Richie Norton is an award-winning, bestselling author and entrepreneur. His books include Anti-Time Management, The Power of Starting Something Stupid and Résumés Are Dead & What to Do About It. Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx and Google Startup Grind).
Richie is a serial entrepreneur including the founder of Global Consulting Circle, creating/scaling business models for venture-backed startups. He is also the CEO and Co-Founder of PROUDUCT—an INC. 5000 company—a global entrepreneurship solution helping businesses go from idea to market with full-service sourcing, product strategy and end-to-end supply chain.
Entrepreneurial-minded people study Norton's work and blended learning, modular educational programs (self-directed learning courses, masterminds, podcasts, articles, keynotes, interviews, books, mentoring, university lectures). Executives, creators and celebrities seek out Richie to create new value-based products/experiences for their audiences.
Richie is featured in Forbes, Bloomberg Businessweek, Entrepreneur, HuffPo, Inc., etc. The 2013 San Francisco Book Festival awarded The Power of Starting Something Stupid first in business & grand prize winner overall. At age 29, Pacific Business News recognized Richie as one of the Top Forty Under 40 “best & brightest young businessmen” in Hawaii.
He got his start in social entrepreneurship by founding an organization to help others become self-reliant through self employment including ventures in Mongolia and around the Asia-Pacific Rim.
Richie founded a mentor capital org to help end poverty & established a Center for International Entrepreneurship. Richie is published in the Journal of Microfinance and is a ChangeAid Award winner for "outstanding accomplishment in international development, international relations, humanitarian aid and academic achievement."
Richie was born and raised in San Diego before moving to Brazil and then Hawaii. He received his MBA from the world's #1 ranked international business school, Thunderbird School of Global Management.
Richie is happily married to Natalie, Co-Author of The Power of Starting Something Stupid. They have four boys (one son already made his way to Heaven) and they have cared for three foster children. They live on the North Shore of Oahu, Hawaii.
I lost patience with this near the half and started speed-reading to the end. The initial concept of not waiting to chase your dreams but to take actionable steps to start living them now was a strong one and gave a lot of good food for thought. The exercises were also helpful. But beyond that it was hard to see the forest of wisdom through the trees of repetition and monotony, and there were several passages where it was like 10 minutes of him telling you about how good a particular strategy is and why you should do it and what benefits it supplies... without actually getting to the point and spending time with the HOWs.
Also, while I gleaned a little bit of inspiration when it comes to prioritizing goals, this book is much more suited to those who's dreams are to travel a whole ton and work very little. Basically, just find a job that will allow you to check in whenever you want and leave whenever you want to adventure for weeks at a time.
So... I'm assuming the other people who reviewed this book were generally paid for their reviews. Because while this is not a bad book, that's only because it's not a "book" at all. At least, not in the sense of "an understandable piece of writing that has any kind of central argument, coherence, or structure."
It's an odd collection of cliches, nonsensical phrases ("become it to become it before you've become it"), customer anecdotes (of the "Jimmy used to live in poverty, but now after using these methods, he sells toilet stones and makes $2 million a month" variety), cribbed ideas from the 4 Hour Workweek (just, you know, outsource everything), and what sound like manic ramblings.
It's almost impossible to actually read. And it's made harder by the formatting. Every single page has bold, and italics, and bold italics, and Venn Diagrams, and bullet points, and call out boxes. Those are (mostly, except for italics) fine in moderation, but they are beyond tedious on every single page. The bonus of such a small amount of text per page is that it only takes about an hour to read.
(I finished it only because I was on a plane and had no other reading material with me, but honestly, I want that hour back.)
The 1% value in here is not new (or especially nice) ideas. Basically, have priorities. Jump in before you think you're ready. Don't do stuff that's unnecessary. Delegate and outsource. Batch things. Believe in yourself. And generally, try to be one of those people who has a job selling courses or books to people that teach them how to sell courses or books to other people. (Implied but not stated: And ideally, also be white, rich, married to a stay at home spouse, and well educated, and get people of color to do the drugery for you.)
I suppose the other thing of value is to realize that if this counts as a book, you could certainly write one if you've always dreamed of it! Confidence apparently goes a long way.
