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Price To Scale: Practical Pricing For Your High Growth SaaS Startup
This is the 2nd edition of “Price To Scale”, co-authored with Jan Pasternak, ex-Head of Pricing at LinkedIn, Citrix, LogMeIn, Zoom, DocuSign, and Squarespace.
★★★★★ “‘Price To Scale’ is an absolute nominee for a title of 'mini-bible on pricing'” - Kirill Chabanov, COO at Aqua Cloud
Featuring 13+ full length case studies from companies like Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more. A timely chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist, 40+ papers and 2800 citations.Many software companies miss out on potential revenue. Research from Bessemer Ventures and OpenView shows a single pricing project can boost revenue by 12% to 80%. Despite this, pricing is often neglected due to its perceived complexity.
This book simplifies pricing for CEOs, CMOs, Product Marketers, Revenue and Product Managers, offering a 5-step framework for transforming software pricing from seed stage to post-IPO. It includes practical case studies from companies like Zoom, DocuSign, Oracle, Gitlab, Gainsight, and many more.
Also please check out our course on those topics
Key insights
1. Goals & What is your GTM strategy? What are your target segments?
Learn why crisply defined segmentation and goals are pivotal in a well design pricing model.2. What will be your product 'offers’/’packages'?
Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features.3. Pricing Which metric or set of metrics will drive your core pricing model?
Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection4. Pricing How will you structure your pricing model?
Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability.5. Price What specific price point will you charge?
Learn five different methods to hone in on the right price point for your product.What have we changed since the previous edition?
5 new case studies making the total number at 13 full length case studies from Zoom , DocuSign , Narvar , Gainsight , Mixpanel , Nosto , Oracle , Verint , Rubrik, Pushpay, Gitlab, Coralogix and more.
New chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist with 40+ papers and 2800 citations.
New chapters on nuances with Usage Based Pricing, Organizational Alignment, Pricing For Inflation & Churn, Deal Desk and more.
★★★★★ “‘Price To Scale’ is an absolute nominee for a title of 'mini-bible on pricing'” - Kirill Chabanov, COO at Aqua Cloud
Featuring 13+ full length case studies from companies like Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more. A timely chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist, 40+ papers and 2800 citations.Many software companies miss out on potential revenue. Research from Bessemer Ventures and OpenView shows a single pricing project can boost revenue by 12% to 80%. Despite this, pricing is often neglected due to its perceived complexity.
This book simplifies pricing for CEOs, CMOs, Product Marketers, Revenue and Product Managers, offering a 5-step framework for transforming software pricing from seed stage to post-IPO. It includes practical case studies from companies like Zoom, DocuSign, Oracle, Gitlab, Gainsight, and many more.
Also please check out our course on those topics
Key insights
1. Goals & What is your GTM strategy? What are your target segments?
Learn why crisply defined segmentation and goals are pivotal in a well design pricing model.2. What will be your product 'offers’/’packages'?
Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features.3. Pricing Which metric or set of metrics will drive your core pricing model?
Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection4. Pricing How will you structure your pricing model?
Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability.5. Price What specific price point will you charge?
Learn five different methods to hone in on the right price point for your product.What have we changed since the previous edition?
5 new case studies making the total number at 13 full length case studies from Zoom , DocuSign , Narvar , Gainsight , Mixpanel , Nosto , Oracle , Verint , Rubrik, Pushpay, Gitlab, Coralogix and more.
New chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist with 40+ papers and 2800 citations.
New chapters on nuances with Usage Based Pricing, Organizational Alignment, Pricing For Inflation & Churn, Deal Desk and more.
377 pages, Kindle Edition
Published October 22, 2024
About the author
Ajit Ghuman
5 booksAjit is the author of Price To Scale and is a SaaS Product Marketing veteran and has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue and win. He likes to write on all things Product Marketing and is a contributor to the Forbes Communication Council and Sharebird.com. He also features in Sharebird's list of Top 50 Product Marketing Mentors for 2021. Ajit has a Masters in Management Science from Stanford University and a Bachelors in Electronics and Communication Engineering from Delhi University.
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