The Mehdeeka Method: How to build or transform marketing teams into product marketing machines

by Kayla Medica, Francis Bailey (illustrator)

Product marketing has established itself as a key player in any business’s strategy. But almost every product marketer will agree - it looks different in every business. “It depends” is the de facto answer for every question.

But how does a business, or team, or individual, transition from whatever the “before” is to the “after”, where product marketing is established?

This is a step by step guide to that transformation. Before you’re able to roll out playbooks for product launches and do the well documented parts of product marketing, there’s messy silos, differing opinions, and the question of where to start that you’ll have to navigate.

By the end of this book, you’ll have your key stakeholders, teams, and individuals bought in, aligned, and ready to march in the product marketing parade.

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Kayla Medica is a seasoned startup and tech marketer, specialising in B2B SaaS products. She's worked on everything from idea stage to USD$150M+ fundraising stage businesses, and consults SaaS companies on how to implement product marketing into their businesses. This methodology was refined through those businesses, and Kayla uses it for all of her clients.

Kindle Edition

Published October 10, 2024

Reviews

[Callum Whitley]

Kayla is the master of all things product marketing and this book is a fantastic guide for those who are looking to make real impact with their product marketing efforts. Kayla’s approach to product marketing has transformed my career and this is a book that every product marketer should have in their arsenal.