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Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve
How much money are you leaving on the table?
Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can “do the same thing for cheaper?” Does fear of losing customers and sales volume cause your team to underprice and over-discount?
It’s time to break free from fear-based pricing and earn the profits that reflect the true value you’ve worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins.
Speaker, author, and pricing expert Casey Brown exposes the myths that trap businesses in a cycle of underpricing and offers proven tactics to overcome them. Packed with real-world examples, actionable strategies, and powerful insights, Fearless Pricing is your blueprint for transforming how you think, talk, and make decisions about pricing.
In this book, you’ll learn how
Ignite Your Build a powerful pricing culture that energizes your organization to drive sustainable growth and profitability.Own Your Develop the mindset and language to confidently articulate your value to customers without apology.Command What You Master the strategies to set and defend higher prices, securing the margins that match your value.
Overcome the limitations that sabotage pricing success and hold your business back. Stop second-guessing your prices and start commanding what you deserve. Fearless Pricing will show you how.
Harness value. Price with confidence. Unleash profits.
Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can “do the same thing for cheaper?” Does fear of losing customers and sales volume cause your team to underprice and over-discount?
It’s time to break free from fear-based pricing and earn the profits that reflect the true value you’ve worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins.
Speaker, author, and pricing expert Casey Brown exposes the myths that trap businesses in a cycle of underpricing and offers proven tactics to overcome them. Packed with real-world examples, actionable strategies, and powerful insights, Fearless Pricing is your blueprint for transforming how you think, talk, and make decisions about pricing.
In this book, you’ll learn how
Ignite Your Build a powerful pricing culture that energizes your organization to drive sustainable growth and profitability.Own Your Develop the mindset and language to confidently articulate your value to customers without apology.Command What You Master the strategies to set and defend higher prices, securing the margins that match your value.
Overcome the limitations that sabotage pricing success and hold your business back. Stop second-guessing your prices and start commanding what you deserve. Fearless Pricing will show you how.
Harness value. Price with confidence. Unleash profits.
- GenresBusiness
282 pages, Kindle Edition
Published November 16, 2024
15 people are currently reading
26 people want to read
About the author
Casey Brown
1 book1 followerCasey Brown is a pricing geek and professional speaker with a passion to help leaders, entrepreneurs, and sellers to command the prices they deserve. As the founder of Boost Pricing, she leads a team of experts who help companies sell at higher prices to drive profitable growth. Through her consulting work and keynotes, Casey demystifies customer tactics and arms sellers with practical, ready-to-implement steps to negotiate fearlessly, price confidently, and own their value.
Casey’s decades-long reputation as a pricing expert arose from pioneering innovative content, formulating and executing pricing strategies, and coaching and training teams to drive sustainable results. She has helped over 1,000 companies generate more than $1 billion in incremental profits.
Casey holds degrees in Chemical Engineering, Spanish, and Business, is fluent in Spanish, and is a certified Six Sigma Black Belt. Outside of her professional pursuits, she founded a nonprofit organization that funds life-changing cleft lip and palate surgeries in Guatemala and dedicates over 600 hours annually to volunteer work focused on meeting children’s basic needs.
Her TEDx talk has been viewed nearly 4 million times. Casey lives in Columbus, Ohio with her family.
Casey’s decades-long reputation as a pricing expert arose from pioneering innovative content, formulating and executing pricing strategies, and coaching and training teams to drive sustainable results. She has helped over 1,000 companies generate more than $1 billion in incremental profits.
Casey holds degrees in Chemical Engineering, Spanish, and Business, is fluent in Spanish, and is a certified Six Sigma Black Belt. Outside of her professional pursuits, she founded a nonprofit organization that funds life-changing cleft lip and palate surgeries in Guatemala and dedicates over 600 hours annually to volunteer work focused on meeting children’s basic needs.
Her TEDx talk has been viewed nearly 4 million times. Casey lives in Columbus, Ohio with her family.
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Displaying 1 - 4 of 4 reviews
March 2, 2025
"Fearless Pricing" by Casey Brown - A Game-Changer for Your Business
Let me tell you about a book that seriously changed how I think about pricing in business. Casey Brown's "Fearless Pricing" isn't just another business book gathering dust on your shelf – it's a practical guide that could transform your company's bottom line.
Pricing Strategy That Actually Works
Here's the thing: most of us are leaving money on the table without even realizing it. Brown shows how smart pricing isn't just about numbers – it's a powerful growth strategy that can supercharge your business.
What I really loved was how she breaks down big concepts with simple examples. She shows how even tiny price increases (we're talking small adjustments) can lead to massive improvements in profitability. The examples are so straightforward that you can easily explain them to your team, even the ones who zone out during financial discussions.
The Discount Trap
We've all been there – a customer pushes back on price, and we immediately jump to offering discounts. Brown does an amazing job of explaining the relationship between pricing and volume, making you think twice before automatically slashing prices. She gives you practical ways to evaluate when discounting makes sense and when it's just hurting your business.
