Legendary designer and artist Vera Neumann (1907–1993) believed in art’s ability to inspire and enrich lives. An innovator and one of the most successful female entrepreneurs of her time, Vera built her company on a radical philosophy: fine art should be accessible to everyone, not just a select few. Known for her iconic images of cheerful flowers, trendy geometrics, and vibrant ladybugs, she believed people should surround themselves with beauty.
For the first time, Vera: The Art and Life of an Icon, tells her inspiring story through the art and designs she created. In this volume, richly illustrated with Vera’s original sketches, paintings, and photographs of her worldwide travels, readers are introduced to the amazing woman behind the dynamic designs that continue to inspire and influence art, design, and fashion.
This book is a feast for the eyes and a true inspiration for all designers.
Vera Neumann is now an icon and household name, but what you may not know is that she was a true revolutionary in the field of textile design. She is perhaps the first designer to brand her textiles and herself. When someone purchased one of her scarves or tablecloths they were also buying a life style.
Vera hand painted all of her work, covering the gamut in motifs; from loose floral to geometric to conversational. As a child she found her inspiration in nature, a theme she returned to throughout her career. As an adult Vera loved to travel, and folk art was a never ending source of inspiration. Never afraid to buck the system she chose bold colors for her modern patterns, at a time when the market was glutted with dusty florals. She did what she liked when she liked it, and customers loved her for it.
I really loved this book from cover to cover. Susan Seid and Jen Renzi really delve into the life and work of Vera and I think you should too.