Questions of time in work and the work & life balance had been brought up over and over again. Its a term that still a struggle to achieved in this fast industrious every changing world especially with the current economy on the verge of collapsing and the harrowing toughness of demanding jobs can be overwhelming to a lot of people. This book tackled on the concept of time management or rather it said "Anti-time management" as it divert the work life balance to work life flexibility as a replacement. Its a concept that had been tried and tested many times and best believe people still want to know how to achieve the balance in life hence a book lile this can be easily found in the bookstore.
In all honesty, Im not a fan of this particularly because it keeps rambling on the same idea of trying to do the balance but dont actually give the practical ways to commit to them. There are backstories of people the author met & included of their failure & success on the situation but they all sounds like privileged people with money and time on their side that I'm just rolling my eyes at certain points. The book is fine but too cut and dry for my taste. There are many diagrams & charts that are fun to look at but dont really makes much impact on me.
Thank you @timesreads and @putri for the review copy
I don’t understand how anyone could possibly give this 5 stars unless they are friends with the man or were paid for the reviews.
The only reason I’m not giving this one star instead of 2 is because I agree with the concept that good and productive workers in corporate culture are essentially punished by making them do more for less money than other people are being paid. And that the culture needs to change.
However everything in this book is basically: Step 1: I want to spend more time we family realization. Step 2: Quit your job and jump head first into a situation without any plan on how to actually make money. Step 3: Charge people outrageous prices for products (at one point he was talking about $50 for an e-book) or consulting/speaking engagements Step 4: Everyone in this book apparently can travel the world.
The entire premise is flawed because essentially they say to outsource and delegate all of the work that you don’t want to do. Well if everyone outsources the work then there is no one left to do the work. Nor can everyone afford to outsource most of their tasks. The entire book is built on the privilege of being comfortable enough financially to take the hit or being in a position of power (CEO or similar) and forcing your tasks on everyone else and still reaping the benefits financially.
This book can be summed up with one simple, privileged story from his childhood. His dad didn’t want him working some minimum-wage job so he gave him money to buy weird shaped watermelons from farmers and sold them to friends and family in one weekend and made more than he would have made the entire summer working minimum-wage. So he was privileged enough to have “seed money” that he didn’t earn to fund a venture that was then supported by people in his life.
The book is simply not realistic for the everyday person who isn’t a business owner with a nice bank account or CEO.
Richie articulates principles merely pointed toward by hundreds of authors over many decades, but he nails it in a way that will shift the trajectory of your thinking and behavior for life. As my generation felt when we first read Napoleon Hill’s Think and Grow Rich, and current generations felt when they first read Covey’s 7 Habits, “The hand that set down the book after reading it is forever different than the hand that picked it up”.
Maya Angelo’s profound observation: “I’ve learned that people will forget what you said, but they will never forget how you made them feel” comes to mind. You will never forget how Richie’s book makes you feel. I won’t.
As a side note this book is going to aggravate and evoke resistance from many traditional “in the box” thinkers and academics as “out of the box” thinking tends to do. I remember some that made fun of The Seven Habits of Highly People by calling it “pop psychology” before it went on to sell over 40 million copies—just saying.
I'm on the fence about this book so far. It feels like Norton is taking ideas from everywhere, renaming them, and trying to make all the puzzle pieces fit. There are some useful ideas... but not enough for me to think that this would be useful for my clients. Time tipping and work syncing are his terms for aligning purpose and efficiency. His reader would be better served by calling them that. I understand wanting to be different from other business coaches, but this book could have been streamlined with better usage of vocabulary. His terminology is making the reading clunky and hard to follow.
This book has an important message about thinking that just how to get more done but what things should you actually be attempting in the first place. It raises some life-changing questions. However it does not actually have a lot of practical methods or insights on how to answer those questions. So while I think the concept matters, I don’t think this book is the most helpful tool to answer those questions. There are better ones like Essentialism by Greg McKeown I’d recommend you read instead.
As a deep student of time and change, as well as how productivity culture creates roadblocks to our goals, I was unsurprisingly intrigued by the title of this book! Unfortunately, it wasn’t what I was looking for, and among all the books coming out recently on this subject I’d place it at the more traditional “productivity nerd” end of the spectrum: geared towards entrepreneurs, especially, with fairly mainstream values and goals, who are looking to optimize their time. Author Richie Norton preaches Anti-Time Management in the sense of escaping direct hierarchical control of your time in a 9-to-5 work environment, but not in the sense of abandoning the productivity trap altogether.
