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Art in Real-Time: Collecting Tomorrow's Masters - How to Curate Your Very Own Ultra-Contemporary Art Collection
I’m a collector of the ultra-contemporary art movement, also known as the New-Now, a subgenre of contemporary art that highlights the immediacy of the present 21st-century moment. Its artistic themes reflect the current socio-political climate, technological advancements, and cultural shifts essentials for any forward-thinking collection. In an era where the present moment keeps evolving, the artists of today are capturing the essence of our society in real-time.
Art in Collecting Tomorrow's Masters. How to Curate Your Very Own Ultra-Contemporary Art Collection is part-guide, part-memoir of all the lessons I’ve learned in my 16-year career as an art collector. I dedicate this book to collectors and curators and galleries and artists and anyone that wants to know how art collecting works. You’ll learn through my first-hand experiences how Craft Your Mindset by curating with meaning to get a cohesive collection with internal and external results.Reach the Wider Art World by learning how it works and how to grow your relationships with artists, galleries, and collectors.Collect according to your budget using actual buying, selling, and trading advice.Recognize the Risks and challenges that come with collecting, from safeguarding your security to identifying scammers and flippers.This book is not for those that do not care for contemporary art. Nor for those that wish to collect from their sofas. Nor for those afraid of meeting people and building a life they desire.
This book reflects my subjective opinion about the art world where contributors, distributed between the chapters, support and expand on my insights through their fields of expertise. The end delivers a quick masterclass for emerging artists to fulfill your questions on how the art world works.
I value your time. Every word, line, and page has been carefully crafted to hopefully ensure that, as the reader, you feel it’s never wasted.
You're a companion by my side, holding my hand as we navigate this together.
Art in Collecting Tomorrow's Masters. How to Curate Your Very Own Ultra-Contemporary Art Collection is part-guide, part-memoir of all the lessons I’ve learned in my 16-year career as an art collector. I dedicate this book to collectors and curators and galleries and artists and anyone that wants to know how art collecting works. You’ll learn through my first-hand experiences how Craft Your Mindset by curating with meaning to get a cohesive collection with internal and external results.Reach the Wider Art World by learning how it works and how to grow your relationships with artists, galleries, and collectors.Collect according to your budget using actual buying, selling, and trading advice.Recognize the Risks and challenges that come with collecting, from safeguarding your security to identifying scammers and flippers.This book is not for those that do not care for contemporary art. Nor for those that wish to collect from their sofas. Nor for those afraid of meeting people and building a life they desire.
This book reflects my subjective opinion about the art world where contributors, distributed between the chapters, support and expand on my insights through their fields of expertise. The end delivers a quick masterclass for emerging artists to fulfill your questions on how the art world works.
I value your time. Every word, line, and page has been carefully crafted to hopefully ensure that, as the reader, you feel it’s never wasted.
You're a companion by my side, holding my hand as we navigate this together.
193 pages, Kindle Edition
Published September 16, 2024
6 people want to read
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Displaying 1 - 13 of 13 reviews
September 21, 2024
I read it in one day! I couldn't stop!
Art in Real Time: Collecting Tomorrow's Masters is an essential guide for anyone passionate about contemporary art and the future of art collecting. The book brilliantly captures the excitement and challenges of identifying emerging artists who are on the brink of shaping tomorrow’s art world.
What sets this book apart is its deep insight into the evolving art market and its focus on the practical side of collecting. With clear, engaging prose, the author demystifies the process of spotting rising talent, making it accessible to both seasoned collectors and those new to the world of art investment.
The blend of art history, market trends, and personal anecdotes makes Art in Real Time not only informative but also a highly enjoyable read. The author’s expertise and passion shine through, offering readers a fresh perspective on how to build a meaningful art collection that could be filled with the masters of the future.
A must-read for collectors, art enthusiasts, and anyone curious about the future of contemporary art!
Art in Real Time: Collecting Tomorrow's Masters is an essential guide for anyone passionate about contemporary art and the future of art collecting. The book brilliantly captures the excitement and challenges of identifying emerging artists who are on the brink of shaping tomorrow’s art world.
