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Pivot with Purpose: Mastering the Art of Product Evolution
About the Book
Embark on a captivating exploration of the product life cycle in "Pivot with Purpose : Mastering the Art of Product Evolution." Just as nature's seasons shape our world, products undergo stages of birth, growth, maturity, and decline. This comprehensive book guides product managers, entrepreneurs, and innovators through every phase of a product's journey, from concept to market adaptation. Delve into the intricacies of product management, gaining invaluable insights, tools, and strategies for each lifecycle stage, including scaling production. With compelling case studies, actionable advice, and strategic wisdom, " Pivot with Purpose : Mastering the Art of Product Evolution" empowers you to emerge as a visionary product leader. Navigate challenges, seize opportunities, and craft impactful products that resonate with consumers. Join us on this dynamic voyage, where you'll discover how to thrive in the ever-evolving landscape of product development and leave an indelible mark on the market.
About the Author
With over 2 decades at the forefront of Agile Coaching, Program Management, and Entrepreneurship, Vikas Awasthi embodies the fusion of innovation and strategic mastery in product development. A distinguished agile thought leader, Vikas has propelled organizations to product excellence, leveraging his expertise in Lean, Agile, and Design Thinking to deliver results that matter to markets and customers alike. His entrepreneurial spirit, combined with a rich technology background, enables him to craft and scale solutions that not only meet but anticipate market shifts, ensuring they stand at the cutting edge. Committed to the ethos of perpetual growth and the pivotal role of customer-centricity, Vikas champions a vision-driven approach to product development, making him an invaluable partner for those aiming to transform their product strategies and achieve enduring success in today's dynamic market.
Embark on a captivating exploration of the product life cycle in "Pivot with Purpose : Mastering the Art of Product Evolution." Just as nature's seasons shape our world, products undergo stages of birth, growth, maturity, and decline. This comprehensive book guides product managers, entrepreneurs, and innovators through every phase of a product's journey, from concept to market adaptation. Delve into the intricacies of product management, gaining invaluable insights, tools, and strategies for each lifecycle stage, including scaling production. With compelling case studies, actionable advice, and strategic wisdom, " Pivot with Purpose : Mastering the Art of Product Evolution" empowers you to emerge as a visionary product leader. Navigate challenges, seize opportunities, and craft impactful products that resonate with consumers. Join us on this dynamic voyage, where you'll discover how to thrive in the ever-evolving landscape of product development and leave an indelible mark on the market.
About the Author
With over 2 decades at the forefront of Agile Coaching, Program Management, and Entrepreneurship, Vikas Awasthi embodies the fusion of innovation and strategic mastery in product development. A distinguished agile thought leader, Vikas has propelled organizations to product excellence, leveraging his expertise in Lean, Agile, and Design Thinking to deliver results that matter to markets and customers alike. His entrepreneurial spirit, combined with a rich technology background, enables him to craft and scale solutions that not only meet but anticipate market shifts, ensuring they stand at the cutting edge. Committed to the ethos of perpetual growth and the pivotal role of customer-centricity, Vikas champions a vision-driven approach to product development, making him an invaluable partner for those aiming to transform their product strategies and achieve enduring success in today's dynamic market.
310 pages, Paperback
Published September 30, 2024
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September 22, 2025
✨All your ideas may be solid or even good … But you have to actually execute on them for them to matter. -Gary Vaynerchuk
When you build a product, consider it as a child of yours. You have to nurture it, protect it, invest in it, and be patient with its growth.
✨Similarly ‘Pivot With Purpose’ is a book that really drives home the idea that every product should start with a clear purpose. It isn’t about chasing random sparks of innovation, but about taking a guided path that begins with real problems and solving them at the root. What I liked most was how much the book talks about empathy–really stepping into the shoes of the user with tools like empathy maps and personas. It reminds you that the product isn’t for you, it’s for the people who’ll use it, and that focus makes the whole process meaningful.
✨The book also does a good job of showing how to take big ideas and turn them into something practical. It explains how to shape a clear vision, write simple concept statements, and most importantly, check feasibility before jumping in. This means asking the hard questions—can it actually be built, is it financially worth it, and does anyone really need it? That balance of creativity and reality makes it feel less like a dream and more like a plan you can stick to.
✨I found the sections on design and teamwork especially interesting. Instead of building in isolation, the book encourages rapid prototyping, testing, and working closely with designers, developers, and marketers right from the start. It’s not about getting it perfect the first time but learning through iteration.
✨What makes the book stand out is that it doesn’t stop at launch. It walks you through the whole product life cycle like growing, scaling, and even knowing when to reinvent or let go. Overall, it’s a thoughtful and practical guide that feels grounded in real experience.
When you build a product, consider it as a child of yours. You have to nurture it, protect it, invest in it, and be patient with its growth.
✨Similarly ‘Pivot With Purpose’ is a book that really drives home the idea that every product should start with a clear purpose. It isn’t about chasing random sparks of innovation, but about taking a guided path that begins with real problems and solving them at the root. What I liked most was how much the book talks about empathy–really stepping into the shoes of the user with tools like empathy maps and personas. It reminds you that the product isn’t for you, it’s for the people who’ll use it, and that focus makes the whole process meaningful.
✨The book also does a good job of showing how to take big ideas and turn them into something practical. It explains how to shape a clear vision, write simple concept statements, and most importantly, check feasibility before jumping in. This means asking the hard questions—can it actually be built, is it financially worth it, and does anyone really need it? That balance of creativity and reality makes it feel less like a dream and more like a plan you can stick to.
✨I found the sections on design and teamwork especially interesting. Instead of building in isolation, the book encourages rapid prototyping, testing, and working closely with designers, developers, and marketers right from the start. It’s not about getting it perfect the first time but learning through iteration.
✨What makes the book stand out is that it doesn’t stop at launch. It walks you through the whole product life cycle like growing, scaling, and even knowing when to reinvent or let go. Overall, it’s a thoughtful and practical guide that feels grounded in real experience.
Displaying 1 of 1 review