Getting Inside Your Customer's Head
One of the most helpful parts of the book deals with buyer psychology. Brown breaks down the different types of price objections you'll hear and gives you a game plan for each one. Instead of panicking when someone says "that's too expensive," you'll have strategies ready to handle these conversations with confidence.
Stop Giving Away Free Stuff!
Brown has this knack for helping you spot where you're basically giving away valuable services or products for free. Reading this section was like having someone shine a flashlight on all the places I've been undercharging. Eye-opening doesn't even begin to cover it.
The tools at the end of the book are worth their weight in gold – especially that Revenue Margin Scattergram. Trust me, once you use it, you'll wonder how you ever ran your business without it.
The Quote That Hit Home
There's this one principle in the book that really stuck with me: "Accepting mediocre pay for excellent work is unjust." That line alone was worth the price of admission. It's not just about making more money – it's about valuing yourself and what you bring to the table.
Real Talk, Real Results
What makes this book different is how practical it is. It's filled with stories you can relate to and concepts that don't require an MBA to understand. You can literally finish a chapter and immediately implement something valuable in your business.
Bottom Line
Whether you're just starting out, running an established business, or leading a sales team, "Fearless Pricing" delivers the goods. In a world where pricing decisions often come from gut feelings or what your competitors are doing, Brown gives you a solid framework for making choices that will actually boost your profits.
This isn't just a book I'm recommending – it's a toolkit I wish I'd had years ago. Do yourself (and your bank account) a favor and pick up "Fearless Pricing" by Casey Brown.
Let me tell you about a book that seriously changed how I think about pricing in business. Casey Brown's "Fearless Pricing" isn't just another business book gathering dust on your shelf – it's a practical guide that could transform your company's bottom line.
Pricing Strategy That Actually Works
Here's the thing: most of us are leaving money on the table without even realizing it. Brown shows how smart pricing isn't just about numbers – it's a powerful growth strategy that can supercharge your business.
What I really loved was how she breaks down big concepts with simple examples. She shows how even tiny price increases (we're talking small adjustments) can lead to massive improvements in profitability. The examples are so straightforward that you can easily explain them to your team, even the ones who zone out during financial discussions.
The Discount Trap
We've all been there – a customer pushes back on price, and we immediately jump to offering discounts. Brown does an amazing job of explaining the relationship between pricing and volume, making you think twice before automatically slashing prices. She gives you practical ways to evaluate when discounting makes sense and when it's just hurting your business.
Getting Inside Your Customer's Head
One of the most helpful parts of the book deals with buyer psychology. Brown breaks down the different types of price objections you'll hear and gives you a game plan for each one. Instead of panicking when someone says "that's too expensive," you'll have strategies ready to handle these conversations with confidence.
Stop Giving Away Free Stuff!
Brown has this knack for helping you spot where you're basically giving away valuable services or products for free. Reading this section was like having someone shine a flashlight on all the places I've been undercharging. Eye-opening doesn't even begin to cover it.
The tools at the end of the book are worth their weight in gold – especially that Revenue Margin Scattergram. Trust me, once you use it, you'll wonder how you ever ran your business without it.
The Quote That Hit Home
There's this one principle in the book that really stuck with me: "Accepting mediocre pay for excellent work is unjust." That line alone was worth the price of admission. It's not just about making more money – it's about valuing yourself and what you bring to the table.
Real Talk, Real Results
What makes this book different is how practical it is. It's filled with stories you can relate to and concepts that don't require an MBA to understand. You can literally finish a chapter and immediately implement something valuable in your business.
Bottom Line
Whether you're just starting out, running an established business, or leading a sales team, "Fearless Pricing" delivers the goods. In a world where pricing decisions often come from gut feelings or what your competitors are doing, Brown gives you a solid framework for making choices that will actually boost your profits.
This isn't just a book I'm recommending – it's a toolkit I wish I'd had years ago. Do yourself (and your bank account) a favor and pick up "Fearless Pricing" by Casey Brown.
March 19, 2025
great book even if you don’t control the pricing
I work for a fortune 50 company expected to sell various things. I don’t get a choice on what it costs but this book helped me understand the rate increases in a way that I can explain the value better to my customers. There is another product we sell where we are way lower than the competition and it’s not even close. All of our training material is about price but we offer so much more than price. Price will always be the conversation but I don’t lead with price anymore. The price is the kicker at the end. The icing on the cake.
I work for a fortune 50 company expected to sell various things. I don’t get a choice on what it costs but this book helped me understand the rate increases in a way that I can explain the value better to my customers. There is another product we sell where we are way lower than the competition and it’s not even close. All of our training material is about price but we offer so much more than price. Price will always be the conversation but I don’t lead with price anymore. The price is the kicker at the end. The icing on the cake.
January 30, 2025
This book is clear, compelling and has a no BS approach to pricing. I didn't realize how deficient I was in this arena, until I read it. Most likely the reason for such an aha moment is that it turns out pricing is largely a mindset and fear based. Making the switch from fearful to fearless is a huge game changer.
February 8, 2025
Great read for any business/sales/marketing leader. Practical guide to understanding leverage of price, and the impact our mindset has on our view of money, value, worth.
Displaying 1 - 4 of 4 reviews