What sets this book apart is its deep insight into the evolving art market and its focus on the practical side of collecting. With clear, engaging prose, the author demystifies the process of spotting rising talent, making it accessible to both seasoned collectors and those new to the world of art investment.
The blend of art history, market trends, and personal anecdotes makes Art in Real Time not only informative but also a highly enjoyable read. The author’s expertise and passion shine through, offering readers a fresh perspective on how to build a meaningful art collection that could be filled with the masters of the future.
A must-read for collectors, art enthusiasts, and anyone curious about the future of contemporary art!
September 22, 2024
I bought this book because I saw it on Instagram. I am very fond of @Soniabblondon
The book is organized in a clear way, with each chapter focusing on a different part of "real-time" art. Sonia Borrell's writing is easy to understand but still offers deep insights, making it a good read for both beginners and people who are really into art theory. She mixes ideas with real-life examples, mentioning the work of modern artists, galleries, and exhibitions, which helps explain her points clearly.
I loved it!
Much better than what I expected.
The book is organized in a clear way, with each chapter focusing on a different part of "real-time" art. Sonia Borrell's writing is easy to understand but still offers deep insights, making it a good read for both beginners and people who are really into art theory. She mixes ideas with real-life examples, mentioning the work of modern artists, galleries, and exhibitions, which helps explain her points clearly.
I loved it!
Much better than what I expected.
September 21, 2024
If you're into art and want to start collecting, this book is a gem. It gives you great tips on how to find future art stars before they blow up. Easy to follow, super insightful, and makes the whole art world feel way more approachable.
Very good and easy to read. I don't speak English as my first language and I can recommend this book to anyone interested to know how the art world works. She explains a lot of insight tips.
Highly recommend!
Very good and easy to read. I don't speak English as my first language and I can recommend this book to anyone interested to know how the art world works. She explains a lot of insight tips.
Highly recommend!
September 18, 2024
A very eye opening book about the art market, I love how personal the first few chapters are, it connected me straight away to the author. The transparency and willingness to share real knowledge about being an art collector is very commendable.
September 19, 2024
Working in a Gallery in South of France, this book hit home. It's so good seeing an innovative art collector who's not afraid to try things different and to see her believe in the new generation, very unique of her.
September 22, 2024
I love this book! It’s packed with amazing tips on how to discover new artists before they become big names. The advice is practical, easy to understand, and perfect for anyone wanting to dive into the world of art collecting. Definitely a fun and inspiring read!
September 19, 2024
Great and easy read, now I feel more part of a world I thought was impossible to get into
September 22, 2024
I really love the fact that this book is both an entertaining read and an extremely insightful view of the art market. Currently my favourite art-related book. Highly recommend!
September 25, 2024
I love it!
Easy to read and packed with information.
Super informative about the art world.
Easy to read and packed with information.
Super informative about the art world.
March 14, 2025
Bought this book in December and I couldn't stop reading it! I finished at 4 am!!!
March 14, 2025
I follow Sonia Borrell for long time. And this book I liked so much that I also bought the Spanish version. Lovely stories and many insights of the art world. 100% thumbs up!
March 14, 2025
Practical and inspirational!
October 4, 2024
This book is so cute!
I read Art in Real Time, Collecting Tomorrow’s Masters today. I couldn’t stop reading it.
If you are interested about knowing how the art world works, this book is an amazing manual for art collectors and artists.
It’s written with the heart and packed with tricks and secrets about the art market. Yo7 learn so much from it.
I am in love with this book.
A must read!!
I read Art in Real Time, Collecting Tomorrow’s Masters today. I couldn’t stop reading it.
If you are interested about knowing how the art world works, this book is an amazing manual for art collectors and artists.
It’s written with the heart and packed with tricks and secrets about the art market. Yo7 learn so much from it.
I am in love with this book.
A must read!!
Displaying 1 - 13 of 13 reviews