Handbook of Strategic Enrollment Management (Jossey-Bass Higher and Adult Education

by Don Hossler, Bob Bontrager

Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools. More than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management : Strategic enrollment management has become one of the most important administrative areas in postsecondary education, and it is being adopted in countries around the globe. The Handbook of Strategic Enrollment Management is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs.

Genres: Education

656 pages, Hardcover

First published November 3, 2014

Reviews

[valiantdust · Rating 4 out of 5]

It gets a 4 not because it's good, but because it's a must-read to understand SEM. It's a must-read because it's published by AACRAO and consists of chapters by all of the big names. Overall, it is a clear and sparkling display of the kind of mediocre thoughts that seem so profound to the archetypal captains of erudition Veblen critiqued.

[Cris · Rating 5 out of 5]

Very helpful in understanding American undergrad institutional contexts/constraints and resulting trends towards managerialism in higher ed

[Renee · Rating 3 out of 5]

It was fine, read for a class

[Dylan Walgate]

Read for grad school Winter course