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Selling The Night: When Club Culture Meets Brands, Advertising and the Creative Industries
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June 13, 2025
A thorough look through the history of club culture and how brands have both positively and negatively interacted with it. Tonnes to be gained here not just for marketers but for anyone interested in the meeting of brand and culture across any industry. Crysell’s research and interviews are not only insightful but clearly conducted from a place of interest and openness. In a world where so many books covering marketing are trying to prove a premeditated point Crysell interrogates his subject (and place in it) with a refreshing amount of candor.
Displaying 1 of 1 review