Making and consuming rum created a new means of profit that transformed the Atlantic world
It was strong. It was cheap. It was ubiquitous. Fermented and distilled from the refuse of sugar production, rum emerged in the seventeenth-century Caribbean as a new commodity. To conjure something desirable from waste, the makers, movers, and drinkers of rum arrived at its essential qualities through cross-cultural experimentation and exchange. Those profiting most from the sale of rum also relied on plantation slavery, devoured natural resources, and overlooked the physiological effects of overconsumption in their pursuit of profit. Focusing on the lived experiences of British colonists, Indigenous people, and enslaved Africans, The Invention of Rum shows how people engaged in making and consuming this commodity created a new means of profit that transformed the Atlantic world.
Jordan B. Smith guides readers from the fledgling sugar plantations and urban distilleries where new types of alcohol sprung forth to the ships, garrisons, trading posts, and refined tables where denizens of the Atlantic world devoured it. He depicts the enslaved laborers in the Caribbean as they experimented with fermentation, the Londoners caught up in the Gin Craze, the colonial distillers in North America, and the imperial officials and sailors connecting these places. This was a world flooded by rum.
Based on extensive archival research in the Caribbean, North America, and Britain, The Invention of Rum narrates the seventeenth- and eighteenth-century history of one of the Atlantic world’s most ubiquitous products. Smith casts this everyday item as both a crucial example of negotiation between Europeans, Africans, and Americans and a harbinger of modernity, connecting rum’s early history to the current global market. The book reveals how individuals throughout the Atlantic world encountered—and helped to build—rapidly shifting societies and economies.
Solid Examination Of The Topic. I've read books before where when you read the publisher's description of the book and then read the book, you wonder what whoever within the publisher actually wrote that description was smoking... and if you can get your hands on some of that clearly mind altering stuff.
This book is *not* that. Instead, here the publisher's description as I write this review nearly three weeks before publication is truly spot on exactly what you're getting here - all the way down to the fact that this is very clearly a 2020s Academia level book both in styling and in what it emphasizes.
The overall writing here is a touch dry and absolutely more dense than the casual reader will likely prefer, and yet it is still a very readable tome in the same way that fruitcake is technically edible and lead is great for many applications... and not so great for others.
Thus, if you're interested in a detailed history of exactly how this particular spirit came to be and how it became such a sought-after commodity in its era (and how it helped actively create markets in said era, along with spawning at least a few idioms known even today), this is absolutely going to be a book to pick up. You're going to learn a *lot*, and you may be a hit at Rum Trivia.
If you're a more casual reader looking for a history of an alcohol related topic to perhaps read while sipping your favorite refreshment at the beach (because here in Florida, we truly have (nearly) Endless Summer) or perhaps while overlooking the changing fall colors (as this book will be published in mid September, when if I remember correctly some leaves in more northern areas start to turn) from your porch with a fire burning in the fireplace... this book may be a touch too dense, but certainly close enough to at least use the "Look Inside" feature on Amazon to get an idea of how the prose works for your own tastes.
Overall truly a solid and well documented (roughly 29% of the Advance Review Copy edition I read, right around the upper range of what I consider normal in that regard) look at the liquor, its history, and its impact on history, with just a few brief mentions of anything beyond the 19th century in the closing notes of the epilogue. Well worth the read for anyone, even as realistically I know it will mostly be read by actual historians and academics or perhaps others with strong professional interests or perhaps hyper-fixations on the topic.