Encouraging the Heart: Igniting Purpose and Providing Meaningful Recognition

by James M. Kouzes, Barry Z. Posner

Human-centered leadership insights from the leading experts on the subject In the newly revised second edition of Encouraging the Igniting Purpose and Providing Meaningful Recognition, renowned leadership experts and best-selling authors James Kouzes and Barry Posner deliver an incisive and practical playbook for leaders who want to inspire their followers to achieve extraordinary things. They've packed the book with real-world examples, practical ideas, and eye-opening advice drawn from over four decades of work with countless business leaders. Encouraging the Heart is not a book about incentive systems or reward programs. It goes beyond those things to discuss universal leadership principles that will help elevate your people to new levels of productivity, engagement, and performance. It's a hands-on roadmap containing behaviors, principles, practices, evidence, and examples that will form the foundation of a repeatable process you can put into place at your own organization. Inside the book you'll find strategies Setting clear standards aligned with your organization's purpose Paying attention to exemplary actions and telling memorable stories that motivate action and enact change Noticing exemplars of values and standards and publicly praising them with personalized feedback and appreciation that encourages others to live up to their example Setting a personal example of meaningful ways to recognize others and celebrate values and victories Encouraging the Heart is a must-read for leaders of all kinds, regardless of position or function, at organizations of all sizes, in the public and private sectors who wish to help those around them realize their full potential.

272 pages, Paperback

Published May 6, 2025

About the author

Jim Kouzes has been thinking about leadership ever since he was one of only a dozen Eagle Scouts to be selected to serve in John F. Kennedy's honor guard when Kennedy was inaugurated President of the United States. Kennedy's inaugural call to action -- "Ask not what your country can do for you; ask what you can do for your country." -- inspired Jim to join the Peace Corps, and he taught school in Turkey for two years. That experience made Jim realize that he wanted a career that offered two things: the chance to teach and the opportunity to serve. It was in his first job back in the U.S. training community action agency managers that Jim found his calling, and he has devoted his life to leadership development ever since.
Jim Kouzes is the coauthor with Barry Z. Posner of the award-winning and best-selling book, The Leadership Challenge, with over 3.0 million copies in print. He's a Fellow of the Doerr Institute for New Leaders at Rice University and also served as the Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University. Jim and Barry have coauthored many bestselling leadership books including A Leader's Legacy, Encouraging the Heart, The Truth About Leadership, and Credibility. They are also the developers of The Leadership Practices Inventory—the bestselling off-the-shelf leadership assessment in the world. Their books are extensively researched-based, and over 500 doctoral dissertations and academic studies have been based on their original work.
Not only is Jim a highly regarded leadership scholar, The Wall Street Journal cited Jim as one of the twelve best executive educators in the U.S. He is the 2010 recipient of the Thought Leadership Award from the Instructional Systems Association, listed as one of HR Magazine’s Most Influential International Thinkers, named one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America, and ranked by Leadership Excellence magazine as one of the Top 100 Thought Leaders. Jim was presented with the Golden Gavel, the highest honor awarded by Toastmasters International, and he and Barry are also the recipients of the American Society for Training and Development (ASTD) Distinguished Contribution to Workplace Learning and Performance Award, presented in recognition of their extensive body of work and the significant impact they have had on learning and performance in the workplace.