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The Advanced Guide to Real Estate Investing: How to Identify the Hottest Markets and Secure the Best Deals

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If you're interested in real estate investing, you may have noticed the lack of coverage it gets in mainstream financial media, while stocks, bonds, and mutual funds are consistently touted as the safest and most profitable ways to invest. According to real estate guru Ken McElroy, that's because financial publications, tv and radio programs make the bulk of their money from advertising paid for by the very companies who provide such mainstream financial services. On the other hand, real estate investment is something you can do on your own--without a large amount of money up front. Picking up where he left off in the bestselling ABC's of Real Estate Investing, McElroy reveals the next essential lessons and information that no serious investor can afford to miss. Building on the foundation of real estate investment 101, McElroy tells to think--and operate--like a real estate mogulHow to identify and close expert dealsWhy multifamily housing is the best real estate investment out thereHow to surround yourself with a team that will help maximize your moneyHow to avoid paying thousands in taxes by structuring property sales wiselyImportant projections about the future of real estate investment

197 pages, Kindle Edition

First published May 29, 2008

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Ken McElroy

38 books70 followers

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5 stars
249 (43%)
4 stars
179 (31%)
3 stars
114 (19%)
2 stars
20 (3%)
1 star
11 (1%)
Displaying 1 - 21 of 21 reviews
28 reviews2 followers
October 10, 2020
It's a pretty good book. There are couple of chapters with good amount of details - The chapter about making an offer and the chapter for due diligence are good. Some interesting insights bases on the author's experience are mentioned. Definitely worth reading for anyone who wants to buy a commercial Multifamily.
26 reviews
December 2, 2023
This book is for those serious about Real Estate Investing

I like the practical examples that the author uses in this book makes it easier to understand the concepts. I recommend this book to anyone who wants to become Real Estate Investor. For the reason that I mentioned it deserves a five stars rating.
33 reviews
October 25, 2019
It is a very good book, however there isn't a lot more information than in his first book. I would still recommend it to read since there are more examples and you won't forget about his advice if you read about his view twice :)
Profile Image for Susan Tan.
63 reviews2 followers
January 23, 2020
I'm still not sure how to even buy an apartment building as a beginner. This is not a step-by-step guide: there's a lot of work in getting investors to buy a building. The math and due diligence are stressed as important factors.
Profile Image for Tom Horn.
167 reviews8 followers
July 18, 2022
This book was way too brief to discuss the particular type of real estate investing described here. If you are looking to purchase multi-million dollar apartment complexes, you'd better educate yourself and read a lot more than this short little book.
Profile Image for James Allred.
182 reviews3 followers
August 22, 2024
Focuses more on multi family homes than real estate in general. Nevertheless, it’s a good resource for finding and buying property. There are some limitations with application to our current real estate market.
7 reviews
February 14, 2019
This book is an excellent resource for a great system to evaluate and acquire multi fam properties. Must read for serious investors.
Profile Image for Amr Swalha.
107 reviews1 follower
December 8, 2020
It goes well deeper but I wish it covers market outside the US
26 reviews
January 16, 2012
IMHO, hardly advanced at all. I was rather disappointed by this book.

Ken introduces the book by proclaiming several (well known) key advantages of real estate investing. In the next chapter he fine tunes his argument for large scale apartment buildings. In a later chapter, he identifies 10 hot-to-trot markets to watch in the future, including the ill-fated Las Vegas. None of these sections were "advanced".

The real contribution in this book, I think, is his accounts of two real world experiences in purchasing apartment buildings with potential and executing to that potential. Best of all, he did it with other people's money (and explained how he got it).

The knowledge encapsulated in these two experiences probably made the book a net win. But the title promised so much more.
Profile Image for Douglas.
182 reviews164 followers
August 12, 2008
Overall, a good book that cuts straight to the chase about multifamily investments. A great quick overview that touched on a variety of topics briefly, but with enough depth that it delivers real value and content. I couldn't have done a better job myself.

Its definitely a worthwhile read and is not a dry read. Real estate generally is, but you will go through this faster than other books.
Profile Image for Darryl.
5 reviews2 followers
December 21, 2014
Though ABC's defiantly must be read first, this is an important book to determine where and how to look. The best property bought in the wrong area will still not make you money. Start with Rich Dad, Poor Dad and the ABCs of Real Estate Investing, then start looking at this one...
3 reviews
May 1, 2016
If you're interested in buying multimillion dollar apartment buildings out of state, this book is pretty useful. If that's not what you want to do, this book might not be for you. It is among the most actionable/practical real estate books I've read so far.
15 reviews1 follower
January 15, 2017
Pretty good multi family primer from someone who obviously has experience
Profile Image for Ahmad Moshrif.
Author 8 books551 followers
January 10, 2014
Great book for anyone who are interested in Real estate investing, I think it is more into workbook style.
Profile Image for Brian.
1,439 reviews30 followers
June 20, 2018
It was another useful book to go along with his first one on real estate investing.
Profile Image for Austin Luca.
81 reviews6 followers
April 24, 2017
Very helpful, and full of practical information. Even though I disagree with some of the Rich Dad philosophy of hating on "active income", I read these books because of the helpful information that I can't seem to find anywhere else.
Displaying 1 - 21 of 21 reviews

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