That said, I can see some folks finding the techniques in this book supportive. If you fall into the common category of someone who feels a little trapped in the corporate rat race, if your primary dream is around travel and spending more time with family, if you have at least a little access to money and/or privilege, if you’re neurotypical, and if you’re an ambivert or extrovert, you’re likely to get the most mileage out of Norton’s techniques. The key premise is aligning your values with how you spend your time, but the method seems particularly keyed to those who would specifically identify “freedom” as a core value.
Norton has designed his Time Tipping framework around relatively simple exercises, provided in the book, that are intended to get you out of a mindset of working in one particular way and doing things that don’t really matter. Folks who are newer to productivity will learn the most, as a lot of the pieces of this framework are familiar from other authors—you’ll find echos of the Pareto principle, big rocks, time batching, and the Eisenhower Matrix, for example. If like me you got a little sucked in by the promise of new terms like time tipping, project stacking, and work syncing, you can rest assured that they’re generally just different names for familiar concepts.
While I didn’t find the content particularly original, I can see the exercises being fairly straightforward for some to implement, and the principles are clearly organized at a high level so that you can work through them in your own context. The core of Time Tipping is identifying a single priority in each of four life areas: Personal, Professional, Play, and People. I appreciate that this is somewhat generic, so for example “people” might be family, friends, community and personal could be spiritual, health, etc. But you’re still going to want to already agree with this basic balance to get the most out of it.
From there, there’s a major focus on optimizing your time and making your projects overlap so that you’re getting the most bang for your buck in all four areas. This is going to work for some, but not necessarily all readers. There’s a strong emphasis, as you’ll find in many entrepreneurial spaces, on moving from doing the work to teaching or facilitating the work. And there’s an assumption that overlap will work for you, that your goals in each area are general enough to support pivoting to an overlapping model and that you have control over them.
For example, if you’re a photographer and your family wants to travel, then you might decide to earn money on a family road trip where you write a blog about travel photography that gets you clients for photography coaching while also advertising your services in the cities you visit. But not everyone is going to have this kind of obvious alignment between goal areas. There’s also an assumption that you’re willing to do some selling in exchange for work-life flexibility, and that you’re willing to sell to people who have an ability to pay what you need for that freedom. (Rather than, for example, choosing to get paid an hourly wage to enable working with folks who don’t have that ability as one of your projects.) I do appreciate the way Norton gets readers out of either/or thinking and considering the possibilities for life design, but this model won’t work for everyone.
Some of the bigger principles I do find important and valuable regardless of your context: acting from who you want to be today, for example, is a powerful trick, and I’ve certainly found in my own entrepreneurship experience that you do need to get out of your own head a lot and focus on doing the core of your work, delegating other pieces. I also very much resonate with what Norton calls “Final Cause” and what I would call ultimate purpose or in Sinek’s terms the “why” behind it all. Ultimately, Norton wants folks to be more present in the here and now and stop delaying their dreams. But his specific language is going to resonate the most and be most powerful for those in a similar position to his.
Unfortunately, the writing itself is also pretty jumbled and repetitive. The introduction takes up more than 20% of the book, and reads like a sales pitch. You’re going to get a lot of visuals that don’t really make sense, and a lot of success stories missing the core details of how that success actually happened. I think a few deeper case studies with honesty about the concessions made would be more inspiring and illustrative for most readers. There’s a lot of “time tippers do X” that starts to sound like corporate jargon run amok. The exercises are pretty simple and clear, but you may want to skip some of the writing once you have the jist of each principle. In fact, the 60-page PDF workbook offered as a bonus might be a better way to experience the method, skipping the book altogether!
I’m sure this book will appeal to some as we transition into a world that normalizes remote work, especially those who are able to access energy consistently and like the idea of optimizing and minimizing their time spent “working” with a flexible location. That said, holding the method out as revolutionary and unique is mostly just a sales pitch. And if your dreams don’t tend in this direction, or if you’re more interested in putting down productivity entirely in favor of a more loving approach, I’d skip this one.
