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Understanding How Behaviour Shapes Strategy
This eBook covers Mark Earls’s thinking on the subject of people and strategy. It includes an in-depth analysis of why our misconceptions about human behavior fundamentally undermine most strategies. It also looks at how a different view of people may just change the rules for forward thinking businesses. This is a provocative read!
Topics covered
• Learn how changing people’s behavior – customers, staff, investors etc. – should be objective of strategy
• Discover why our models of human behavior are wrong and the way this has influenced failed strategies
• How to change the measures used in strategy to make it more successful
• How momentum is the essential goal of strategic development
• How ideas actually spread through communities
• Improving the success rate of change management programs
• Why most market research is a waste of time and money
Topics covered
• Learn how changing people’s behavior – customers, staff, investors etc. – should be objective of strategy
• Discover why our models of human behavior are wrong and the way this has influenced failed strategies
• How to change the measures used in strategy to make it more successful
• How momentum is the essential goal of strategic development
• How ideas actually spread through communities
• Improving the success rate of change management programs
• Why most market research is a waste of time and money
29 pages, Kindle Edition
First published October 1, 2008
4 people want to read
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