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226 pages, ebook
First published January 18, 1999
The argument, which presumably draws on Deleuze and especially Guattari’s work on “machinic enslavement” and “apparatuses of capture,” claims that capitalism does not reproduce itself thanks to the powers of ideology/illusion or alienation. Ideology/illusion separates a theater of appearances from an objective and truthful reality, as if by a screen (43), while alienation implies the existence of non-alienated intellectuals who are going to allow the masses to “become conscious” of the forces oppressing them. (106) By contrast, capitalist sorcery operates by “capture,” through a culture of “spells” that immobilise thinking and paralyse collective action. What anti-capitalist politics needs then is not so much demystification or dis-alienation, but a counter-magic capable of protecting its practitioners and breaking the spell.