This book is fire - time tipping, prism productivity, expert sourcing, project stacking, edo ( eliminate/delegate/outsource), final cause, meta-decision making are some of the critical concepts of the book. As someone who has read hundreds of productivity books, this is by far one of the more unique ones. True, there are concepts that are similar to other ones out there that have been espoused by Tony Robbin’s, Ed Mylett, Brendon Bouchard, and others. However, the book is nonetheless fascinating and can propel you forward. Love, your productivity aficionado.
A book that I think would be more appropriately titled “Productivity Prism” or “Time Tipping” since the content doesn’t seem to reflect something I would deem “anti” time management or productivity. More like very purposeful time mastery.
I think there is a certain crowd this book could be absolutely life changing for: entrepreneurial types who want their family life and work priorities more aligned. Norton cites many many people who fit that bill and puts together a pretty decent model for them in the form of some thought and planning exercises. In fact I can think of a couple friends I’ll probably even recommend this book to because their lives are in a place that this info would come handy.
For anyone already steeped in the productivity/anti-productivity literature, nothing earth shattering or highly intellectual, nor do I think it was meant to be. It’s certainly thoughtful but not cerebral. You’ll find more of the same self help productivity tropes—live with more meaning now, or find your meaning, get your work and personal lives to reflect that—with some west coast family man vibes sprinkled in (some won’t like, I found it endearing and genuine). For anyone who wants a change but is not really looking to start a business or become a freelancer per se, I don’t think his model is so clear cut. Seems like it would take a lot of customization to really make it work.
This was a very frustrating read. I heard Richie on a podcast and he seems like a very smart guy with great ideas. I really wanted to learn those ideas.
The book is written (and read in the audio version) in a tone as if it is imparting great wisdom. However, I was constantly frustrated because the author simply kept repeating the names for these supposedly life changing concepts within a flurry of cliches. I was trying really hard to internalize the concepts but I constantly felt like I was grasping at smoke.
Every time the author started to bring up an example, I got really excited. I thought, “Okay, I’m finally going to figure out what it means to ‘time tip’ or ‘build an economic moat’ or ‘start with final cause.’” But in most cases, the examples had 0 description and served instead as a way for the author to pat himself on the back to let you know how great his coaching/concepts worked for each mentioned individual without providing any details on how they were implemented.
I gave 2 stars instead of 1 because it did get me to start thinking and asking myself some good questions. I was disappointed because I think this easily could have been a 4-5 star book, had the author provided better explanation and more fleshed out examples.
I’m going to try the “toolbox/workbook” to see if that helps me to internalize any of the concepts.
No thanks. This is a stream of consciousness that simply proposes personal theories by making unsupported and personal assertions. One of the rare books I did not finish—ironically, because my time is more valuable than anything in this book.
Today I am tired and crotchety and my flu vaccination has made me achy, but i think I would have disliked this book anyway.
The premise is fine: don't live a life you hate now in order to retire in 40 years and tell yourself you'll do all the things you want to do then. Decide who you want to be now, and act from that identity immediately.
But then it all becomes about "pull a new economic timeline into your life", "invest in your dreams" and "build your own city." And the examples!! The dude who turns down the $800,000 a year role because he values time with his family. Well, duh!
This book just doesn't address minimum wage earners working 4 jobs just to make rent, put clothes on their kids' backs, and food on the table. It's aimed at corporate high flyers who might consider cutting their salary by 100K a year to get more value out of life now.
Here's some examples of people "thinking differently" to "upgrade their thoughts" and live in "time prisms" not "time prisons":
*Jan, a general manager of a freight company whose "rental portfolio had gone negative" during the rental market downturn, who turns to making "healing gemstone jewelry" so she can "travel more, and invest in assets that would eventually provide financial freedom."
*Shawn, an executive at a construction company working 60 to 70 hours per week, who wanted more time with his family so he became a keynote speaker running a coaching academy for contractors
*Sean and Mel, who wanted out of the rat race so they "found a house with land next door to [Sean's] grandparents" and created a business (not specified) that got them completely out of debt.
I just ... cannot. It's like a capitalist Ekhart Tolle - you are not an unfree laborer constrained in a punishing system until you are used up, instead you have the ability to create your own freedom and joy of life as a capitalist, making the system work for you! "Stop managing time, start prioritizing attention." If you're exhausted, struggling, and depressed, it's because you're doing it wrong!
Ok, let me put my soap box away and go to bed. Viva la Revolucion.
