Global Forces

by Bruce Nixon

Everyone has heard of globalization, but what does it really mean? How does it actually affect businesses and their prospects for future development, and how should managers be adapting to take advantage of the new opportunities? This volume explores the meaning of globalization, and provides processes and tools to enable managers and business leaders to transform their business, and gear up for the global future.

259 pages, Paperback

First published December 1, 2000