thing is that it's written more for web developers. It really didn't show me how to use A I for every day applications.
This was a good book. The only thing is that it's written more for web developers. It really didn't show me how to use A I for every day applications.
Displaying 1 - 4 of 4 reviews