I found this book through Oliver Burkenman's The Imperfectionist newsletter. I think it is a strange book. Some chapters do not really seem to have a structure. And many passages sound like text from an advertisement for a coaching session by the author. Very quickly these repetitions start to seem redundant and become somewhat tedious to read. However, the book is also interspersed with some really good advice and helpful thoughts. I’m just wondering why it was necessary to hide these valuable passages between so much redundant mush. In my opinion, the book easily could have been one third as long without losing relevant information. Maybe the publisher wanted the book to be longer and so the author had to bolster the content with all these redundant phrases about how great our life could be if we just all become time tippers. (BTW: Not sure the economic system could work that way.)
Overall, I am happy that I struggled through this book because it gives new perspectives on how to optimize life and work. But for the next edition I highly recommend restructuring the chapters and removing the annoying redundant stuff so that the book gets straight to the point and the reader gets the best value from reading it. After all, according to the author himself, time tippers should start with processes (or projects) that create more time and not take time.
What an interesting title in Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping by Richie Norton. I haven't read work from this author before, and I learned a lot of information in this book. It's the opposite of "time management" and to me, it seems like a new concept, that you can use in either your personal or business life. This book gives a lot of information about Time Tipping. Time Tipping is to prioritize where your attention should be, not on the time it takes. Norton states, “Time Tipping happens when constraints create freedoms that prevent future negative chain(s) of events.” Norton has his own podcast, and it is about this subject. I looked to see if there were other books on this topic, but Norton's concept seems to have merit, and is something he is passionate about, and that is in this book. Anti-Time Management is a definite recommendation by Amy's Bookshelf Reviews. I read this book to give my unbiased and honest review. Amy's Bookshelf Reviews recommends that anyone who reads this book, to also write a review.
ANSWER TO PRAYERS. I do not post reviews often. I HAD to for this one. My wife and I had been wrestling for 5 years with living our values of family time and still building a future for our family. This book has helped our marriage and family tremendously. Looking forward to continue implementing principles in this book into our life.
Every page of this book had me wanting more! If you crave a free or flexible life and are looking for answers/solutions to questions you've been asking yourself for a while, this book should be in your library. Can't afford to not invest in this.
I highly recommend this book, especially for self-employed/entrepreneurs. Stop managing time and start prioritizing attention. Don’t work toward your goals; work FROM them. I read it through first, but will be going back and doing the exercises to clarify my final cause projects and figure out how to time-tip so that I’m getting a higher rate of return on time. Star off because, like so many business books, it could have been about half the size. These types of books aren’t great works of literature; they’re tools. 😏
In full disclosure I didn't finish the book. I couldn't. It just isn't my cup of tea. It was so repetitive without every getting to concrete ideas. He just kept saying the same thing in different ways and it felt like a blog post that the author tried to stretch into a book. I'm glad he is living his best life but the book was not a good fit in my "fixed" mindset life. I did like EDO, Eliminate, Delegate, Outsource.
I went into this book thinking it was going to be about some chaos based version of time management, but the ideas presented in the book were actually rather valuable. Norton primarily focuses on how to find a life that you love and enjoy and then talks about how to build a career around that lifestyle that will make you the money you need to support it. This is a book that definitely makes you think about how you arranged your life up to this point.
This is such a refreshing perspective and just what I needed right now. Anti-Time Management provided me the tools to re-evaluate my ends and really discover if my means are giving me what I desire.TIME to be my best self and the same for my kids. I’m a homeschool mom and this idea can be applied in so many ways. I’ll be coming back to this book soon.
So many fun ideas, and I genuinely love the idea of blocking your goals and structuring your life around your priorities--BUT it's buried in a world of corporatese. Operationalize this and synchronicity that.
Also, also-- there is SO MUCH assumed privilege here. "Delegate all the stuff you don't want to do." "Hire people." Lols. There's no way this book wasn't ghost written.
It's so positive and encouraging, though, and has lots of great hero-stories about heroic odds that get overcome.
This is one of those books where I feel like I learned something, but when I look for the action items, I don't know that it really worked to put it into place.
There were many really fantastic examples and stories, but the day-to-day implementation is difficult.
This shouldn't have been a book. Several platitudes followed by stream of consciousness anecdotes does not need a book format. If that's what you have to offer (which is what this 'book' is), then write a blog.