It's Jeff: Jeff-Verse

It's Jeff

by Kelly Thompson, Gurihiru (Illustrator)

Collecting It's Jeff (2023) #1, It's Jeff-Verse (2023) #1, Venom It's Jeff (2024) #1.

Meet Jeff the Land Shark, the cute, innocent, and downright hilarious breakout star from the smash hit new video game Marvel Rivals, available now!

Here’s all 3 of Jeff's hilarious solo adventures collected in one trade edition, perfect for young readers age 10-14!

Since his very first appearance, Jeff the Land Shark has flooded our hearts like an adorable tidal wave! Now the ingenious, the extraordinary, the unbearably innocent Jeff embarks on his own adventures across the Marvel Universe — with guest spots from some of your favorite heroes! You thought it was safe doing laundry or going for a leisurely swim in the pool…but no activity can protect against Jeff's cuteness! Whether he's orchestrating a pet shop takeover, or solving a high-stakes mystery like "what's the best street-food snack," Jeff is flipping his fantastic fins all over the Marvel Universe! But, when Jeff’s night of fun is interrupted by the madness of the Venom War, is Marvel’s goodest boy going to be able to keep his cool? Or…will he give in to the symbiote’s temptations and eat someone’s brains?!?

Genres: Comics, Graphic Novels, Marvel, Humor, Fantasy, Graphic Novels Comics, Animals

128 pages, Paperback

First published April 29, 2025

About the author

KELLY THOMPSON has a degree in Sequential Art from The Savannah College of Art & Design. Her love of comics and superheroes have compelled her since she first discovered them as a teenager. Currently living in Portland, Oregon with her boyfriend and the two brilliant cats that run their lives, you can find Kelly all over the Internet where she is generally well liked, except where she's detested.

Kelly has published two novels - THE GIRL WHO WOULD BE KING (2012) and STORYKILLER (2014) and the graphic novel HEART IN A BOX from Dark Horse Comics (2015). She's currently writing ROGUE & GAMBIT, HAWKEYE, and PHASMA for Marvel Comics and GHOSTBUSTERS for IDW. Other major credits include: A-Force, Captain Marvel & The Carol Corps, Jem and The Holograms, Misfits, Power Rangers Pink, and the creator-owned mini-series Mega Princess.

Kelly's ambitions are eclipsed only by her desire to exist entirely in pajamas. Fortunately pajamas and writers go hand in hand (most of the time). Please buy all her stuff so that she can buy (and wear) more pajamas.

Reviews

[Michael · Rating 5 out of 5]

It’s Jeff. Enough said. Take my money.

[Bryan House · Rating 5 out of 5]

Nom nom nom

[kate elizabeth · Rating 3 out of 5]

he’s just a little baby!

[Dakota Morgan · Rating 2 out of 5]

There's an audience for these "Sunday morning newspaper comic"-level tales about Jeff, the land shark, but it's not me. The wordless tales weren't particularly clever, just an endless array of takes on the fact that Jeff is A. hungry, or B. looks like a shark. The book concludes with a few stories where Jeff is merged with a symbiote, yet the takes don't change. Art is cute, though!

[Alex · Rating 5 out of 5]

"It's Jeff: Jeff-Verse" is SO MUCH fun! I've read some stories with Jeff in them, but I think this is the first time that I've read individual Jeff comics. He's such a fun and adorable landshark character. He has a heart of gold, and is also very curious and determined. That leads to a lot of fun adventures. They're all slice of life ones, but each of them are cute and bring a lot of joy and laughter.

Before I go on, I just wanted to note that while the tradeback is not out yet (as of the date of this review), I read the single issue comics that the tradeback contains (I have the first two "It's Jeff" books in paperback form and have the e-book version of the Venom War: It's Jeff book).

The first two "It's Jeff" issues do not have any words (beyond Kate yelling: "Jeff!" or "Jeffrey!"). But, they're self explanatory. So is the Venom War story. Jeff has some of the coolest and most fun adventures, and I love the characters we see along the way, especially Gwenpool, Kate Bishop/Hawkeye, America Chavez, Fuse, and Squirrel Girl as well as Lucky, Alligator Loki, and Tippy Toe. I think my favorite ones are the one where Jeff tries on Halloween costume and another one where Jeff is angered by a pet shop. None of the stories are too complex, but that's okay because these are meant to be simple, cute, and enjoyable stories, especially if you're in the mood for a light read. The art is great too.

Overall, Kelly Thompson and Gurihiru have succeeded again in collaborating on an awesome comic. The designs, colors, and bright tones of the artwork are superb and well-fitting. The stories are solid too. This is a fun and quick read.

[Yasmine · Rating 5 out of 5]

cuuute

[Claire · Rating 4 out of 5]

I don't really follow the Marvel universe but I have seen some Jeff stuff on Instagram and then I saw this at the library. I'm not about the start delving in to Marvel universe but this was really cute. Jeff is so adorable. Some stories are funny, others just break your heart. Him dressed as a dolphin is just so adorable. Definitely worth a read.

[Sam Whale · Rating 5 out of 5]

incredibly cute and funny comics drawn utterly beautifully by Gurihiru. most of them read like short Snoopy style newspaper stories but the back third is a more traditional comic centering on Jeff being infected by a symbiote.
Overall I preferred the Snoopy style shorts but the whole book was delightful all the way.

I love the way Gurihiru draws Kate Bishop!

