Victoria Ichizli-Bartels is a writer, coach, and consultant with a background in semiconductor physics, electronic engineering (with a Ph.D.), information technology, and business development. While being a non-gamer in the traditional sense, Victoria coined the term self-gamification, a gameful and playful self-help approach bringing anthropology, kaizen, and gamification-based methods together to increase the quality of life. She approaches all areas of her life this way. Due to the fun she has while turning everything in her life into games, Victoria intends never to stop designing, developing, and playing them. Inspired by a friend's tip, she now likes to call everyone who approaches their life gamefully, including herself, a “life gamer.” Victoria is the author of more than ten books and the instructor of two online courses on turning life into fun games and living gamefully. Victoria grew up in Moldova and has lived in Germany for twelve years. Since 2008, she has lived in Aalborg, Denmark, with her husband and two children.