The Innovative Dinosaur is a thoughtful and ambitious guide for organizations trying to move from old-school, traditional models into the modern digital world. The book is packed with over 50 case studies, a variety of strategy frameworks, and lots of visuals, making it a very detailed resource for leaders and teams navigating big organizational change.
From my perspective, the content is solid and the tools are genuinely useful, but it’s definitely a dense read. It’s geared more toward executives, managers, and large companies, so some sections feel heavier or more corporate than what I personally needed. If you’re looking for something simple or personal-growth focused, this may not be the right match. But if you’re interested in business transformation, leadership, or long-term organizational strategy, it delivers a lot of value.
Overall, it’s a strong, well-structured resource that will be especially helpful for readers working in business, management, or innovation roles.