[Courtney · Rating 4 out of 5]

For me it’s more of a 3, but I upped the rating since I’m not really the intended audience. Sometimes that doesn’t make a difference if the story is good enough - Marvel Meow is similar in format, and I liked that one - but I think in this case kids would really like these comics.

This volume is a cute collection of (mostly) wordless comics about Jeff the shark, featuring a plethora of other Marvel characters. I got a kick out of looking at the group scenes and seeing who all I could recognize or remember the names of. Even those who aren’t comics fans could get a kick out of most of Jeff’s adventures - they’re a good intro to new comic readers since, for the most part, you don’t need a lot of background info to understand what’s going on. Kind of a Garfield vibe.
The main exception to not needing backstory, which is also the exception to the wordless thing, is the final comic in the volume, which ties into the King Venom crossover series. It’s kind of an odd fit since most of the comics are short, episodic skits. It’s a little scarier in tone compared to the rest of the comics, as well - most of the volume would be good for even the youngest kids, but that comic feels more intended for about third grade or so, between the venom zombies, the text, and the art style.

A glossary might have been a nice addition for some of the recurring characters, like the other Marvel ‘pets’.

[Becky B · Rating 5 out of 5]

A collection of adventures with Jeff the land shark, from how Jeff can clear a pool part to the headaches he causes at home to some of his epic adventures (like freeing pets at a pet shop or finding the perfect, non-disturbing Halloween costume. And then there’s his run-in with Venom.

This was absolutely delightful. The first 2/3 of the stories are wordless comics with only the word “Jeffrey!” used about once per story. The last 2-3 stories have speech bubbles in the stories where Jeff meets Venom and Gwen and Kate are trying to free him from the symbiote and then the Avengers are trying to free the whole boardwalk at Coney Island from symbiotes plus deal with a Venom land shark. It’s a lot of fun, and a much more lighthearted Marvel collection.

Notes on content:
Language: None
Sexual content: None
Violence: There’s some punching of symbiotes in the end story. Some toys don’t survive land shark play bites.
Ethnic diversity: The Avengers included include white Americans, Hispanic Americans, and Black Americans.
LGBTQ+ content: None specified.
Other: Cuteness overload!

[Eddie Kristan · Rating 5 out of 5]

It's Jeff is an adorable and clever structure. It's a good literacy tool. Hesitant or early readers can follow the narrative of Jeff's mischief and even recognize favorite characters that they, or especially their older siblings, know and love.

[Elizabeth · Rating 4 out of 5]

Jeff the Land Shark is maybe the cutest thing in comics today. This largely wordless collection covers his antics, featuring lots of your favorite Marvel characters. Perfect for readers of all ages, this is perfect when you need a laugh.

[Compass · Rating 5 out of 5]

Adorable Shark Dog who could do nothing wrong.

[Sammie :) · Rating 5 out of 5]

Utterly adorable

[Karen Mikkelsen · Rating 5 out of 5]

Too cute and soo funny ☺️

[Jeff · Rating 4 out of 5]

Cute adventures with my namesake land-shark.

[Angus Taylor · Rating 5 out of 5]

Incredible

[Garrett · Rating 5 out of 5]

My 14th book of 2026!

It’s Jeff!! Jeff gets his own collection of comics this time without words! Cuteness overload! This comic was very fun and I’d like to read more Jeff.

[Natalie H · Rating 4 out of 5]

August 2026
Paperback edition

I liked this one better. I think after every story I went aww. Until the last bit there was minimal text, focusing on the pictures and Jeff being Jeff. I liked the little detail of Deadpool being on his belongings. So cute.

[Carlito · Rating 4 out of 5]

Fun book, basically has every Jeff appearance in one compact size books

[Katherine · Rating 5 out of 5]

My partner picked this up on a bit of a whim and it was a delight to read. Made up of lots of small vignettes, Jeff is utterly adorable and I giggled a lot while reading his antics. The artwork is also lovely to look at.

[Jayme Evans · Rating 5 out of 5]

It's a cute graphic novel about Jeff! Who doesn't like Jeff?!

[Andee Forsgren · Rating 5 out of 5]

Sweet lil collection of Jeff the land-shark and his adventures.

[Jeff Morgan · Rating 4 out of 5]

I saw the title and had to get it.

It’s Jeff! is just a series of short one-offs about a “land shark” named Jeff who lives with the “new” Hawkeye, Kate Bishop. Each one is just a silly interaction with the Marvel universe. It’s light reading and totally fun (and funny!).

[Rachael Miller · Rating 4 out of 5]

Jeff so cute, hungy chark. Most of this is dialog free which I really dig. Most of the jokes are he's hungry, he's a shark, but I don't have a real problem with that. I personally enjoyed it most for the playful, cute art and interactions with the typically more serious cast of Marvel regulars.

[MannyLikesPie · Rating 3 out of 5]

Cute as always

[Celeste Luna · Rating 5 out of 5]

Jeff, the Marvel savior🦈❤️

[Grace Goodlett · Rating 5 out of 5]

Just a cutie lil guy. I love Jeff.

[Xemantica · Rating 5 out of 5]

voy a sacar muchos stickers de aqui

[alexander shay · Rating 3 out of 5]

A coworker told me about this land shark that appeared in Marvel Rivals and I became instantly obsessed despite not having played the game yet. When I saw this on order for the library I put it on hold immediately. The art style is adorable and every comic inside is fluffy and cute. But I definitely think it's a comic better read one 'issue' at a time, as reading the whole thing front to back got a bit repetitive given the lack of dialogue and any sort of plot.