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How to Win: Lessons in Success from the Lioness' performance psychologist
Lessons in success from Sarina Wiegman's sports psychologist with the triumphant LionessesThis is a book for any Individual who wants to succeed.
This is a book for any Team who wants to thrive.
This is a book to help You fulfil your potential.
Shortlisted for The Vikki Orvice Award for Women's Sports Writing at the 2026 Sports Book Awards
‘Kate and I share the same vision for how people can succeed sustainably’ Sarina Wiegman
‘Through working with Kate I was able to see that I was so much more than my achievements’ Tom Daley
'provides a map for anyone inside or outside sport to set themselves up for sustainable success' The Guardian
Lessons in success from the front line of performance psychology to help you find your purpose, fulfil your potential, and thrive.
During her two decades as a sport psychologist, Dr Kate Hays has been developing ‘The Building Blocks of Success’, a framework which has become a transformative programme for forging a winning mentality in both an individual and group setting.
The process has the power to transform good teams into great teams, while turning underperforming or misfiring athletes into title-winning forces. Crucially, the process accepts that it is important to win but it is more important to thrive. The priority focus is creating a sustainable culture that allows athletes to succeed, over and over again.
In How to Win, Dr Kate Hays will show you how her framework isn’t a resource solely reserved for elite Olympians or international football teams. In fact, anyone can find long-term and sustainable success using these methods.
Work your way through a series of easy-to-understand psychological exercises and challenges; apply the learned lessons and skills to your environment (whether that be in sport, business, family, or any individual or group endeavour); follow the processes set out in ‘The Building Blocks of Success’ to create a greater understanding of self and of the people working, playing or striving alongside you.
How to Win will help you find your purpose, fulfil your potential, and thrive.
This is a book for any Team who wants to thrive.
This is a book to help You fulfil your potential.
Shortlisted for The Vikki Orvice Award for Women's Sports Writing at the 2026 Sports Book Awards
‘Kate and I share the same vision for how people can succeed sustainably’ Sarina Wiegman
‘Through working with Kate I was able to see that I was so much more than my achievements’ Tom Daley
'provides a map for anyone inside or outside sport to set themselves up for sustainable success' The Guardian
Lessons in success from the front line of performance psychology to help you find your purpose, fulfil your potential, and thrive.
During her two decades as a sport psychologist, Dr Kate Hays has been developing ‘The Building Blocks of Success’, a framework which has become a transformative programme for forging a winning mentality in both an individual and group setting.
The process has the power to transform good teams into great teams, while turning underperforming or misfiring athletes into title-winning forces. Crucially, the process accepts that it is important to win but it is more important to thrive. The priority focus is creating a sustainable culture that allows athletes to succeed, over and over again.
In How to Win, Dr Kate Hays will show you how her framework isn’t a resource solely reserved for elite Olympians or international football teams. In fact, anyone can find long-term and sustainable success using these methods.
Work your way through a series of easy-to-understand psychological exercises and challenges; apply the learned lessons and skills to your environment (whether that be in sport, business, family, or any individual or group endeavour); follow the processes set out in ‘The Building Blocks of Success’ to create a greater understanding of self and of the people working, playing or striving alongside you.
How to Win will help you find your purpose, fulfil your potential, and thrive.
340 pages, Kindle Edition
Published January 30, 2025
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Displaying 1 - 3 of 3 reviews
June 29, 2025
“You don’t have to have the answers to everything. You don’t have to be responsible for everything. We can bounce ideas around, we can share practice, and we can utilise the help and support of other people.”
The book in a nutshell: This is a practical and engaging guide grounded in performance psychology, particularly valuable for individuals aiming to enhance their performance in a sustainable way. Written by a sports psychologist, it offers real-world strategies that can be applied across various personal and professional contexts.
The content is structured around four key building blocks: • Who are we? • Why are we here? • How do we play? • How do we win?
Each of these questions is explored in depth, with clear and actionable techniques offered to help readers better understand themselves, define their purpose, refine their approach, and ultimately succeed. The structured framework provides a solid foundation for personal growth and performance improvement.
One standout feature is the thoughtful design of each chapter. Every section concludes with a reflective question, encouraging deeper introspection, followed by a concise summary under the heading ‘Lightbulbs’. These Lightbulbs highlight key insights, making it easy to revisit and absorb the main takeaways.
If you are looking for a self-help book that blends psychological insight with practical tools, this one is a worthwhile addition to your reading list. It’s especially useful for those interested in performance, mindset, and long-term personal development.
Review copy courtesy of Times Reads.
The book in a nutshell: This is a practical and engaging guide grounded in performance psychology, particularly valuable for individuals aiming to enhance their performance in a sustainable way. Written by a sports psychologist, it offers real-world strategies that can be applied across various personal and professional contexts.
The content is structured around four key building blocks: • Who are we? • Why are we here? • How do we play? • How do we win?
Each of these questions is explored in depth, with clear and actionable techniques offered to help readers better understand themselves, define their purpose, refine their approach, and ultimately succeed. The structured framework provides a solid foundation for personal growth and performance improvement.
One standout feature is the thoughtful design of each chapter. Every section concludes with a reflective question, encouraging deeper introspection, followed by a concise summary under the heading ‘Lightbulbs’. These Lightbulbs highlight key insights, making it easy to revisit and absorb the main takeaways.
If you are looking for a self-help book that blends psychological insight with practical tools, this one is a worthwhile addition to your reading list. It’s especially useful for those interested in performance, mindset, and long-term personal development.
Review copy courtesy of Times Reads.
October 4, 2026
A real insight into sports psychology techniques and lots of examples from elite sports where these techniques were successfully applied. Also shared how the techniques could be used outside sport in business and everyday life . A very interesting read with lots of practical and thought provoking ideas.
March 28, 2025
Best sport psychology book I’ve ever read! Absolutely loved all the stories, practical exercises and tips!
Displaying 1 - 3 of 3 reviews